Robert Bertram ***** West Courtland Ave. ? Wauwatosa, Wisconsin ? Home:

414-***-**** ? Cell: 414-***-****

abnd3z@r.postjobfree.com

Marketing / Sales / Product and Business Development Professional

Proven performer with consistently strong sales and marketing results

achieved in a flat, highly competitive industry...Creative and strategic

planner with solid implementation skills...leader and consensus-builder

energized by a collaborative teamwork environment A history of

contributions to corporate financial initiatives and organizational

improvements 2 time winner Divisional Merit award, as well as the

Corporate Chairman's award for Product line innovation and execution. Also

recognized in Popular Science Magazine as the "Best of What's New" for the

market team introduction of the SLI Energizer and Eveready Lines.

Strengths

- Strategic planning of marketing and sales activities.

- Industry, market, product and customer analysis.

- Project planning and execution.

- Preparation and delivery of effective sales and training

presentations.

- Analysis of business processes, sales activities, training

needs...recommendation and implementation of customer

improvement solutions.

- Relationship-and consensus-building with both internal and

external customers.

- Financial analysis, pricing and line evaluation to insure

internal and external customer best fit to maximize

external and internal expectations.

- Global procurement, sourcing, engineering experience

- Strong Computer skills to include Focus database report

generation along with all Microsoft office and project

experience

- 21 years with the United States Navy, Naval Reserve and Air

National Guard in various leadership and command position's

Professional Experience

BATTERIES PLUS LLC Hartland, Wisconsin

Senior Product Manger 2008-2009

- Lead the marketing and sales initiatives for all North American Power

sports, flooded lead acid products and battery/solar charging and

maintenance systems.

- Managed $20M in gross sales and over 200 retail SKU's.

- Technical responsibility for battery chargers, inverters/converters and

power control maintenance systems.

- Accountable for business development, product management, P&L and program

pricing, advertising (national and regional campaigns).

- Responsible for new business proposals, presentation and execution.

- As a key component of new business development, delivered PowerPoint-

based boardroom presentations to internal/external senior corporate

officers.

- 15% travel

Key Accomplishments

- Management of retail "Standard Lighting and Ignition (SLI)" Battery

customer lines as diverse as Automotive, Lawn and Garden, Marine, Golf

Cart, HD Bus, Truck, Construction and Agriculture equipment covering the

full Battery Council International SKU listing.

- Successfully implemented system wide brand and product shift, introducing

the "Rayovac" brand through two suppliers and 350 store locations. New

line incorporated new products to enhance market share in the commercial

and heavy equipment markets.

- Achieved an est. $1.2M bottom line improvement through program, product

enhancements and pricing concessions with extensive negotiations between

the primary SLI vendors.

- Successfully negotiated major product promotions, allowing retail stores

the opportunity to seasonally stock at a lower price, enhancing their

retail and commercial margins. This also includes program adjustments

moving products away from the base warehouse into a direct-from-vendor

mode, saving both BP and the vendors in warehousing and program costs.

- Developed a "Key Account" program, allowing Batteries Plus LLC the

ability to establish a supplier direct National Account Program. This

allowed BP the ability to quote volume accounts at program specific

margins and supply into markets usually out of reach through the

franchise network.

JOHNSON CONTROLS INC. POWER SOLUTIONS Milwaukee,

Wisconsin

1983 - 2008

Manager Heavy Duty - Commercial OEM/OES Sales & Engineering 1999 - 2008

- Lead the marketing and sales initiatives for all North American "Heavy

Duty Commercial" accounts. (75% travel)

- Managed a $49M commercial market, working from two office locations

across two states.

- Accountable for business development, technical product management,

program pricing, advertising (national and regional campaigns), project

execution.

- Technical responsibility for new product design and OEM system

integration.

- Responsible for new business proposals, presentation and execution.

- As a key component of new business development, delivered PowerPoint-

based boardroom presentations to purchasing executives, engineers and

internal/external senior corporate officers.

- Trained in Six Sigma design, program and quality methods.

Key Accomplishments

- Successfully integrated the Delphi Battery Division acquisition customer

base, allowing JCI to maintain 17 key Heavy Duty OEM/OES Commercial

Customers through industry unique products, program management and

pricing negotiations.

- Achieved an $18.9M bottom line improvement through program, product

enhancements and pricing concessions, moving all seventeen lines from a

negative to positive margin position.

- Management of OEM/OES "Standard Lighting and Ignition (SLI)" Battery

customer lines as diverse as Automotive, Lawn and Garden, Marine, Golf

Cart, HD Bus, Truck, Construction and Agriculture equipment covering the

full Battery Council International SKU listing.

Product / Administration Manager, Interstate Batteries of America 1997 to

1999

- Management of the marketing, product and financial initiatives for

Interstate Battery Systems of America, JCI's largest battery customer.

