Customer Service Sales

PROFILE

Dynamic **+ year award-winning career built on groundbreaking creative

production success in diverse industries. Whilst spanning many experiential

platforms including film, television, internet, theme parks, consumer

products, product development, hotels and resorts, Mitch operates as a

catalyst for leading teams through creative concepts, technologies,

business strategies, and growth plans to achieve peak revenue and profits.

Mitch has proven expertise in leading prominent creative teams through on-

time/on-budget production of complex projects and has an uncompromising

passion for innovation, creativity, entertainment and excellence. While

serving as a Creative Director for the Walt Disney Company, Mitch played an

integral role on the pre-visual development of both Disney's Animal Kingdom

Lodge and Disney's Pop Century Resort as well as master planning Disney

Cruise Line's on-board entertainment for both the 'The Magic' and 'The

Wonder' cruise ships. Mitch also gained National recognition for the

creation of the award winning, state-of-the-art 'Battlestations 21'

training facility designed for the United States Navy. Currently Mitch

travels around the world speaking to hundreds of hoteliers on the power of

business positioning through the use of 'story' as a preferred contractor

for Marriott International under his own company, Experiology LLC.

. Creative Vision & Production . Concept &

Content Development

. Cross-Functional Team Leadership . Project

Lifecycle Management

. Creative Services Management . Client

Relationship Management

. New Product Development/Branding . Solution-Oriented Creative

Strategies

PROFESSIONAL EXPERIENCE

Owner / chief creative officer, experiology! orlando, florida - 2004 -

present

Provide Hotel Business Positioning of full - service hotels and resorts

around the world (UK & Ireland, Africa, Middle East, Asia, Australia and

South America) as a preferred consultant for Marriott International (this

includes: Marriott, Renaissance, JW Marriott and Ritz Carlton hotels and

resorts). The positioning work utilizes a unique story based methodology

which sets the thematic 'guiding light' for how architecture and

construction will design their work through conceptual direction based on

region, country, customer behavior, associate culture and competition set.

The positioning work also sets the tone of how interior design will be

handled by providing 'overall property direction' through thematic design

to create a unique and memorable guest journey.

vP / chief creative officer, Disney i.d.e.a.s., the walt disney company -

1991 - 2004

Visionary leader for soaring quality, creativity, and innovation standards

at Disney i.d.e.a.s. to build globally recognized and highly respected

entity in film, television, Internet, theme park, special venue, and

corporate production industries. Blend technical savvy, creative business

sense, and top-notch customer service to elevate bottom-line profit for

Fortune 50 company. Point person for sales and production teams to

determine scope, venue, budget, and schedule of every project for both

internal and external clients. Cohesively align teams of industry-leading

producers, writers, and designers to create cutting-edge productions,

incorporating latest technology with creative energy.

Selected Achievements:

Directed live action, edutainment, and animation projects; headed all

creative conceptualization initiatives, produced stage shows, directed

theme park-based attraction elements, and lead design projects.

Instrumental in creating an award-winning creative development studio with

expanded external customer base generating majority of revenue. Always

delivered original, world class creative product. Achieved peak levels of

repeat business; manage client relationships with decision-makers in high-

profile accounts. Expert in full creative project lifecycle, from

conceptual development to sales and project direction through production

and completion; employ both solution-oriented design and "blue sky"

development to achieve desired results.

HIGHLIGHTS OF CLIENTS SERVED

American Express; ABC/NBC/CBS Sports; McDonald's; MTV; Nabisco; NBA/NFL;

Buena Vista Pictures; Nickelodeon; Cartoon Network; Children's Television

Workshop; Coca-Cola Company; Columbia Tri-Star Television; Compaq; Sony

Music; ESPN; Warner Brothers; General Motors; Home Box Office; Word Bank;

Xerox; 20th Century Fox, U.S. NAVY, The Walt Disney Company, Walt Disney

Imagineering, Emirates and Marriott International.

ADDITIONAL EXPERIENCE

Owner / creative director, gorshin productions, new york city - 1986 - 1991

Founded and managed all business operations, including sales, marketing,

financial, and project management. Wrote, directed and produced television

commercials. Provided art direction, commercial and editorial photography

for national magazines, ad agencies, and book publishers.

Selected Achievements:

Driving force behind successful print and television advertising company,

single-handedly building business from ground up to $10 million in annual

revenues. Secured national advertising contracts and served as photographer

for such widely recognized clients as Oleg Cassini, DeBeers Diamonds, Swiss

Army, Hiram Walker, Grey Advertising, Smirnoff, Michelob, Tia Maria and

Alfa Romeo to name a few.

EDUCATION

New York School of Visual Arts, New York City - Major Studies, Film &

Photography - BFA

Embry Riddle University, Prescott, Arizona - Major studies, Engineering

Kenyon College, Gambier, Ohio - Major Studies, Pre-Medicine

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