Jennifer Heinrich

**** *. ***** ******, **** ****

Chicago, IL 60605

312-***-****

abnbr3@r.postjobfree.com

www.linkedin.com/in/heinrichjennifer

WORK EXPERIENCE:

Arrowhead Advertising

Account Supervisor

January 2009 - July 2009

. Direct, manage and coordinate all TV, print and interactive advertising

for Hyundai Tier II (regional) Central Region account, which involves

advertising for over 60 dealerships across the Midwest

. Responsible for day-to-day account management including writing creative

briefs, overseeing creative development and managing the account support

team

. Provide interactive consulting to dealer groups and individual dealers

for the purpose of SEO, SEM and PPC

. Primary account contact between the creative, production, traffic and

interactive departments, solely responsible for all tactical execution

of the business

. Primary client contact and liaison between the District Sales Manager

and the dealers for all Tier II related advertising

. Directly manage Tier III new business initiatives with dealers

throughout the Midwest, including overseeing the pitch process and

creative development

Lisa P. Maxwell

Client Partnership Director (aka Account Director)

July 2008 - December 2008

. Director of the agency automotive department

. Responsible for providing category insights and strategic direction for

the development and execution of all advertising and marketing

initiatives for the department

. Primary client contact

. Principal point of contact between agency departments including

account team, PR, creative, and production

. Directly manage the automotive new business initiatives including

overseeing the pitch process, writing creative briefs, overseeing

creative development and managing the account support team

. Direct, manage and coordinate all account activity for automotive

clients including events, direct mail, print and online initiatives

Volvo Cars of Canada

National Brand Manager & eBusiness Manager

October 2007 - April 2008

. Direct, manage and coordinate all brand activity including print, TV,

radio and online initiatives across Canada

. Manage all online activity and web initiatives for Volvo Cars of

Canada

. Develop and maintain CRM strategies for prospect and owner database

including all corporate communications

. Lead on development, implementation and integration on the Tier II web

portal and all advertising communications

. Principal point of contact between marketing, customer service, and

sales departments and the advertising agency

. Responsible for formulating and implementing marketing goals and

strategies including the research and development of new initiatives and

partnership opportunities across Canada

Matchstick Inc.

Program Manager

July 2006-October 2007

. Design and execution of national word of mouth marketing programs for

clients such as Jaguar, Land Rover, Hyundai, Volvo, Maxxium, Procter &

Gamble, McNeil Healthcare, Coty Canada, Coca-Cola Ltd., Kraft, Nike, and

other international companies

. Lead role in all logistical planning and execution of numerous national

programs, including staffing, sourcing suppliers and planning events

. Primary client contact for all campaigns

. Directly manage three coordinators and more than 25 freelance staff

across Canada

. Greatly involved in concept development, program design for new programs

and the strategic development of new business

Jelly Marketing

President/Senior Copywriter & Strategist

August 2004-July 2006

. Developed concepts and full marketing strategies and initiatives for

companies such as Proctor & Gamble, Global TV and NASCAR

. Copy creation of brochures, marketing materials, presentations,

proposals, bios, feature articles, press releases, corporate

correspondence, web copy, newsletters and promotional materials

Command Post & Transfer - ToyBox

Post Production Coordinator

January 2002-June 2004

. Coordination of the entire facility - including 3 Tele-Cine transfer

suites, 2 Linear Editing Suites, 2 Fire Suites, 3 Infernos, and numerous

3-D Workstations.

. Instituted procedures for optimal organization & workflow.

. Provided all the editors with pertinent project information and

coordinating all aspects of their projects.

The Lavin Agency

Sales, Marketing & Travel Coordinator

January 2001-January 2002

. Worked directly under the President assisting in all realms of the talent

industry

. Worked directly under the Director of Marketing assisting with

promotions, publicity, direct-mail pieces, and advertising

. Assembled Promotional packages for prospective clients

. Coordinated all the travel and booking logistics for the top and most

important talent

. Extensive client and talent coordination

Contract Positions in Advertising Include:

Echo Advertising, Media Assistant, Dynamic Mutual Funds (2000)

Cossette, Account Coordinator, McDonalds account (1999)

The Brainstorm Group, Account & Event Coordinator, Kenneth Cole & Bill

Blass Account (1998)

The Communiqu Group, Account Coordinator, Microsoft Account (1997)

EDUCATION:

McGill University George Brown College

1996-2000 2005-2006

Bachelor of Arts, English - Cultural Studies Journalism &

Copywriting Diploma

McMaster University

Current

Diploma in Addiction Studies

Contact this candidate