Sales Management

Confidentiality Requested and Appreciated

Mark Mansfield

714-***-**** Cell Phone

abncer@r.postjobfree.com

VP Sales & Marketing

Executive Summary:

. Proven success building revenue generating sales, marketing and account

management organizations.

. Experience selling and developing teams to sell to Fortune 500 companies

as well as Small to Mid-Sized Businesses.

. Excellent lead generation, marketing, business development, Value Added

Reseller and partnership skills.

. Able to utilize strengths in sales development and market analysis to

create opportunities and substantial business.

. Significant experience in developing compensation plans, territory plans,

sales & marketing strategies.

Clients include: Wendy's, Krispy Kreme, Dunkin' Donuts, Prudential, H&R

Block, Centex Homes, Mazda.

[pic]

EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS

[pic]

WAND Corporation - Eden Prairie, MN March 2008 - Present

Provider of End to End Hardware, Software and Reporting Technology

Solutions to Corporate and Franchise Restaurant companies. Services

include; Point Of Sale Software, Back Office Management Software,

Enterprise Management Software, Custom Software Applications, Digital

Customer Engagement Solutions, Digital Design Services, Networking

Solutions, PCI Compliance Solutions and Internet Security services.

Vice President of Sales & Marketing (March 2008 - Present)

Generate revenue for End to End Hardware, Software and Reporting Technology

Solutions company through new account sales and strategic account

management. Responsible for managing a nationwide sales staff of Junior

and Senior Account Executives to generate new and incremental revenue.

. Developed and implemented an efficient sales model for calling on

Franchisee level Restaurant Operators with specific focus on the largest

"Key Accounts" which continue to generate incremental and recurring

revenue.

. Built a nationwide sales team to sell to medium and large franchisee

operators.

. Developed a strong business development network to increase brand

awareness, industry exposure and referral leads.

. Developed and implemented a Grass Roots sales initiative to increase

market penetration and Brand awareness.

. Developed and implemented a "Traveling Road Show - Whistle Stop Tour" to

increase Brand Awareness and penetrate local markets as had never been

done in this industry in the past.

Prospected, developed relationships and sold to high profile corporate

accounts such as Wendy's International, Krispy Kreme, Dunkin' Donuts,

Popeyes Louisiana Kitchen, Church's Chicken, Burger King, Arby's; as well

as high revenue franchisees such as Cedar Enterprises, The Starboard Group,

Boddie-Noell, Bridgeman Foods and many more.

[pic]

Boolaka, LLC - Beverly Hills, CA November 2007 - Present

Online Professional Collaboration and New Media Development Network.

Services include; Advertising, Directory services, Premium Subscription

services, Content Creation tools.

Co-Founder and CEO (April 2007 - November 2007)

Developed and executed the entire business model, business plan, technical

plan and marketing plan for Online Professional Collaboration and New Media

Development Network. Responsible for all aspects of business operations,

including P&L, revenue generation, technical production and development

resource management, human capital management and strategic partner

relationships.

. Developed and implementing Advertising Revenue model which targets all

business types from Fortune 500 down to local businesses.

. Developed and implementing Industry relevant Directory listing service as

a revenue generation model.

. Developing "Strategic Partner" network to increase website traffic, brand

awareness and industry exposure.

. Developed and implementing a "Premium Services" Recurring Revenue model.

Prospecting and developing relationships with high profile Advertising

accounts such as GIEKO, Burger King, New York Life and Ford Motor Co.

Mark Mansfield

[pic]

EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS (continued) [pic]

OnRequest Images - Seattle, Washington April 2007 - November 2007

Provider of OnBrand custom imagery solutions and Online Production

Management Tools to Fortune 500 and Global 1,000 companies. Services

include; production of custom OnBrand imagery, brand imagery consulting,

web-based production and image management solutions, best practices

training and consulting.

Vice President of Sales (April 2007 - November 2007)

Generate revenue for Online Production Management application and

Photography Production services through new account sales and strategic

account management. Responsible for managing a nationwide, remote sales

staff of Senior Account Executives to generate new revenue.

. Developed and implemented an efficient sales model for calling on Fortune

500 and Global 1,000 Key Accounts, which generated incremental and

recurring revenue.

. Built a remote, nationwide sales team to sell to Fortune 500 level

businesses.

. Developed an independent contractor sales model to increase sales

headcount and significantly reduce cost of sale.

. Prospected, developed relationships and sold to high revenue clients such

as Abbott Labs, Prudential Financial, T-Mobile, Charles Schwab,

Washington Mutual, Humana, Midas and Hilton Corporation.

[pic]

WHO'S CALLING, INC., a Reynolds & Reynolds Company - Kirkland, Washington

2002 - 2007

Provider of Internet based ad tracking technology & telephony services

designed to optimize marketing ROI, sales, customer support and

professional development efforts. Areas of expertise include Search Engine

Marketing, Direct Response Marketing, Advertising & Sales performance

tracking, call measurement and monitoring, lead management and reporting.

Vice President of Sales & Business Development (2005 - 2007)

Generate revenue for Interactive and Traditional marketing services through

new account sales and strategic business partnerships, reseller

relationships and referral programs. Manage a direct sales force and

account management team to generate new revenue. Responsible for a sales

staff of up to 48 individuals.

