Sales Human Resources
Resume:
Daniel S. Medley
abnc76@r.postjobfree.com
Owensboro, Ky. 42303
Cell: 270-***-****
Home: 270-***-****
SUMMARY
I am a sales, marketing, public relations and management professional with winning track record, MBA, and proven creative skills. An accomplished trainer, leader and team builder; I successfully generate innovative on-target marketing solutions. I have a broad base of experience, at home in both boardroom and backroom.
WORK EXPERIENCE
Job Title Company; Location Dates Employed
Business Development Consultant Owensboro, Ky. 11/2008 – Present
Self-employed business development consultant serving technology-related businesses.
1. Increased media exposure by creating targeted media and promoting media coverage.
2. Increased exposure to larger contracts by meeting with key lobbyists, government officials, and legislators
to pursue participation in city, county, state and federal RFP’s.
1. Developed a broader customer base by creating targeted sales and marketing plans to reach new customer types. Networking relevant conferences and hosting management group meetings and training sessions.
2. Pursued cooperative arrangements with complementing businesses and organizations.
Owner/President K-Dan, Incorporated; Owensboro, Ky. 8/2006 – 11/2008
Managed three PPG automotive paint and refinish jobber stores in Kentucky and Indiana, providing products and services to customers in Kentucky, Tennessee, Indiana, and Illinois.
1. Increased sales 6.2 percent by reorganizing the sales department, increasing training, and creating more growth opportunities.
2. Improved profitability adjusted margin parameters, eliminated unjustifiable discounting, reduced employment, controlled inventories, and eliminated slow-moving and unprofitable lines.
3. Maintained an 80 percent share of market by pricing reasonably, keeping service levels high, and maintaining a stable, knowledgeable workforce.
Vice President, Sales Quality Beers Distributing Company; Owensboro, Ky. 8/1981 – 8/2006
Responsible for marketing, sales, service, public relations, human resources, and training for a wholesaler of beer, wine, spirits, and non-alcoholic beverages.
1. Grew share of market from a 21 share to a 76 share by implementing a total market plan, developing well-trained and highly-motivated employees, concentrating on store-level execution, maintaining competitive pricing, increasing promotional activity, establishing strong community involvement and event sponsorship, and executing innovative advertising and marketing plans.
2. Received Anheuser-Busch Awards for Excellence in management, sales, marketing, and community relations through a national wholesaler development program which measured performance against national benchmarks.
3. Salesmen regularly received regional and national Salesman of the Year awards for sales performance and customer satisfaction ratings.
4. Graphics department featured on Busch Satellite national broadcast for our creativity in promotional executions and innovation in department management.
Director of Marketing and ORBCO, Incorporated; Owensboro, Ky. 9/1977 – 8/1980
Public and Internal Relations
Directed the marketing, public relations, and human resources for ORBCO and its seven subsidiary companies.
1. Grew market and sales from local and tri-state area to regional and national in scope by developing comprehensive market plans and strategies to introduce its products and services and to expand to new geographies.
2. Established a Corporate Identity Program by creating and communicating an internal and external corporate image that linked the separate entities as part of one corporate family.
Advertising Director Central Bank and Trust Company; Owensboro, Ky. 1/1973 – 8/1977
Responsible for bank advertising and public relations.
1. Increased Bank deposits from $18 million to over $80 million by working with bank executives to develop advertising plans that met corporate marketing objectives.
2. Created a new visual image and communicated it internally and externally.
3. Encouraged new depositors and strengthened current relationships by promoting innovative banking products including new technology and service bundling.
EDUCATION
Degree Program Institution; Location Degree Received
Master Business Administration Murray State University; Murray, Ky. 1981
Bachelor of Sciences, Art Murray State University; Murray, Ky. 1973
PROFESSIONAL EDUCATION
Course Institution; Location Date
PPG Jobber Management Courses Pittsburgh Paints; Various U.S. locations 2006 – 2008
Beer Marketing and Anheuser-Busch, Inc; Satellite and various U.S. locations 1983 – 2006
Management Development Curriculum
Brewmaster Certificate Anheuser- Busch, Inc; Cartersville, Ga. 1996
Space Management Certification Anheuser-Busch, Inc; St. Louis, Mo. 1990
Successor Manager Certification Anheuser-Busch, Inc; St Louis, Mo. 1986
TIPS Master Trainer Certification Health Communications, Inc; Arlington, Va. 1984 – 2006
Selling Skills Anheuser-Busch, Inc; Saint Louis, Mo. 1982
How to Win Friends and Influence People Dale Carnegie Program; Owensboro, Ky. 1977
Graduate School of Bank Marketing American Institute of Banking; U of C Boulder, Colo. 1975
Banking and Finance American Institute of Banking; Owensboro, Ky. 1973 – 1974
AFFILIATIONS
Dates Affiliated Organization Positions Held
01/2009 – Present Bluegrass HIMSS Associate Member
11/2006 – 11/2008 Bowling Green Area Chamber of Commerce Member
10/2006 – 11/2008 PPG East Three Forum Member
6/2002 – 8/2006 Kentucky Malt Beverage Council Treasurer, 2004 – 2006
7/1982 – Present Leadership Owensboro Alumni Association President, 1994 – 1997
9/2000 – 8/2006 Kentucky Malt Beverage Education Association Secretary, 2002 – 2006
10/2003 – 8/2006 Community Solutions for Substance Abuse Board Member
3/2002 – 1/2006 Lourdes Catholic Church Parish Council Parish Deanery Representative, 2003 – 2006
1/2000 – 1/2006 Owensboro Area Museum Board of Directors Special Projects Chair 2002
7/1995 – 6/2005 Kentucky Businesses and Industry Recycling Program Board Member
4/1992 – 4/1993 Kentucky Lifesavers Conference Speaker and Honoree
7/1988 – 6/2006 Owensboro Rotary Breakfast Club Charter President, 1988 –1989
5/1976 – 12/1985 Owensboro Jaycees Chairman of the Year 1984
2/1973 – 8/1978 Owensboro Hydrofair Board of Directors Chairman, Media and Public Information
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