Marketing Customer Service

Romas Juozelskis

** ****** ***** ( Middleton, Massachusetts 01949

978-***-**** (h) 978-***-**** (c) ( ***********@*******.***

Senior Marketing/Client Services Professional

Strategic and innovative professional providing 20 years of progressive

experience driving sales and marketing achievements across pharmaceutical,

biotech, telecom, and financial services arenas. Growth-focused change

agent offering expertise spanning direct sales, client management,

marketing, analytics, and process improvement. Deliver record of devising

effective solutions that drive performance. Adept at fostering and

maintaining key client relationships. Exhibit strong leadership, problem-

solving, negotiation, presentation, and communication abilities.

Areas of Expertise

Client Relations ( New Business Development ( Process Improvement (

Loyalty/CRM Marketing

Strategic Planning ( Proposal Development ( Forecasting ( Financial

Analysis ( Project Management

Business Analysis ( Team Leadership ( Regulatory Compliance ( Negotiations

( Direct Marketing

Career Profile

Adheris (Division of inVentiv Health) ( Burlington, Massachusetts 2001-

2009

$75M leading provider of retail pharmacy-based patient adherence marketing

programs and analytics.

Vice President, Pharmaceutical Accounts

Secured new accounts and strengthened pharmaceutical client relationships

across multiple disease states to grow revenue. Directed client accounts,

managed decision support to formulate marketing strategies and coordinated

implementation of communication programs to improve patient prescription

compliance. Provided leadership and mentored account managers on client

service, program development and operations and budget management. Devised

and optimized marketing solutions generating significant ROI for clients.

Defined, structured, and delivered analytical and patient research

capabilities; broadened custom, value-added client service offerings.

o Boosted annual account revenues from $4M to $14M by expanding

organically from initial contacts to multiple brand teams within client

accounts.

o Increased individual account profits 25% and improved client ROI 100%

through maximizing marketing investment by proposing targeted patient

segment approach to reduce number of eligible program participants

requiring customized operational process.

o Captured $250K in new business by identifying opportunity to support

evaluation of $5M consumer advertising test; developed client proposals

to measure effectiveness of test. This led to the definition and

implementation of a new high-margin CRM analysis service offering.

o Secured $265K in project revenue and implemented 1st research

collaboration with client outcomes research group; identified new source

of revenue for future research projects.

o Reduced implementation time 20% for survey research projects by defining

and documenting comprehensive SOPs to share learning across the

organization and ensure consistent implementation.

Digitas ( Boston, Massachusetts 2000-2001

Global agency providing interactive marketing and technology solutions;

part of Publicis Groupe.

Vice President & Director, Marketing Analytics

Managed 40 personnel providing database marketing and analytic services to

support agency clients. Identified project budget and staffing

requirements; developed revenue forecasts. Defined and delivered

measurement process and solutions for offline and online marketing

initiatives.

o Reduced cost per acquisition 25% by identifying underperforming media

and site improvement recommendations after launch of multi-media, direct

mail, print, and web marketing campaign.

Romas Juozelskis

Page 2 ( ***********@*******.***

Vice President & Director, Marketing Analytics, continued...

o Achieved 20% reduction in service cancellations by implementing a

process to forecast and track success of new service launch for multiple

target segments; defined segment criteria, test design, lead

qualification and conversion metrics, and research for communication

effectiveness.

Elensys ( Woburn, Massachusetts 1997-2000

Small start-up delivering retail pharmacy-based patient programs to the

pharmaceutical industry.

Vice President, Database Marketing

Provided marketing structure and best practices to program design,

implementation, and results analysis. Oversaw functions of Director of

Analytics. Partnered with pharmaceutical clients to implement and optimize

patient adherence programs. Defined and developed new service offerings,

which leveraged available pharmacy prescription data. Reported to Senior

Vice President and CFO.

o Improved client perception of service capability as well as subject

matter expertise, which attracted new retail chains to join network and

grow business through introducing analysis of prescription data as

integral part of program design.

o Regained client confidence in program analysis through investigating

cause of unreliable data and adopting new analytical methodology. Grew

number of case studies with strong program results, and increased client

investment in adherence as a marketing strategy.

Bronner Slosberg Humphrey ( Boston, Massachusetts 1990-1997

Leading independent direct marketing agency providing integrated, multi-

channel marketing services.

Vice President & Marketing Project Director (1995-1997)

Headed several cross-functional teams to maximize database marketing

projects as well as client investment in CRM (customer relationship

marketing). Contributed to development of client marketing strategies,

program design, and analysis of integrated initiatives. Maintained $5M in

client budgets.

o Realized $7M in cost savings through analyzing lead management and

acquisition processes as well as identifying areas of improvement for

client acquisition efforts.

o Produced 15% increase in customer revenue by designing and implementing

real-time segmentation tool and integrating existing customer data with

live data capture via customer service.

Associate Director, Marketing Operations (1992-1995)

Led teams to design and execute multi-channel client marketing strategies.

Controlled more than $3M in functional service delivery fees. Conducted

client presentations on department capabilities.

o Negotiated $8M in cost savings through suggesting formal RFP process for

vendor selection.

o Launched complex, multi-faceted loyalty program for 3 Million credit

card users.

Marketing Operations Manager (1990-1992)

Supervised 10 business analysts charged with implementing operational

requirements to execute direct mail programs, 3rd-party vendor management,

and program analysis. Prepared client project budgets.

Previous positions held: Consulting Manager for Mitchell Management Systems

and Management Information Officer for Queens Medical Center.

Academic Credentials

Bachelor of Science, Computer Science: Nottingham Trent University

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