Sales Manager

SCOTT A. TURKE

*** *** **** *****, #**, Watertown, Wisconsin 53094

Cell: 920-***-**** . Email: ******@*******.*** . Blog:

http://sturke.wordpress.com

SUMMARY OF QUALIFICATIONS

Seasoned, innovative, results-oriented and savvy integrated sales,

marketing, communications and management professional. Proven capacity to

work with senior management team to integrate the marketing function within

the overall business strategy. Demonstrated ability to meet or exceed

financial objectives, motivate staff and control or reduce costs.

CORE COMPETENCIES

Corporate Sales Sales Training Customer Service

Major Accounts Management Strategic Planning Budgeting & P/L

Marketing Management Operations Management Systems Management

EXPERIENCE

Four Dolphins Press, LLC, Fond du Lac, Wisconsin 2009-2009

Marketing Manager

Contract limited term consulting position, directing all brand management,

marketing communications, publicity, sales promotion collateral, online

marketing, social media marketing and SEM/SEO marketing initiatives.

> Developed 15 marketing pieces, creating two sales kits for publicity and

business development programs.

> Assigned to write and distribute multiple press releases in support of

company, book tour and product launch strategies, developing local and

regional reporter and editor media contact file.

> Uploaded video to 15 hosting sites in one day, utilizing portals such as

Yahoo!, Daily Motion, YouTube and Blip TV.

> Created three finished marketing packets to meet international publishing

festival product entry deadlines.

> Assumed leadership for social marketing communications and viral

marketing, developing keyword and tag lists.

> Lead three-person team evaluating distribution services, exploring

technical, marketing, I.T. and Internet operations.

> Conceptualized and created fundraising marketing program communications,

multi-tasking to compose and complete six critical sales kit communiqu s

in two days.

> Authorized as website manager, utilizing Contribute, WordPress and

Twitter for content management and data updating.

VyMac Corporation, Fort Atkinson, Wisconsin 2008 - 2009

Advertising and Sales Promotions Manager

Leadership role, responsible for all strategic planning, brand management,

product management, marketing research, sales support, communications and

advertising strategies for national retail sales and manufacturing

corporation.

> Overhauled outdated corporate marketing communications program, producing

innovative creative, building in flexibility in visual, brand messaging

and methodology for print, OOH and online media channels.

> Produced and uploaded over 75 broadcast templates and inserts in six

weeks, managing all internal and external script writing, storyboarding,

filming, audio and video production.

> Devised new retail advertising co-op program, increasing system-wide

sales by $200,000 and 23 percent.

> Spearheaded average organization unit sale revenue increase of three

percent over prior year, despite challenging business climate and

economic recession environments.

> Developed organization special event marketing plan, resulting in

increased revenues of $45,000 and 625 percent.

> Negotiated annual 2008-2009 marketing program cost reductions, resulting

in savings of 20-25 percent.

> Eliminated direct response program expense of $5,400 through analysis and

computation of destination entry delivery.

> Attained free customer database profiles, securing segmentation scoring

models based on behavior and geography.

> Reduced corporate preprint program expenses by $8,000 and two percent,

negotiating free technical and fulfillment services within annual

contract agreement.

> Appointed to lead and manage challenging major metropolitan local

marketing group, bringing together business owners to work in a

cooperative and united brand messaging, communications and sales

direction.

> Repaired and rebuilt business relationships with two key organizations,

utilizing consulting, training and marketing management experience to

work on communications, promotions and operations improvements and

strategies.

> Chaired five-person marketing advisory board, directing the annual

corporate marketing plan, quarterly reviews and special promotions

management.

> Top corporate producer in training programs, completing 18 monthly online

webinars to train field executives and management team members in

communications, marketing, merchandising and sales strategy initiatives.

Scott A. Turke Page 2

Journal Communications, Inc., Green Bay, Wisconsin 2003 - 2008

National Sales Manager / Senior Account Manager

Accountable for electronic and online product sales, new business

development, key account management, national sales management, integrated

marketing solutions sales and inventory management.

> Named one of "Top 30 Sellers" for Journal Communications, Inc. in 2006.

> Achieved long-form programming revenue growth of 47 percent to $1

million.

> Negotiated five percent revenue increase from Ford Motor Company, the

local market's spending leader.

> Increased political advertising revenues to $1.1 million, 40% over prior

political campaign season.

> Exceeded 2003-2004 national sales quarterly revenue goals of $2.1

million.

> Lead sales team in new health care marketing program initiatives,

generating $36,000 in new business.

> Signed large restaurant chain to major high school sports sponsorship,

securing new client revenue of $10,000.

IPAP, Inc., Appleton, Wisconsin 2001 - 2002

Marketing Manager

Diverse online and traditional marketing responsibilities including all

communications, product management, sales, sales support and industry

training for consolidation company serving local, regional and national

product line distributors.

> Launched two websites concurrently, coordinating content providers and

web development teams to debut on schedule.

> Devised and completed 12 marketing training programs with distributor

sales forces in the United States.

> Spring boarded company online marketing initiatives, directing

interactive strategies, website forums, product marketing communications

and managing the online product education guide.

> Instituted and debuted company corporate communications program,

utilizing print and online communications to disseminate product,

manufacturing, vendor and company information.

J.J. Keller and Associates, Neenah, Wisconsin 1999 - 2001

Marketing Information Manager

Head of forecasting, modeling, marketing analysis and catalog planning for

manufacturing and software development firm.

> Increased corporate and product catalog revenues by 15 percent.

> Volunteered to assume additional catalog management position, saving

approximately $90,000 in personnel expenses.

> Incorporated and managed recency-frequency-monetary modeling programs to

reduce mailing expenses by 10 percent.

> Created customer maximization initiative by implementing and integrating

catalog personalization program.

> Directed a team of two marketing specialists responsible for producing

forecasting and product marketing reports.

> Lead a team of six information center specialists in database management

and list maintenance operations.

Capital Newspapers, Inc., Madison, Wisconsin 1992 -1999

Sales and Marketing Manager

Oversaw data and technology solutions sales, account development, marketing

communications and data modeling services.

> Grew department revenues $1.1million, an increase in excess of 100

percent.

> Sold regional consumer entertainment client, generating $200,000 annually

of new non-traditional revenue.

> Produced marketing campaign for corporate business bank, resulting in new

deposits of $100,000 and a 33-to-1 ROI.

> Converted inactive major retail account, generating new $40,000 revenue

contract.

> Modeled and produced site location mapping project, resulting in new

alternate delivery program revenues of $10,000.

> Championed new marketing database software system, awarded position as

system administrator and manager.

> Researched and lead team in developing new business publication, with

projected first-year revenues of $500,000.

> Recruited and promoted to marketing services director, creating,

organizing and staffing data service bureau to work with over 30 national

print and broadcast properties.

EDUCATION

UNIVERSITY OF WISCONSIN-WHITEWATER, Bachelor of Arts Degree in Journalism,

Marketing Minor

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