Sales Customer Service

KEN TRENDA

**** *. ***** **** ***, Lone Tree, CO 80124

abnbp0@r.postjobfree.com ( Office 303-***-**** ( Cell 303-***-****

________________________________________________________________________

BUSINESS DEVELOPMENT EXECUTIVE AND SENIOR

LEVEL SALES

Top-tier executive driving multi-million dollar profit contributions in

large volume sales organizations with a track record of turning a round

underperformance into high achieving lean sales organizations

QUALIFICATIONS SUMMARY

. Proven multi-task capabilities with strong ability to plan,

prioritize, and manage under aggressive time lines.

. Effective communicator and relationship builder who gathers and

imparts information effectively across all management, department, and

discipline levels.

. Skilled troubleshooter/problem solver with keen instincts to quickly

effect change and improvement with key expertise in visualizing,

designing, and executing business processes in sales and asset

management.

AREAS OF EXPERTISE

( Marketing/Sales Strategy ( Goal Setting and Achievement (

Negotiations

( Closer ( Team Building

( Problem Resolution

( Effective Communicator ( Strong Leadership Talents (

High Professional Ethics

( Mentoring and Motivation ( Business Expansion (

Customer Service

PROFESSIONAL EXPERIENCE

Consultant, Trenda & Associates - June 04-Present

Profitability consultant for automobile dealerships, small business,

franchise sales

. Overhauled inventory and developed strategic steps to improve the

sales process at a large Honda dealership. Coached and mentored

managers to implement sales training and overcome weaknesses.

Presented marketing plans with the sales team and the company

president. Gross profits improved by 50%.

. Contracted with the CEO of the largest dealer organization in the

Midwest. Analyzed and identified opportunities to maximize

profitability. We concluded with the management team to focus on

effective inventory, pricing, phone skills and optimize urgency.

. Developed leads, contacted, consulted, and facilitated the area

development sale for the state of Colorado for a national franchise.

. Consulted with the CEO of a large real estate development corporation

to improve productivity and drive profits for a large auto repair

facility. We summarized ways to

maximize revenue including point of sale material, outdoor signage,

"Up Sell" strategies, customer follow up, utilizing unused service

stalls, and service writer down time.

. Contracted with the CEO and partners at the Phil Long Dealerships to

monitor inventory

ROI and suggest action plans as needed to grow sales within company

guidelines.

Corporate Used Vehicle Director 13 franchises, Phil Long Dealerships -

August 03-June 04

. Directed a turn a round plan to reverse a potential major loss into a

profit by developing

and implementing action plans incorporating the collaborative effort

of the total team, including sales, finance, and the service

department. Working with the GM we rolled up our sleeves,

rehabilitated the inventory, and elevated enthusiasm.

. Mentored and coached management to change direction; do what it takes

for the overall good of the business. Trained, demonstrated and

encouraged managers to train and lead their sales teams. Gross profits

went up 75%.

. Spearheaded aggressive marketing plans to reduce inventory by 40%.

. Streamlined and incoming inventory procedures resulting in superior

ROI.

. Analyzed sales data at other franchise locations identifying critical

task and quickly prioritized them to accomplish same goals.

Used Vehicle Director, Burt Automotive - Oct 97-June 03

. Planned and implemented policies, procedures and operating performance

standards in sales, inventory management and customer satisfaction.

. Recruited, trained, coached, and mentored sales managers. Instilled

accountability; willingness to take responsibility, and own a problem.

. Developed and implemented sales mythology to move

a prospect through the sales pipeline.

. Slashed inventory expense by 70%.

. Increased top line sales by 20%.

. ROI skyrocketed by 400% significantly increasing gross profits by

100%.

. Reversed a negative bottom and drove bottom line net profits by 1000%.

. Simultaneously directed and implemented sales strategies at another

franchise location within the Burt network. Collaborating with the GM,

we moved quickly to set targets for dramatic growth plans. Created

enthusiasm and a sense of

urgency with the management and sales team. We aggressively marketed

inventory.

Net profits climbed 300%within 18 months.

General Sales Manager, Bob Sight Lincoln/Mercury - May 89-Oct 97

. Articulated a focused step-by-step sales process resulting in a high

performance sales team.

. Attained the "Top 5 "sales leader dealership in the district.

. Drove gross profits to consistently out-perform the zone average.

. "Ford President Club" member for sales and customer satisfaction.

EDUCATION

BS/BA University of North Dakota, Grand

Forks, N.D.

Professional Training

Sales and Leadership Training for Managers, Dale Carnegie

General Motors University of Automotive Management

K. Trenda, Page Two

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