Sales Marketing

Donna M. Fallin

**** ****** *** *****, ***********, AR 72712

479-***-**** (cell), ********@*****.***

SUMMARY

Fifteen years of business success with a broad base of knowledge crossing

multiple disciplines including sales, marketing, communications,

advertising and media. Experience includes multiple industries - retail,

licensing, apparel, entertainment and ten successful years in senior

sales/category management with market-leading companies selling to Wal-Mart

and SAM'S Club.

? Communications ? Licensing ? Promotions

? Business Development ? New Product Development ? Business

Strategist

? Public Relations ? Brand Development ?

Sales/Marketing

PROFESSIONAL EXPERIENCE

AEARO TECHNOLOGIES, a Division of 3M is the leading global provider of

personal safety equipment. Manufacturing hearing protection, communication

headsets, eye protection, head and fall protection under the 3M, AO Safety,

Peltor, EAR, SafeWaze, John Deere and Orange County Chopper brands.

Sr. National Account Manager--AEARO Technologies, Southbridge, MA

2/2006-

July 1, 2009

Responsible for all aspects of mass accounts including: Wal-Mart, Wal-Mart

International, SAM'S Club, SAM'S Club International, Samsclub.com and

TARGET.

. Doubled Lawn & Garden safety modular volume

. Sold "Safety Destination" modular into Automotive Department

. Developed and sold in Million Dollar Motorcycle/ATV Eyewear program

. Opened Hearing Protection category in Sporting Goods--Multimillion

dollar program

R.O.I. ADVANTAGE, INC. -- A retail consulting group providing sales,

marketing and strategic planning to Wal-Mart suppliers and other

manufacturers seeking to sell products at mass.

President/Principal--R.O.I. Advantage, Bentonville, AR 5/2004

- 2/2006

. Strategized with Wal-Mart suppliers to enhance sales/turns, expand

business in new categories

and/or classifications and launch new products

. Assist manufacturers in obtaining initial orders/vendor numbers

. Worked with Road show team at SAM'S Club on multiple new concepts to

enhance sales and traffic

JERRY LEIGH APPAREL is a privately held apparel designer, manufacturer and

entertainment licensee selling all ladies and children's categories into

multiple retail channels.

Director, Development--Jerry Leigh, Van Nuys, CA

6/2003 - 5/2004

Established strategic direction/brand positioning for Jerry Leigh

properties as they pertained to Wal-Mart. Worked with sales to build the

account plan, delineated and implemented strategies to maximize business

and identify new opportunities. Responsible for communications with

apparel, accessory, marketing executives at Wal-Mart and SAM'S and building

strategic alliances with other suppliers to grow the business.

. Opened SAM'S Club business in sleep, infant and licensed apparel

. Opened 2 new apparel departments at Wal-Mart (Juniors, Intimate

Apparel)

. Presented replenishment strategy that effectively doubled Junior

business

. Helped negotiate strategic alliance initiating Infant/Toddler business

for Resort Division

. Sales revenues up 21% after two years negative growth

Donna M. Fallin, Page 2.

THE WALT DISNEY COMPANY, Burbank, CA

Sales Director, Softlines--Disney Consumer Products Division

2/2002 - 6/2003

Responsibility for overall sales, formulating account plan and implementing

strategy to grow Disney's licensed business at Wal-Mart and SAM'S Club in

apparel (all consumer segments), accessories, jewelry and shoes.

. Was instrumental in negotiating the Direct-To-Retail licensing

agreement with Wal-Mart

. Forged new positive relationships with Executive, Merchandising and

Marketing Teams

. Sales up 45% first year, on a negative trend

. Gained incremental floor (rack) space in most departments

. Launched first exclusive million dollar PRN in-store TV campaign

. Created ladies licensed Shop-in Shop campaign in 1,000 stores.

THE OMNI GROUP -- A specialty company providing internal apparel programs

for Wal-Mart Lawn & Garden, Sporting Goods, Five Star Cashier, Member's

Mark and Department 99. Company operated retail apparel and hardlines

division.

Director of Sales--Bright Ideas, The Omni Group, Dallas, Texas

5/1995 - 2/2002

Responsible for national apparel and hardlines sales and corporate

fulfillment (company uniforms) at Wal-Mart and SAM'S Club. Other retail

accounts included Kmart, Target, Dillard's, Nordstrom, J.C. Penney, Family

Dollar

. Recognized double digit increase in retail sales

. Sold in successful licensed T-shirt program for SAM'S Club

. Opened Ladies sportswear category at SAM'S Club

SAM'S CLUB --Warehouse Club Division of Wal-Mart Stores, Inc

Director of Direct Marketing, Sam's Club, Bentonville, AR

8/1993 - 10/1994

Implemented first Direct Mail program targeting SAM'S Club membership base

working with buyers and suppliers on concept & production.

. Identified/recruited suppliers to participate in Direct Mail programs,

tracked success at retail

. Worked with Operations to implement in-club components of Direct Mail

offers

WGN TELEVISION-- Tribune Company Chicago Independent Television and cable

Super Station.

Director of Special Projects/Director of Marketing Services,

WGN TELEVISION, Chicago, IL

3/1991 - 5/1993

Conceptualized, designed and helped pitch on-air promotions for Chicago

Independent Super station. Worked with sales and creative teams to

delineate community-based promotional programs that could be sponsored by

advertisers as an incremental revenue source for the station.

. Created one of the most successful promotions in the station's

history, "The Cosmic Challenge"

. Won an Emmy for best children's special, netted substantial

incremental revenue for three

consecutive years, offered partial college scholarships to three

hundred 4-10th graders

. Worked with NASA to implement the first ever live down link on

national television between

Dr. Mae Jemmison and WGN TV at the Museum of Science & Industry in

Chicago

EDUCATION

Northeastern Illinois University, Chicago-- B.A. Communications, 1991

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