Sales Project Manager

I am a determined, self-started who takes great pride in my work. I have a

proven track record of delivering results in the disciplines of marketing

communications, strategy, promotional marketing and advertising. My

marketing communications and interpersonal skills have been honed by

experience in fast-paced advertising, sales, and marketing. This added

experience gives me greater ability to maintain strong and positive

communications with clients, employees, and team members to ensure that all

projects are being completed as effectively as possible. I have proven

experience in working diplomatically and collaboratively with all levels of

staff to ensure successful business execution, development and

implementation. I achieve consistent results in improving productivity

while increasing client satisfaction.

My Education

- Masters of Business Administration - expected - 2010

University of Wisconsin-River Falls, River Falls, Wisc.

- Bachelor of Science, Marketing Communications - 2004

University of Wisconsin-River Falls, River Falls, Wisc.

- Bachelor of Science, Art - 2004

University of Wisconsin-River Falls, River Falls, Wisc.

Skills: Strong communication skills ( Excellent project management

skills ( Exceptional analytical skills for evaluating markets and

creating marketing plans, sales tactics and marketing strategies ( B2B

and B2C strategy development and implementation ( Create, organize and

execute marketing material internally/externally ( Provide

recommendations for product/service enhancements, extensions and

pricing ( Adept at communicating with management, vendors and internal

departments to coordinate overall marketing and sales efforts,

strategy and tactics ( Strong understanding of print production,

advertising and brand development ( Strong understanding of the

motorsports industry (Arctic Cat, Polaris) with personal experience (

Proficient in Adobe Acrobat, Dreamweaver, InDesign, Illustrator,

Photoshop, Microsoft Office, Mac and PC

Creatis Studio, Minneapolis, Minn.

2008-Present: Lead Project Manager/Account Executive

Manage the day-to-day duties of creative projects and materials for

clients and vendors. Clients including: UnitedHealthcare, OptumHealth,

UnitedHealth at Home, Ameriprise Financial, Caribou Coffee, Target and

Best Buy.

.Create partnership with clients to grow more business opportunities and

grow the pipeline.

.Manage brand quality and overall brand standards for all client projects.

.Manage and ensure quality and timely delivery of all projects within

project budgets.

.Estimate/negotiate materials and creative services produce

estimates/quotes.

.Manage creative team (designers, proofreaders, copywriters, project

traffic staff, production, interactive and freelancers) to execute

project/product deliverables efficiently.

.Set up client meetings to review current projects and to discuss and

develop future business.

.Research, recommend and prospect new vendors and clients.

Tecmark, Inc. Saint Paul, Minn.

2007-2008: Business Development Manager

Identified sales opportunities in the retail, restaurant and hospitality

vertical to build and maintain a sales pipeline of over 150 qualified

prospects and over $83M in potential annual revenue.

.Researched and marketed to potential clients; turned over 20% of sales

pipeline to executive team.

.Designed customer loyalty programs, developed content and presentation

materials to drive new business development.

.Prospected mid- to senior-level executives at AmericInn International,

Gander Mountain, Cracker Barrel, Christopher and Banks (CJ Banks),

Crestline Hotels, Wilson's Leather and others.

.Created ROI analyses and negotiated customized pricing models with

prospective clients.

.Maintained industry and product knowledge and informed executives of

changing market conditions and competition.

.Represented Tecmark, Inc. at trade shows and networking events throughout

the U.S.

.Updated and maintained functionality of IDLoyalty and Tecmark Web sites.

.Created, implemented and maintained sales tools for business, including

sell sheets and collateral.

.Negotiated with prospects and assisted in closing deals.

EGroup, Inc, Minneapolis, Minn.

2006-2007: Creative Marketing Specialist

Created, organized and executed marketing materials and promotional

programs for business with clients such as Target and 3M (Automotive

Aftermarket Division and the Consumer Division).

.Managed direct, trade, online, and e-mail marketing campaigns.

.Responsible for promotions, incentives, sweepstakes and event marketing

initiatives for all NASCAR clients.

.Created, managed and executed event marketing programs to increase brand

awareness and sales.

.Implemented and managed off-site NASCAR events for clients such as 3M

with the 3M NASCAR tent.

.Built and managed relationships with vendors and clients.

Xccent, Osceola, Wisc.

2004-2006: Marketing and Sales Coordinator

Implemented strategic initiatives for new product development and launch in

the building industry, revenue growth and effective resource utilization.

.Researched and marketed to potential clients; turned over 20% of sales

pipeline to executive team.

.Responsible for creation and production of collateral, such as

advertisements, sell sheets, brochures, newsletters, and Web site design

and content.

.Designed and managed comprehensive marketing plan encompassing integrated

marketing initiatives to penetrate and grow targeted markets.

.Built internal business growth with B2C strategies, research, direct and

trade marketing, trade shows, online and mass e-mail marketing campaigns.

.Coordinated overall marketing effort to customers, management, internal

departments and vendors in accordance with corporate goals.

.Represented company at trade shows and networking events.

.Led the team of marketing and IT for creation and development of corporate

Web site to increase visibility and traffic by 80% over a 6-month period.

Tousley Motorsports, White Bear Lake, Minn.

2001-2008: Marketing

Developed and maintained marketing tools/collateral, promotional materials,

direct-mail pieces and Web site content for events. Provided consulting for

any internal/external promotional events or store events for highest return

on investment.

2001-2006: Sales

Worked directly with customers during their purchase and vendors when

ordering. Informed customers about new products, events, and merchandise to

keep customers updated with new motorsports industry trends. Trained new

staff on sales and marketing strategies to be competitive in the

marketplace and educated on strategies, products and sales tactics.

Constantly ensure sales goals were met. Top accessory sales associate in

November 2001, $52,000; April 2003, $53,000. Overall sales for 2002:

$327,894; 2003: $368,474.

Additional Education & Experience

Computer Education: Science Museum of Minnesota - January 2006

Creating and managing a Web site - Dreamweaver

Dreamweaver Additional Features

Manage two LinkedIn Groups: UWRF Alumni and Hudson WI Networking Group

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