Sales Marketing

EMILY C. DEWOLFE

*** *. ******** ***. (M) 248-***-****

Ferndale, MI 48220 (E) abnchg@r.postjobfree.com

Senior level results oriented interactive marketing professional with

experience in building large scale business to consumer websites, digital

marketing, social media and emerging technologies. Experienced in building

teams and working with partners to define and implement marketing programs

acquiring new customers and generating direct company revenue. Recognized

for creating and implementing award winning interactive programs including

the prestigious "Webby Award" for "Best Viral Marketing Campaign" in 2008.

Strong team leadership, communication and interpersonal skills with the

ability to analyze, present solutions and manage projects flawlessly.

Thrives in a fast paced and changing environment.

PROFESSIONAL EXPERIENCE

TAUBMAN

2005 - 2009

Interactive Marketing Manager

. Developed and implemented all online strategic interactive marketing

plans for Taubman's 21 shopping center websites and digital programs.

Taubman is a leading Property Management Company with the highest average

sales productivity in the nation.

. Responsible for leadership within the Interactive Marketing Department

including overseeing the Internet Sponsorship Coordinators at the Center

level.

. Developed annual strategic plans for the website program and the

appropriate action plan to execute and communicated plans to external

departments and centers.

. Responsible for ongoing industry analysis and trend research pertaining

to Company's overall goals.

. Developed usability studies for all websites and weekly e-bulletin

programs to measure effectiveness and made recommendations for changes

where necessary. Solely responsible for redesigning Taubman's weekly

email marketing newsletter to a database of over a million registered

users.

. Developed, managed and approved all website and e-bulletin executions by

the corporate staff and designated vendors.

. Responsible for creating, developing and executing Taubman's 2008 Webby

Award winning "Back-to-School" campaign targeting teens, tweens and

parents; driving incremental traffic to Shopping Center's retailers,

acquiring new online customers through registrations, creating

recognition in the online media community for creativity, brilliant and

innovative technology. YearbookYourself.com was a worldwide phenomenon

that received over 15 million visits globally and gained over 65,000

members on the dedicated Facebook fan page in over 2 months. The website

was featured on the CBS morning show, The BBC, Google's 2008 most visited

websites and numerous other highly recognized industry sources.

. Created and implemented Taubman's first application for the iPhone/iPod

Touch. The iPhone app increased traffic to Taubman's Shopping Center

websites and was geo targeted to specific center locations based on

user's demographic. The app also received accolades from The Jimmy Fallon

show and avid Twitter fans including; Lance Armstrong, Ryan Seacrest

and Kim Kardashian.

. Initiated Company's first Social Media campaign to include strategies for

Twitter and Facebook. Developed and chaired an internal Task Force group

with Company's key stakeholders cross multiple departments.

. Developed and managed annual program budget of over 1.7 million for

Taubman's 21 Shopping Centers. Analyzed and approved monthly spending and

invoices against the established budget.

. Created, developed and implemented Taubman's first 'Tenant Portal'

providing retailers with a wealth of marketing resources available to

support their 'grand opening' efforts at Taubman centers. This portal

provided Taubman with a competitive edge that no other Property

Management Company offered to their tenants.

. Developed, managed and maintained agency and vendor relationships.

. Initiated, developed and launched Company's first online Gift Card

transaction resulting in 5% revenue increase in Gift Card transactions.

. Developed, managed and approved all center and corporate online

sponsorship executions that directly tied in Company revenue.

. Developed, managed and maintained agency and vendor relationships.

. Designated point of contact for Corporate and Center employees, as well

as tenants, regarding the overall programs and strategy.

. Facilitated communication and training with external and internal service

providers to ensure successful delivery of program initiatives.

. Led and coordinated outbound communication to the centers and corporate

staffs regarding program initiatives, statistical reports and updates,

development progress, etc.

. Participated in the hiring and training of Center's Internet Sponsorship

Coordinator and provided ongoing support and strategic direction.

. Directed, implemented, and facilitated specific corporate initiatives

that impacted the center website program.

. Worked with other corporate departments (i.e. Development, Leasing, PR,

etc.) to develop programs that facilitate, when necessary, their job

responsibilities.

. Promoted and communicated program effectiveness with center tenants and

define co-marketing programs where necessary.

. Monitored, maintained and developed new strategies surrounding customer

acquisition and retention.

. Managed and developed traditional marketing projects in coordination with

the website program.

. Managed and improved database protocol development and ensured data

integrity and compliance.

. Consistently researched traditional and non-traditional ways to

effectively use data and generate direct Company revenue

. Provided and managed the Corporate Website Department with the structure,

focus, foundation and support necessary to successfully direct program

adoption and success.

THOMSON GALE 2002 - 2005

Marketing Manager/Strategist

. Led and managed all digital and traditional marketing activities for a

high-growth publishing company, specializing in e-learning. Accountable

for branding, positioning, CRM, marketing communications, media/public

relations, industry analyst relations, channel marketing, direct and

digital marketing, lead generation and event marketing.