- Instrumental in the development and management of IBSA's @1,600 SKU's

throughout five full "Standard Lighting & Ignition" product lines.

- Accountable for business development, product management, program

pricing, advertising (national and regional campaigns), project

execution.

- Created and delivered sales training and development programs, utilizing

cross-functional field and headquarters working relationships to insure

appropriate communications between the field force and the IBSA dealer

base.

Key Accomplishments

- Managed and implemented new product lines to coordinate with the IBSA

Nascar advertising program.

- Managed numerous cross-functional teams in the development and execution

of new IT systems, pricing coordination and engineering product changes.

- As a cross functional team leader, aided in the year-to-year market share

improvements through the development and execution of National Account

and OES customer programs through the IBSA Dealer system, making IBSA the

industry market share leader.

Project / Product Manager, National Account Sales 1987 - 1997

- Management of the marketing, product and financial initiatives for

various National Accounts and Retail customers.

- Accountable for business development, product management, program

pricing, advertising (national and regional campaigns), project

execution.

Key Accomplishments

- Successful execution of the Wal-Mart, AutoZone and Costco retail battery

programs

- Management of the Battery Alliance, and Battery Specialists of America

accounts, successfully adjusting both programs and decoration to align

accounts with retail competition.

- Managed the successful introduction of the Energizer and Eveready

National Brands. This also included the introduction of the Optima Brand

products throughout the National Account System.

Advanced Development Engineering Technician 1983 - 1987

- Responsible for the technical product development of the Advanced

Electric Vehicle (AEV) and Hybrid Electric Vehicle (HEV) Platforms.

Key Accomplishments

- Technical team member for Advanced Chemistries to include Zinc Bromine,

Plastic Grid integration and Deep Cycle lead acid systems.

- Conception and development of AEV and HEV platforms for US Government

programs at Argon National Laboratories and the Tennessee Valley

Authority.

Military

UNITED STATES NAVY / NAVAL RESERVE

Milwaukee, Wisconsin

Command Chief Petty Officer 1990-

1998 (Retired)

- Various ship and duty stations in a command enlisted position. Direct

personnel responsibility for up to 30-40 staff at any one time. Duties

included basic medical unit and facility management, personnel

management, Logistics, along with personnel staffing for multi

departmental ships and duty stations. Also maintained medical ratings

through various medical and pharmaceutical staff positions, to include ER

and AeroMed-Evac.

. Duty Stations included: USNS Mercy TAH-19 (2 Tours, Desert

Shield/Storm)

USS Pellieu LPH 5

(Lead CPO Medical Evac "Kernel Blitz")

Naval Reserve Hospital Great Lakes

(2 Tours Lead/Command CPO)

4th Marine Div Co C Medical (Command)

Naval Reserve Fleet Hospital 1113

(Training CPO)

Naval Hospital Great Lakes (Medical

Proficiency staff Positions)

Key Accomplishments

- Instrumental as the Joint Service Lead/Command in the establishment of

Multi-unit training and planning for major disaster and mass casualty

scenarios which include multi jurisdictional (Municipal and Military)

units. This could include up to @200-300 response staff at anyone time.

(Pre 911)

128th AIR REFUELING WING / 128th USAF CLINIC

Milwaukee, Wisconsin

Non Commissioned Officer in Charge, Pharmacy Service

1978-1990 (Retired)

Key Accomplishments

- Development of an automated Logistics and inventory replenishment system

for "War Readiness Deployment Medical Materials".

- Through time studies, logistical patterns and patient flows, aided in the

design of base floor and departmental layout for new medical facility at

the General Mitchell ANG Base in Milwaukee.

Civic

DIRECTOR OF EMERGENCY MANAGEMENT New

Berlin, Wisconsin

City of New Berlin

1992-1999

- Working as a directorate of the Mayor, responsible for the total City

response to major disasters and catastrophic city events. Direct report

to the State of Wisconsin and Waukesha County Department of Emergency

Management, FEMA and the Wisconsin Department of Military Affairs.

Manager and scene coordinator for major catastrophic city events and

disaster situations, taking scene command of all Municipal rescue and

utility resources at time of need.

Key Accomplishments

- Instrumental in the establishment of multi jurisdictional disaster

response training to include multiple municipalities, military, state and

federal law enforcement units to also include City, County, State and

Federal agencies.

Education

Cardinal Stritch University

Milwaukee, Wisconsin

BS - Management 1987

Community College of the Air Force Colorado Springs, Colorado

Associate in Applied Science - Pharmaceutical Technology 1980

Affiliations

Society of Automotive Engineers (SAE)

Technology and Maintenance Council (TMC)

United States Naval Institute (USNI)

References

Available upon request

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