Sales Marketing

Shahn Douglas

*** *. ***** *** # **** ( Orlando, FL 32801 ( 407-***-**** (

abnchx@r.postjobfree.com

SENIOR ADVERTISING/ MARKETING MANAGER

QUALIFICATIONS SUMMARY

. Results-driven marketing/advertising executive with 15 years of

significant experience in the

real-estate, wireless telecommunications, consumer retail, and fast-food

industries and a strong record of success in brand advertising, online

marketing and promotions, sales promotions and events, public relations,

media management and relationship management.

. National account manager, whose experience includes corporate accounts,

such as Coca-Cola, Cingular Wireless, Arby's, UPS, Mayor's Jewelers,

Yahoo, and Trump Towers Atlanta.

. Skilled team-builder, as demonstrated by assembling Coldwell Banker The

Condo Store's marketing team in Florida from the ground up to service

over 200 multi-family communities.

. Exceptional communicator who excels in delivering presentations and

maintaining client relations with national accounts.

CORE COMPETENCIES

Strategic Marketing Plan Leadership Skills

Development

Account/Project Management Media Supervision

Public Relations and Event Training and Product Presentations

Management

Budget Preparation/Supervision Brand Building

PROFESSIONAL EXPERIENCE

Senior Vice President Marketing, The Marketing Directors, Orlando, Florida

2007- Present

Real Estate Sales and Marketing Company

. Played a key role in the opening and operating of the Florida office from

January 2007 - present.

. Developed strategic sales and marketing plans for over 20+ new multi-

family real estate communities throughout the South East with average

marketing budgets of $500- $1-million.

. Planned, directed, and evaluated ROI of media strategy for Florida,

California and North Carolina markets with budgets totaling over $1.9

million.

. Provided strategic direction on brand development and campaign strategy

for multiple real estate communities throughout the South East.

. Established strategic partnerships and managed with advertising agencies,

public relations firms, media vendors and interior design firms

throughout Florida, California and North Carolina.

. Created effective sales promotions to consumers and real estate agents

exceeding projected sales goals.

. Supervise the creative development and implementation of website,

advertising campaign, collateral, sales displays, signage, model homes

and sales centers.

Vice President of Marketing 2006; Director of Marketing, 2004-2005;

Marketing Manager, 2003-2004, Coldwell Banker, The Condo Store, Atlanta,

GA and Orlando, FL

Real Estate Sales and Marketing Company

. Supervised all marketing efforts for more than 200 condominium

communities throughout Florida in accordance with sales goals for

multiple developers in a three year period.

. Managed multiple advertising, public relation, and design firms

throughout the South East.

. Hired and directed five marketing managers to guide the creation of

marketing and sales programs including the planning of sales centers,

models, collateral materials, advertising and media campaigns, public

relations and events.

. Oversaw and managed the opening of the Florida headquarters in Orlando.

. Maintained communication with management, client and sales team to ensure

marketing activities aligned with business goals.

. Recognized by management for key skills such as leadership, strategic

planning, organizational, team player, business development, presentation

and training.

Entrepreneur/Freelancer, Atlanta, GA, 2001-2003

. Owned and operated Buds Floral Design - designed and planned floral

arrangements for high profile weddings in Atlanta.

. Managed marketing, promotions and events for national jewelry company

Rampaige Design.

Interactive Account Manager, Answer Think, Atlanta, GA, 1999-2000

Interactive solutions and online marketing company

. Supervised the development of website, online promotions and in-store POS

for a campaign with World Wrestling Federation and Surge and for Coca-

Cola.

. Managed the creation and production tutorial CD for a new business

platform for United Parcel Service, including budget and timeline.

. Managed website redevelopment for Georgia World Congress Center,

Centennial Olympic Park, and Georgia Dome.

. Managed schedules, creative and budgets for online promotions for Yahoo

campaigns.

Advertising Executive, Fletcher Martin Advertising Agency, Atlanta, GA,

1997-1999

. Managed marketing programs for over 15 Arby's Franchises in Florida and

Alabama including

. Oversaw the production schedules and budgets for POS, print, radio and

television campaigns.

. Developed and managed cross promotional campaign with NASCAR and Arby's.

Account Executive, West Wayne Advertising, Atlanta GA, 1996-1997

. Managed co-op print advertising and media campaigns with spokesperson

Dennis Miler and Rick Petino for dealers throughout Kentucky and

Tennessee markets.

Assistant Account Executive, Harris, Drury and Cohen Advertising, Ft

Lauderdale, FL, 1994-1996

. Assisted in the management of print advertising, media placement, and

budget reconciliation for clients including Mayor's Jewelers, Fort

Lauderdale Convention and Visitors Bureau and Atlantis Resort.

EDUCATION & CREDENTIALS

Bachelor of Arts, Journalism -Advertising, Marshall University -

Huntington, West Virginia

Member of the Orlando Home Builders Association 2003-Present

Member of E-Women's Network 2007-Present

Volunteer for Make-A-Wish Foundation of Central Florida

Awards:

National Association of Home Builders -The National Sales and Marketing

Council - Silver Winner for Best Brochure and Ad Campaign 2008

NAHB - The National Sales and Marketing Council - Gold Winner for Best

Color Ad 2006

Outstanding Attitude of the Year Award- Coldwell Banker The Condo Store -

2004

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