Customer Service Sales

Tara Ann Dosh

**** *. ********* #* *******, IL **622

651-***-**** ****.****@*****.***

SUMMARY A consistent top performer in delivering effective marketing

campaigns and implementation plans for business growth.

EXPERIENCE

2008-2009 THE PENGUIN GROUP USA, New York, NY

Associate Marketing Manager for Tarcher books

Book publisher and imprint of Penguin Group focused primarily on

Mind/Body/Spirit titles

. Managed and implemented multichannel marketing,

advertising, and promotional plans for premier and

backlist titles to maximize ROI and improve brand

awareness.

. Conceptualized and executed "Turn to Tarcher in Tough

Times" Integrated Marketing Communications Campaign

generating enhanced sales volume in the self-help

category.

. Created project deliverable schedule to ensure the

timely delivery and completion of marketing materials

and assets.

. Coordinated advertising projects with external ad reps

and internal design staff to ensure appropriate content,

specifications, and graphics were delivered/published

accurately and on time.

. Collaborated with sales, publicity, and editorial teams

to develop targeted and consistent message strategy.

. Co-created monthly, quarterly, and annual marketing

budgets and managed/controlled costs for all projects.

2004-2007 PR NEWSWIRE, Minneapolis, MN

Global leader in news and information distribution services for

professional communicators.

Product Demonstration Specialist - Promoted effective 4/1/06,

Nominated for Customer Service Award

Key member of team that supported successful sale, client on-boarding

training, and renewal of PR Newswire products, including

eWatch, MediaSense, ProfNet, MediAtlas.

. Performed webinar demonstrations of media management

tools to potential buyers qualified by sales.

. Delivered "Media Intelligence Suite Program" to current

and new audience segments resulting in a renewal rate of

75% and 10 new closed accounts per week.

. Supported external sales force with marketing projects

producing current account mix/profit improvements while

assisting in strategic development.

Product Consultant, eWatch - Nominated for

Customer Service Award

. Trained/educated new customers on how to effectively

utilize PR Newswire products in their communications

campaigns.

. Spearheaded customer survey to eWatch subscribers and

delivered action recommendations to internal cross-

functional teams.

. Composed effective communications articles publicizing

new product rollouts and features.

FREELANCE

2008. INITIO ADVERTISING, Minneapolis, MN

Full service advertising agency focused on brands and brand building.

PR Writer

. Wrote press releases for newly acquired clients Wenoah

Canoes, Univision, and Converdia.

2005. BEYOND COMMUNICATIONS, Minneapolis, MN

Helps businesses transform businesses with outstanding

marketing materials.

Writing Assistant

. OnSite Healthcare - Edited and wrote web copy for

quality health care provider

. S&P Construction - Wrote advertising and brochure copy

for full service design/build general contractor

INTERNSHIPS

2003 KOHNSTAMM COMMUNICATIONS, St. Paul, MN

Twin Cities-based public relations firm that specializes in results-

oriented media relations campaigns

Public Relations/Media Relations Intern

. Developed targeted media lists to drive campaign

results.

. Pitched stories to generate favorable print, television,

radio, and online publicity.

. Wrote and edited press materials on behalf of client:

fact sheets, press releases, media advisories, etc.

2002-2002 NEXT ACT THEATRE, Milwaukee, WI

Top quality professional nonprofit theatre located in

Milwaukee's Historical Third Ward.

Marketing/Public Relations Intern

. Analyzed, initiated, and administered strategies for

brochure design and layout, seat campaign, ticket sales,

media database upgrades, and spring raffle sponsorship

program.

. Contributed articles to company newsletter to positively

promote and publicize theatre events.

2001-2002 MARQUETTE UNIVERSITY EVENT MANAGEMENT, Milwaukee, WI

Commits resources to assisting students,

faculty and alumni in planning and implementing their events

Administrative Assistant

. Coordinated facility reservations for university

department, student organizations, and outside groups.

EDUCATION NEW YORK UNIVERSITY SUMMER PUBLISHING INSTITUTE, New York,

6/1/08-7/12/08

Intense six-week program focused on book,

magazine, and digital publishing.

MARQUETTE UNIVERSITY, Milwaukee, WI, Bachelor of Arts in

Public Relations, 2002

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