Manager Sales

KENNETH R. GREENWOOD

**** ******** *****

West Chester, Ohio 45069

513-***-****

EDUCATION

UNIVERSITY OF CHICAGO, GRADUATE SCHOOL OF BUSINESS

Chicago, IL

Master of Business Administration, Finance & Economics

June, 1995

WICHITA STATE UNIVERSITY

Wichita, KS

B.S. Geology, Minor - Mathematics

May, 1985

Captain - Varsity Baseball Team, Nominated - Academic All American

CORE COMPETENCIES

. Collaborative Integrated Business Planning - annual and long-term

. Planning and Analysis of financial and non-financial drivers

. Strategy Development and Portfolio Optimization

. Personnel and Organizational development

. Strong and adaptive intellect to quickly progress up the learning curve

to add value

WORK EXPERIENCE

Petra LLC

December, 2008 - Present

Partner (Private Equity Finance)

Financial leader for Private Equity ownership implementing tools,

processes, and strategic perspectives to optimize the performance of the

companies within the portfolio.

. Implemented improved work processes, tools, and behaviors to optimize

organizational performance following an organizational realignment. To

better serve markets and consumers, the organizational structure was

changed from a product-based focus to consumer-based approach

(community), requiring redesigned roles, processes, and tools.

. Developed the framework for 5-year financial glidepath to assess the

sufficiency of base business and new products to meet long term corporate

goals

. Performed a portfolio analysis of periodical publications, conferences,

and competitions to determine overall profitability, relative

profitability, and share of markets, titles, and customers

Evenflo Company Incorporated

July, 2008 - November, 2008

Finance Director for North America (Private Equity-30%

General Workforce Reduction)

Financial Leader for the Marketing, Sales, and Engineering (New Product

Development) groups of a $400 million privately owned baby products

company.

. Developed the Strategic Portfolio Review to optimize or rationalize all

products and business lines

. Created the Customer Pricing Strategy for all products, and supported

Customer Line Reviews

. Led all aspects of financial analysis for New Product Innovation across

all business lines

Campbell Soup Company May, 2005 -

April, 2008

Director - Financial Planning & Analysis

Financial Leader, and Leadership Team member, for the Sales organization

serving National Grocery Accounts (i.e. Kroger, Safeway, and Wal-Mart).

Led a profitability turnaround of over 36%, developed and promoted direct

reports, and helped improve collaborative relationships with customers.

. Performed annual strategic planning, working collaboratively with

internal and external stakeholders

. Developed a best-in-class forecasting toolkit that led the company in

quarterly and annual accuracy and was successfully rolled out to other

Customer Sales Teams for reapplication

. Developed portfolio reviews to assess the profitability of all lines of

business, and promotional programs which supported them. Then enabled

non-finance team members via education to have a Business Manager Mindset

to drive enhanced profitability and decision making

. Ensured effective internal controls, and managed audit processes and

review

. Owned Trade Fund management, promotional program analysis, and the

evaluation of ongoing risks and opportunities.

Procter & Gamble Company

December, 1999 - October, 2004

Finance Manager

Finance & Accounting Manager at one of the largest manufacturing plants in

the company, with more than 1,300 employees and an expense budget of over

$450 million. Transitioned to a corporate financial planning & analysis

role to in a $3+ billion global business unit.

. Worked with the Global Business Units, Marketing (Brand Management), and

Sales groups to develop and integrate business plans, marketing

strategies, and two-year budgets. These plans were deployed to the field

customer teams, and continuously monitored for effectiveness, and

modified as needed to support the growth and profitability goals of each

category

. Managed the analysis, budgeting, tracking, and results of a $200 million

trade fund program for North American customer sales teams, to optimize

merchandising effectiveness and sales fundamentals

. Managed through the implementation of an SAP information system at a

large manufacturing site. Redesigned processes and procedures, rolled

them out to the site, and implemented ongoing improvements as identified

ERNST & YOUNG LLP June, 1995 -

August, 1999

Consultant Manager

Managed consulting teams on numerous client engagements in the energy,

consumer products, health, and financial services industries. Project work

included Strategy Development, Business Process Reengineering, Performance

Measurement, and Supply Chain Processes.

. Owned deliverable identification, development, and delivery per project

budgets and timelines

. Generated and presented numerous client proposals and sales pursuit

presentations.

. Delivered training across a variety of subjects both internally, and

externally to clients and state CPA societies

RPC/JAY BOY/PETRA RESOURCES CORPORATION, May, 1985 -

September, 1993

Exploration Manager, and President/Owner

. Organized and coordinated all operations of multi-million dollar

exploration and production company, resulting in an overall ROI >300%.

Duties included supervision of exploration, land/legal, drilling,

production, operations, investor relations, and regulatory compliance.

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