. Identified the need to diversify account base and targeted key vertical

markets to move into. Developed a vertically agnostic inside/outside

sales team to approach strategic markets, resulting in the creation of a

diversified client portfolio of 60% in the primary vertical market and

40% in all other vertical markets. These lateral markets have generated

recurring annual revenue in excess of $33.8M.

. Identified need, then developed and implemented a more efficient sales

model, which generated incremental revenue at significantly higher

margins (10%-15%) and reduced cost of sales (38%).

. Identified opportunity to sell services beyond small to mid-sized

businesses and into Fortune 500 level businesses. Prospected and sold to

high revenue clients such as Prudential Financial, Centex Homes, H&R

Block, NY Life.

National Sales Manager, Strategic Markets (2003 - 2005)

Developed outside sales team as well as inside sales & account management

teams. Investigated, opened and generated revenue from new vertical

markets.

. Named Sales Manager of the Year for producing the highest profit margins

(75%), highest percentage of revenue growth (58%), lowest percentage of

revenue churn (0.04%) and lowest employee churn for the entire year (Zero

voluntary departures).

. Exceeded sales and churn expectations with the lowest expense to

headcount ratio in the company. Generated $12M in annual sales. Managed

account base to less than 1% month over month churn and accomplished this

at 12% below budget expectations. Managed the lowest budget to expense

ratio out of 8 total sales divisions.

. Created the company's first inside proactive account management team,

which maintains annual recurring revenue of $35M and an average monthly

churn rate of 0.04%, reduced from 7.6%.

Business Development Manager (2002 - 2003)

Generated revenue through new business development, new account

prospecting, relationship development and territory development.

. Generated the highest revenue in a 63 person sales organization three out

of six months as a direct contributor, generating more than $1M in annual

revenue in those six months.

Mark Mansfield

[pic]

EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS (continued) [pic]

THE COBALT GROUP, INC. - Seattle, Washington April 2001 - September 2002

Provider of web-based marketing services to auto manufacturers and dealers

for management of their businesses online. Services include website

hosting, e-commerce applications, internet-based customer relationship

management applications, data management and best practices training and

consulting.

Director of Business Development and Strategic Alliances

Developed and maintained relationships with strategically significant

Fortune 1000 accounts for e-commerce development. Worked on search engine

optimization, interactive marketing, e-mail campaign management and CRM

software solutions. Worked primarily with automotive OEM's; Daimler

Chrysler, Honda, and large dealer groups.

[pic]

SILVER STAR AUTOMOTIVE, INC. - Thousand Oaks, California November 1999 -

April 2001

Corporate owner of numerous dealerships in the Thousand Oaks Auto Mall,

offering online automobile purchasing services.

Director, Internet Sales and Operations

Developed and managed e-commerce sales division, generated sales through

effective e-commerce websites, search engine optimization, efficient sales

processes and client relationship management.

[pic]

WOLFGANG PUCK FOOD COMPANY - Santa Monica, California 1996 - 1999

World leading food service company that provides excellent employee

training and impeccable consumer experience.

Department Manager/Corporate Trainer

Responsible for department sales growth, scheduling, inventory and

productivity.

[pic]

UNITED STATES ARMY 1988 - 1994

9/1988 - 12/1994

Reconnaissance Team Leader for 82nd Airborne Division - Rank: Sergeant E-5P

Responsible for morale of my team as well as training, discipline, fitness

and completion of assigned orders.

. Excelled in all aspects of the position and achieved many awards,

including the Army Achievement Award and recognition by the Commanding

General of the United States Army.

. Developed strong work ethic, communications skills, team skills,

initiative and ability to self motivate.

. Trained as an effective leader and self-starter under the most extreme

and high pressure and circumstances.

[pic]

EDUCATION & EXPERIENCE

[pic]

BACHELOR OF SCIENCE in BUSINESS ADMINISTRATION (to be completed) 2011

Drexel University

Philadelphia, PA

ASSOCIATE OF THE ARTS in BUSINESS ADMINISTRATION 2007

American Intercontinental University 4.0 GPA

Atlanta, GA Dean's List

PRIMARY LEADERSHIP DEVELOPMENT SCHOOL 1993

United States Army

Ft. Lewis, WA

KARASS EFFECTIVE NEGOTIATION TRAINING 2007

SPIN SELLING METHODOLOGY 2005

WORDS FOR OPTICAL SCANNING

Direct Sales, New Account Sales, Territory Development, Field Liaison,

Account Maintenance, Sales Management, Sales Analysis, Distributor

Relations, Sales Recruiting, Sales Administration, CRM (Customer

Relationship Management), Customer Relations, Strategic Alliances, Business

Development, Pricing, Marketing, Sales Promotion, Advertising, Market

Research & Analysis, Product Management, Brand Management, New Product,

Development, New Product Introduction, Forecasting, Packaging, Planning,

Administration, Association Relations, Public Relations, Community Affairs,

Employee Mentoring, Employee Coaching, Recruiting, Training, Evaluation,

Selection, Orientation, Compensation, Vice President, Director, Work

Schedule Control, Counseling, Recreation, Safety, EEO Compliance, Start-Up

714-***-**** Cell Phone

abncer@r.postjobfree.com

714-***-**** Cell Phone

abncer@r.postjobfree.com

Contact this candidate