Public Relations Management

KELLY R. DONAHUE

*** *********** ***** *********, ** 17601 717-***-****

abnbfx@r.postjobfree.com

EDUCATION

Millersville University of Pennsylvania, Millersville,

Pennsylvania

Bachelor of Science in Speech Communication, option in

Public Relations

EXPERIENCE

Godfrey Advertising, Lancaster, Pennsylvania

09/09 - Present Public Relations Program Administrator

Duties Include:

. Proof and distribute press releases through Cision

which results in increased HVAC trade publication

coverage

. Produce monthly client clip reports listing client

coverage in magazines, websites and social media

outlets

. Regularly pitch to editors of HVAC trade publications

to attain client product press coverage as well as

arranged feature and bylined articles

. Produce editorial calendar spreadsheets that include

editorial opportunities for each client

. Assist writers with composing NAPS articles (North

American Precis Syndicate)

. Promote and schedule booth appointments during

national expos for clients

. Write press releases and contact local media for

client coverage. Some releases result in local and

national coverage

. Collaborate with art department to put together "Best

of the Buzz" presentations for clients; highlights

the quarter's best featured products and feature

articles for the client

. Participate in weekly PR team meetings

Lancaster-Lebanon Intermediate Unit 13, Lancaster, Pennsylvania

06/09 - 08/09 Public Relations & Marketing Intern

Duties Included:

. Cultivated media relationships to produce positive

media attention for IU 13

. Wrote press releases and public service announcements

and submitted to media

. Developed IU 13 Educational Resource Directory that

is distributed to school district administrators

. Assisted with planning and organizing special events

. Contributed to the development of the new IU 13

website by writing content such as press releases on

news and events

. Researched various educational sites for potential

advertising use

White Good & Company

Advertising, Lancaster, Pennsylvania

05/08 - 05/09 Public Relations & Advertising Intern

Duties Included:

. Responsible for researching advertising competitors

in the housing industry and creating a competitive

matrix booklet which was presented to management

. Assisted with client photo shoots

. Conducted online research of various luxury

advertising web sites for potential use as media

. Created client fact sheets and proposed site for web

advertising

. Wrote press releases, web captions and edited copy

. Handled media proposal requests and regularly

communicated with trade publications

. Wrote P.O.V.'s (Points of Views) recommending a

specific publication to clients for advertising

. Researched the latest industry trends, presented to

clients

. Participated in weekly production meetings

HONORS AND ACTIVITIES

* Dean's List, Spring 2008 & 2009

* Emerging Leaders Program, Spring 2005

* Helping Other People Organization, Spring 2005

* Alpha Xi Delta Sorority, 2005 & 2006

PROFESSIONAL MEMBERSHIPS

* Public Relations Student Society of America

STRENGTHS

Strong oral and written communication skills, proficient in Microsoft Word

XP, Excel, Outlook, PowerPoint, Photoshop, people-focused, detail-oriented,

personable, organized, responsible.

REFERENCES

Available upon request

Contact this candidate