Sales Manager
Resume:
Kelly KNuuti
Arlington, VA 22207
abnbap@r.postjobfree.com
EXPERIENCE
Headquarters, U.S. Marine Corps (MCX), Quantico, VA
Sept 2009-Present
Buyer - Health & Beauty Care and Cleaning Supplies
. Responsible for performance for line's of businesses by managing
over 8,000 SKU's. Department's combined sales are 11.6% YTD over
plan, 18.5% over LY.
. Increased IMU% by 5.9% which helped increased GM% by 3.21over
plan, a 16.34% increase and 2.99 over LY, a 15.05% increase.
Enhanced product assortment is also responsible for the improved
GM%.
. Evaluates industry data (Information Resources Inc. and Nielsen),
sales history, and trends to develop family and troop seasonal and
core assortments. Partners with Planogram Specialist to create
plan-o-grams; layouts are engineered from sales history, marketing
research, and industry trends.
. Writes media queries for Exchange Commissary News, an EBM
publication, as well as communicating merchandising information
for store newsletters.
. Maintains relationships and negotiates with suppliers to gain
support with minimum shipments, lower costs, exit strategies, and
new entry allowances.
. Conducts monthly business reviews with Divisional Merchandise
Manager, Merchandise Planning Analyst, and Assistant Buyer to
review department's sales, gross margin, and turn.
. Analyzes existing and new store models to determine floor layouts
and assortments based on GMROI, stock-to-sales ratio, vendor
performance, and the needs of the exchange. Assists with setting
newly remodeled stores.
. Identifies and seeks new product opportunities (brands and
categories) that meet our merchandising strategy. Recently
launched a "Better Hair and Better Skin" program with new vendors.
. Scrutinizes merchandise plans by department by command to ensure
department's total performances are inline and trending
accurately.
. Works closely with Replenishment Analyst to monitor inventory to
maximize sales and increase turn. Turn was improved by .35 over
LY, a 4.1% increase and .18 over plan, a 2.1% increase.
. Shops the competition, reads trade magazines and daily media
emails to stay highly knowledgeable on my departments and the
retail industry. Reviews trends by product category by
geographical region to capitalize on emerging fashion.
. Works with the field to create win-win solutions. Provides the
field with guidance on all retail merchandising issues.
. Mentors and develops Assistant Buyer and Data Tech to become self-
efficient and grow to their next level.
Headquarters, U.S. Marine Corps (MCX), Quantico, VA
July 2008-
Sept 2009
Junior Buyer - Hardware, Automotive and Pet Supplies
. Accountable for profitability and performance for line's of
businesses. Department's combined sales were 13% YTD over plan,
6.2% over LY with inventory only 4% YTD over plan. Department's
combined gross margin percent had an increase of 2.05 over plan, a
7% increase.
. Increased IMU% YTD by 3% which has increased GM% YTD by 10%.
. Developed, implemented, and analyzed promotional events both
advertised and unadvertised.
. Negotiated with suppliers to gain support with minimum shipments,
lower costs, and new entry allowances.
. Worked with Divisional Merchandise Manager to analyze existing and
new store models to determine floor layouts and assortments based
on GMROI, stock-to-sales ratio, vendor performance, and the needs
of the exchange. Assisted with setting newly remodeled stores.
. Fine-tuned assortments by focusing on the 80/20 rule to maximize
sales and minimize inventory to ensure a higher level of inventory
productivity.
. Determined solutions to problems such as overstock, slow selling
merchandise, and inventory control.
. Took ownership of auto replenishment and continually made
adjustments to current stock assortment. Placed Automotive on A/R
with Levin's automotive distributor helped to increase sales by
20% YTD over plan with inventory being down 3%.
. Studied the industries, trends, and merchandising techniques and
created appropriate plans where there were missed opportunities.
. Improved Customer Satisfaction Index for automotive at our lowest
CSI rated command, Miramar, by an impressive 6.9%.
. Helped coordinate our yearly Consumables Conference event in San
Diego which entails our vendors sponsoring the event to provide
knowledge to the Divisional Store Coordinators and store
Associates.
. Investigated and responded to field issues.
. Developed Data Tech to become independently efficient and trained
her for a future role as an Assistant Buyer.
Headquarters, U.S. Marine Corps (MCX), Quantico, VA
Jan 2007-July 2008
Assistant Buyer - Health & Beauty Care, Cleaning Supplies and Tobacco
. Assisted Buyer with all aspects of merchandise planning to achieve
maximum sales. Department's combined sales were 3.9% YTD over
plan.
. Ensured gross margin levels are met by managing IMU%, controlling
markdowns, negotiating markdown monies, and processing all
chargebacks. Department's combined gross margin was 47.8% YTD
over plan.
. Analyzed sale and trend reports to complete Health & Beauty's open-
to-buy.
. Developed seasonal merchandise strategy by store to maximize sales
and minimize markdowns. Suncare achieved a 6.5% increase to LY due
to correct allocation, retails, and sale promotions.
. Partnered with the accounting department to improve the allocation
of cigarette funds, this helped to grow our tobacco margin by
31.2% over plan.
. Created and implemented a competitive shopping program for the
Consumables Department that increased our savings to our patrons
by 11% to LY while keeping gross margins in line.
. Effectively placed Goody hair accessories on auto replenishment by
store and closely monitored the process which increased our sales
by over 30% in a six month period as well as decreasing inventory.
. Executed every aspect of advertising which includes selecting
appropriate vendors to the theme of the Ad, writing and monitoring
orders, and recapping sales.
. Recommended floor layouts for remodeled and reset stores. Assisted
with setting newly remodeled stores.
. Created and stared in a training video for store associates on how
to set a plan-o-gram.
Target Corporation, Hyattsville, MD
June 2006-Jan 2007
Executive Team Leader - Softlines
. Analyzed data and employed financial forecasting on a store level
to maximize my ten departments YTD revenues of over nine million
dollars (38.13% of the store's total sales).
. Managed in-store execution through effective planning,
prioritization, communication, and follow-up.
. Executed higher sales by ensuring optimal store inventory,
planning early for transitions, and complying with visual
merchandising standards.
. Developed and trained staff of thirty-seven employees, which
included hiring, firing, and training staff.
. Utilized company merchandise strategies to improve overall
softlines in-stocks by 25%.
EDUCATION
UNIVERSITY OF MARYLAND, College Park, Maryland
May 2006
B.S., Marketing with a focus in Art, Robert H. Smith School of Business
Cumulative GPA: 3.69/4.0
Awards and Honors:
Dean's List (all semesters)
Primanum Honor Society
National Society of Collegiate Scholars
Phi Sigma Theta National Honor Society
Phi Eta Sigma National Honor Society
Golden Key
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