Software Engineer Marketing
Resume:
NEHA SINHA
Twinsburg, OH 44087
*********@***.***
EDUCATION
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS Pittsburgh, PA
Master of Business Administration - MBA GMAT: 710/800 May 2009
. Concentrations: Strategy, Marketing and Organizational Behavior
BOMBAY UNIVERSITY Mumbai, India
Bachelor of Engineering in Electronics and Telecommunications
May 2004
. Designed and built an RFID device with an anti-collision protocol at
the Indian Institute of Technology
. Secretary of the IEEE Association (2002-04)
EXPERIENCE
SMASHCODE (Marketing Analyst, July 2009 - Present) Pittsburgh, PA
Mobile applications provider focusing on text based interaction between
consumers and marketing media
Market Analysis
Provide recommendations on critical marketing topics including competitive
intelligence and forecasting trends. Responsibilities include
. Conduct research and analysis to optimize targeted marketing efforts
and identify potential areas for growth, resulting in new contracts.
. Monitor and synthesize data on key drivers for growth including ad
spending, category dynamics and customer segmentation. Resulting in
forecast and enabling development of short and long term plans.
PPG INDUSTRIES (Marketing Intern, June 2008 - August 2008)
Pittsburgh, PA
Global coatings, glass and chemical products manufacturer; 2008 revenues
$11.2B
Strategic Thinking / Analytical Skills
Challenged to identify and create market opportunities to grow PPG
TrueFinish (2008 revenues $160M) market share in heavy duty equipments
sector. Highlights include:
. Conducted industry and competitive analysis to segment and identify
viable markets worth $182M per annum.
. Identified key market drivers to sub-categorize opportunities and
prioritized them based on TrueFinish's portfolio fit, resource
availability, ease of entry, shipment value, and growth.
. Created an implementation that targeted several small and mid-size
companies representing $45M p.a. in immediate growth and developed a
platform that would facilitate future growth.
Recognition
. Proposed plan for growth was approved and is currently being
implemented
. Received highest recognition of performance
INFOSYS TECHNOLOGIES LTD (Software Engineer, February 2005 - June 2007)
Pune, India
Global IT services and consulting leader; 2007 revenues $3B
Problem Solving / Analytical Skills
Continually challenged to identify business issues and opportunities,
conduct analyses to identify causes and then synthesize information to
develop a recommendation to move forward. Highlights include:
. Improved customer response time by 20% through knowledge management,
data analysis and creation of advanced search algorithms.
. Reformed a remote management module to enhance reliability of
automated monitoring application. Resulted in reduced annual
maintenance costs of $1M annually.
Leadership / Teamwork
Managed both people and projects with the continual goal of meeting the
target's needs and even exceeding their expectations. Highlights include:
. Managed 6 software engineers to develop and implement new transaction
tools for key financial customers. Resulted in increased annual
revenues of $2M.
. Designed and implemented a broadband simulator that eliminated
engineering involvement for future enhancements for British Telecom.
Resulted in cost savings of $6M for client.
Recognition
. Won nine new contracts worth $1.5M by collaborating with cross-
functional teams and enhancing change management processes.
. Received the Innovation and Creativity Award for creating workflow
automation tools, thereby reducing software testing team size by 30%.
ADDITIONAL INFORMATION
. Interests: Music, Theatre, Classical Dance, Photography, Squash,
active in volunteer work
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