Service Customer

ALISTAIR JEFFS

**** ***** ******, *** *******, CA 90066

310-***-**** abncwk@r.postjobfree.com

Project portfolio: http://cargocollective.com/oilcan

Summary

Effective senior producer - product management director who has delivered

over 43 high-quality interactive products and services worldwide.

Responsible for ideation to launch of award-winning interactive brand,

media and entertainment, products, services and campaigns on multiple

platforms including web, mobile, and TV. Thrives in demanding,

collaborative, cross-functional, progressive and innovative work

atmosphere.

Expertise: Skill areas: Platforms:

Strategic direction Research and development Mobile / iPhone

Cross-platform service design Partner development Web

Team building and management Product requirements (BRD) Online

Customer experience (UX) Functional requirements (PRD)

Interactive television

International Quality assurance (QA) Public displays

Project management Online marketing strategy Video game

consoles

Customer service / operations Online media management (DART)

Social media - widgets

Agile development method Monitoring (Tealeaf)

Video / audio / Flash media Analytics and measurement (Omniture)

Professional Experience

Freelance Producer, Los Angeles, CA 2008-present

Provide a variety of multi-platform, interactive services and strategic

direction to clients including:

Oil Productions (UK)

Establishing UK-US multi-platform content organization via marketing and

development initiatives

Eyeply

Developing product strategy for real-time smartphone service for sports,

entertainment and shopping venues

Nelson and The Hollow Trees

Directing further development of 360-degree children's media property

Goldspot Media

Led rebranding and redesign of front and back end systems for mobile

advertising platform company

NFL.com

Re-designed information architecture, flow and screen designs for NFL.com's

2009 mobile wireless service

DIRECTV, Los Angeles, CA 2005 - 2008

Provider of satellite television services to more than 18 million customers

worldwide.

Senior Producer - Product Manager

Created, launched and managed interactive video services extending the

DIRECTV living room experience.

Concepted and managed multi-platform DVR Scheduler service which allows

customers to login, remotely browse and search the program guide and set

recordings on their DVR

Used by customers on mobile devices, web browsers, widgets and social

networks

Project work included research, specification, development, launch,

marketing and customer operation

Over 10 million record requests transmitted by customers since launch of

service

Alistair Jeffs - abncwk@r.postjobfree.com / 310-***-****

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Service introduced unique sellings points for DVR service improving brand

and subscription rate

Finalist in 2008 Mobile Excellence Awards (DVR Scheduler: Mobile)

Drove and managed DRECTV NFL SUPERCAST service, a live video streaming

service of NFL games with stats and near real-time highlights.

Responsibilities included specification, partnerships, development,

marketing, and operations

Managed partner relationship with Adobe Systems, Limelight and other

partners

Customer use increased 300% between the 2007 and 2008 seasons

Awarded Honorable Mention in 2008 Adobe Max Awards

Directed NFL Sunday Ticket Mobile video service, a near real-time mobile

video highlights service with live scores and statistics of live NFL games.

Responsibilities included specification, partnerships, development,

marketing, and operations

Optimized service for feature phones and smart phones (including Apple

iPhone)

Winner of Best Mobile Adapted or Companion Program in 2008 Mobile

Excellence Awards

Produced Havoc TV, an interactive television, branded entertainment program

- on DIRECTV's The 101 television Network

Featured interactive music jukebox and community features using a premium

mobile text to TV SMS platform and VIZ RT broadcast graphics equipment

Improved gross revenue by 30% over two year period

JetpackUK, London, England and Los Angeles, CA 2003 - 2005

Provided interactive consulting services to variety of interactive media,

entertainment and telco companies.

Consulting Producer - Senior Manager

Led creative pitch and strategic product design phase with client for

Virgin America's in-flight entertainment system (RED) on behalf of

Young & Rubicam Southern California.

Served as Acting Creative Director at London-based, WPP-owned interactive

agency (Good Technology)

Improved gross revenue by 30% over two year period

Improved efficiencies by 20%

Managed appropriate resources to deliver projects on-time and on-budget

with new process

Met $2 million target sales budget from client web and media work

Introduced innovative concepts to new and current clients over 18 month

period

Provided services to clients including Audi, Canon, Sony PlayStation and

Financial Times

Developed Orange and France Telecom's pan-European strategy and product

roadmap for cross-platform digital music and video (IPTV) service

portfolio

3, London, England 2001 - 2003

Global 3G mobile phone operator owned by Hong Kong's Hutchison Whampoa.

Mobile Product Development Manager

Managed international developer program (Europe / China) for consumer and

business apps providing documentation and guidance on devices,

integration, video, location, messaging and operating system

Saved the company over $20 million in development costs in 6 months

Alistair Jeffs - abncwk@r.postjobfree.com / 310-***-****

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Nerve Wireless, London, England and Amsterdam, The Netherlands 2000 -

2001

Pan-European funded start-up which offered multi-platform project

management service.

Founder and Project Director

Defined, managed development and customer operations of cross-platform

(WAP, web, SMS, fax) service.

chello, Amsterdam, The Netherlands 1999 - 2000

Cable based provider of broadband internet connectivity and services owned

by UPC/Liberty.

Director of International Portal Development

Directed digital re-branding, development and launch of global interactive

cable broadband portal with localized services in 10 countries in Europe,

Australia/New Zealand, and South America.

Agency.com ( formerly Online Magic), London, England 1996 - 1999

Global interactive agency providing strategic, creative and development

services to clients throughout Europe.

Senior Producer - Creative Director

Directed 25 person creative interactive department with a focus on web,

interactive TV, mobile and media

Department included award-winning producers, art directors, designers and

copywriters

Clients included British Airways, Intel, Virgin, Ministry of Sound, The

Economist and Yahoo!

Buzznet.com, San Francisco, CA 1994 - 1996

Online cultural magazine for 20-30 year olds focused on music, design,

fashion and gaming.

Product Marketing Director

Led business development, marketing and product development

Education

Bachelor of Arts: Political Science - International Relations

University of California

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