. Forecasted and managed a $2.8M marketing budget, allowing the tactical

portion to be implemented in a timely and costly manner.

. Led and managed customer resource center website (CRM), a repository for

"Free Resources" and marketing materials utilized by customers to drive

database usage within their institutions.

. Developed and implemented a virtual marketing promotion that generating

over $400,000 in sales within the first quarter of it's launch.

. Created and managed Thomson Gale's emarketing initiatives including; the

development of 9 subject specific enewsletters, email promotions,

subscription based email alerts and product update email bulletins.

. Supported the sales team with marketing information and the necessary

tools to continue building business opportunities and customer retention.

. Created and launched a web marketing campaign that utilizing internet and

traditional marketing efforts, that generated over $3 million in online

sales in first three months of the program.

. Managed internal department personnel in creating and executing sales and

marketing materials for customers, end users, sales, product managers and

editorial teams.

. Successfully delivered large-scale, multi-media projects with the ability

to effectively balance longer-term strategic issues with day-to-day

tactical project components.

RAPPORTNET

Director of Partner Relationships 2001

. Implemented partner programs with suppliers of superior goods and

services targeted at high net worth individuals.

. Educated potential RapportNET partners on company product through

interactive presentations, on site meetings, and "cold calls," selling

the value of RapportNET product.

. Developed 30 new partner relationships in 4 months, contributing towards

company profitability, increasing business, expanding markets and

achieving key business objectives.

. Negotiated and closed 45 contractual agreements and structured business

relationships with RapportNET partners within the first 4 months.

ePRIZE

Business Development Manager 2000 - 2001

. Identified, researched, and developed strategic partnerships building

ePrize business relationships with 10 companies in less than 6 months.

. Built a pipeline of new business, exceeding revenue targets 100%,

consistently ranking first within ePrize sales team.

. Sold, closed, implemented and maintained affinity marketing programs with

Fortune 1000 strategic business partners. Programs included joint

marketing, member purchase, and resale programs driving consumers to

"enter to win" sweepstakes and promotions thus collecting valuable

customer information.

. Identified partner's needs and business models to negotiating deal

structures/contracts and closing integrated opportunities.

. Managed client's requests and expectations while determining an ePrize

solution to achieve their marketing objectives.

. Created and implemented in-depth strategic partner methodology process,

including ePrize overview, sales collateral, product information, pricing

and strategic positioning.

J. WALTER THOMPSON

Interactive Management Supervisor 1999 - 2000

. Developed new Digital business for J. Walter Thompson's Diversified

Account Team including top customers such as Bosch Automotive and Gemini

Prototype Service Stations.

. Coordinated, planned and executed programs and project initiatives as

part of an integrated solutions approach to account development and

retention.

. Responded to many complex RFPs, negotiating contracts, planning and

executing multi-level, large-scale projects including working with client

budgets in excess of $1.2 million dollars.

. Key member of business development team, worked closely with Sales and

Project Management to build and maintain relationships with current and

potential clients.

. Oversaw the deliverables and profitability of services provided to JWT

clients including strategy, technology, customer service, web development

and project management.

. Teamed to ensure a smooth transition from sales to delivery, operations

and post-live support.

. Facilitated success across large-scale multi-phased e-business

initiatives including clients such as: Ford Credit, White Castle, Bosch

Automotive, Goodyear, and Gemini.

COMPUWARE CORPORATION

Marketing Specialist 1997 - 1999

. Designed and conducted brand awareness, image and positioning,

recruitment, research, marketing and advertising, and the development and

effectiveness of ad campaigns for Fortune 500 Company.

. Identified clients' recruitment needs and objectives and developing

innovative recruitment hiring strategies, decreasing cost per hire by

40%.

. Developed and implemented employee referral programs resulting in 57% of

Compuware's hires.

. Supervised the media production process including, research for Corporate

advertising, consistent messaging for Corporate ad campaigns,

communicated special issues, deadlines, and promotions to Compuware

Business Units and updated company's web site with recruitment specific

content.

EDUCATION

B.A. -Hillsdale College, Hillsdale, MI

PROFESSIONAL DEVELOPMENT

Attended numerous technical and marketing seminars for both digital and

traditional marketing solutions. Regularly attends emerging technology

seminars focusing on Social Media, new digital strategies, CRM, creating

effective email campaigns & database management.

Advanced knowledge of business software applications and database

management knowledge. Advanced strategic and tactical Social Media

knowledge (Facebook, Twitter, etc.).

Strong organizational and communications skills; ability to work well under

pressure and meet deadlines; ability to handle multiple tasks;

professionalism; high level of accuracy, motivation, drive, and ability to

sustain a high level of energy and enthusiasm.

Contact this candidate