Keith Szewczyk
**** ********** *** . ************, ** 46375
Phone: 219-***-**** . Cell: 708-***-**** . Email:
abnbci@r.postjobfree.com
(Located 30 minutes from downtown Chicago, Midway Airport & western suburbs
- 45 minutes to O'Hare & northern suburbs)
Sales & Marketing
Consumer Products - All Retail Channels
Accomplished sales and marketing professional with over 20 years of hands-
on experience - specializing in sales management, marketing and product
development of consumer products into various channels of distribution
including national accounts, mass merchants, hardware & home centers,
specialty chains, warehouse clubs, grocery chains, mail order catalogs and
television sales.
Professional Experience & Accomplishments
IMPACT MERCHANDISING, Livermore, CA.
$25 million importer and marketer of household electronic goods including:
wall clocks, alarm clocks, radios, electrical accessories, lighting
products and television remote controls. Brands include: First Alert,
Equity Time and One4All.
Vice President National Sales
2009 - Present
Key manager reporting directly to President, with responsibility for $25
million in sales volume to mass retailers, distributors (grocery &
electronics), direct mail catalogs, grocery, hardware, and non-retail
accounts based throughout the USA.
. Recruited and managed a network of manufacturer's sales
representatives.
. Achieved placement of over $1 million in new customer business and
incremental business.
. Developed, presented, managed and executed sales and promotional
programs to major accounts including: Barjan, DAS Roadpro, DBL, Dollar
General, Fred Meyer, Fred's Stores, HD Supply, HSN, Kroger Stores,
Meijer, Menards, OfficeMax, Petra, Publix, QVC, Target, Wal-Mart and
Walgreens.
KEITH SZEWCZYK & ASSOCIATES, INC., Schererville, IN
Sales, marketing & product sourcing consultant and manufacturer's
representative
President 2006 - 2009
Client: Selvaraaj Textiles LTD, India - (2007-2008)
Key U.S. based sales and marketing manager responsible for developing and
executing all sales and marketing activities for company's entry into the
U.S. retail market.
. Recruited and managed a network of 12 manufacturer's sales
representatives strategically located throughout the U.S.A.
. Developed and executed marketing plans, sales strategies, marketing
literature and branded packaging for entry into the U.S. retail market.
. Succeeded in achieving programs with Wal-Mart Global Sourcing & QVC -
$1.1mm.
. Developed programs and presented product lines to key retailers: K-
Mart, Sears & Meijer.
Client: Faribault Mills, Faribault, MN USA - (2006-2009)
Served as company's manufacturer's representative to QVC
. Succeeded in placing 4 private labeled skus producing a 100% sell
through.
. Managed development with client and QVC for 2 new blanket lines with
over 12 skus.
Client: Alaska Export LTD, India - (2006-2007)
Hired as consultant to manage sales to wholesale customers and develop home
textile program for QVC
. Developed and sourced (India) full line of bed linen products for
wholesale customers and QVC.
. Managed wholesale customers, product development, letters of credit and
shipments from factory.
Keith Szewczyk
EXCELLO PRODUCTS L.L.C., Chicago, IL
$20 million manufacturer and marketer of kitchen textiles, non-chemical
cleaning and housewares products
Marketing & Sales Director 2000 - 2006
Key manager, reporting directly to the President - Sales responsibilities
included: managing independent sales representatives, key account contact
to Wal-Mart and direct account responsibility for QVC, K-Mart, Sears,
Walgreens and retailers located in Illinois and Wisconsin. Marketing
responsibilities include: developing customer specific products and
programs, managing product lines, developing new products, domestic and
international sourcing, executing brand, price and sales strategies.
. Increased Wal-Mart account by 40% through new product placement and by
developing and executing promotional strategies.
. Secured new business with QVC ($2.5 million) and K-Mart ($1.5 million).
. Presented and demonstrated products on-air for QVC - resulting in
consecutive sell-outs.
. Formulated and executed marketing plans focusing on new product growth
opportunities.
. Introduced over 100 products resulting in revenue growth of 26% while
exceeding gross profit goal by 8.5%.
. Managed outside agencies for packaging design, website development,
public relations, tradeshows and product design.
. Rationalized and executed SKU plan that reduced inventories over 20%.
. Resourced over 70 sku's resulting in an average cost of goods decrease
by 31%.
. Developed programs and presented product lines to key customers
including: Wal-Mart, Target, Bed, Bath & Beyond, Sears, K-Mart, Meijer,
CVS, Kroger, BJ's Wholesale Club, QVC, HSN, Walgreens & Super-Valu.
WORLD KITCHEN, INC. (EKCO Housewares, Inc., Franklin Park, Illinois)
$700 million manufacturer and marketer of housewares products including
kitchen gadgets, bakeware and non-chemical cleaning products
Marketing Manager - Wright Bernet & EKCO Cleaning Division 1998 - 2000
Reporting to the Executive Vice President of Marketing, key
responsibilities included leading direct reports as well as cross-
functional teams, managing product lines from cradle to grave, justifying
new product development investments and launching new products.
. Developed and implemented marketing plans focusing divisional growth on
new product development and repositioning of existing product line for
a $30 million business unit.
. Planned and implemented reengineering plan resulting in cost reductions
of up to 50%.
. Managed major redesign of over 100 items and 10 new product
introductions in 1999.
. Developed and presented product lines for key mass, grocery, hardware
and distributor accounts including: Wal-Mart, Target, K-Mart, Meijer,
Publix, Food Lion, Kroger, Imperial Distributors, Millbrook, Home
Depot, Lowe's, Ace, True Value & Do-It Best.
Education & Additional Training
South Suburban College, South Holland, Illinois
Wal-Mart Retail Link, Target Partners Online, Adobe Illustrator, Excel,
Power Point, Word