Lisa Napolitano abnb84@r.postjobfree.com

**** ****** **** ( Clayton, MO 63105 / 1060 Gulf Winds Way, Nokomis, FL

***** *: 314-***-**** O: 314-***-****

Career Summary

. Results-oriented professional with 20+ years of management, sales and

marketing success involving all facets of:

> Strategic Marketing

> Revenue Growth

> Contract Negotiation

> Partnership Activity

> High Profile Presentations

. Superior history for creating solid business partnerships, driving team

spirit and exceeding objectives.

. Outstanding communicator and negotiator with the ability to promote

complex concepts and influence C-level decision-makers.

. Excellent presentation, training, crisis management, problem solving,

closing and leadership skills.

. Solid history for building relationships based upon accountability and

trust.

Education

Mars Executive MBA Program

Darden Graduate School of Business Administration

Centenary College New Jersey

Middlesex/Somerset County College New Jersey

Professional Experience

IF-IT Productions LLC

President - Founder, Clayton, MO 2007 - Present

o Deliver strategic planning, licensed brand generation and contract

negotiation for a select base of consumer products companies including

stationery (Lang Holdings) food/frozen (Cedarlane Foods) and health and

wellness ( Wellnx Life Sciences)

o Challenge the status quo & creating distinctive value for consumers & the

trade through top tier licensed programs. Most recent negotiations

include NBC The Biggest Loser, Disney, ESPN, and Hallmark's Hoops & Yo

Yo.

o Establish premier position by delivering innovative marketing programs,

packaging & new product ideation

o Initiate key account plans and relationship management to penetrate top

tier accounts quickly

o Lead the industry 'buzz' for development of future licensing programs.

North Pole Limited 2004 - 2007

Vice President, Global Marketing Operations, Washington, MO

o Drove licensed brand development and contract negotiations, and

collaborated with product and sales to identify new category

opportunities

o Developed retail execution strategies and key account presentations to

Wal-mart / Sam's Club, Target, Sears Holding, Home Depot, Costco, Dick's

Sporting Goods and Canadian Tire - both in the US / Canada / China

o Streamlined international global creative process between U.S. and China

to improve quality, reduce waste and increase speed to market

o Improved profitability and increased market penetration through the

introduction of top tier licensed brands (Columbia Sportswear , Disney ,

Mattel , Jeep , ESPN , the NFL properties and CLC properties)

o Created new brand identiy and global position for North Pole in 2006

Levi Strauss & Company 2003 - 2004

Senior Manager, Customer Marketing, St. Louis, MO

o Developed account-specific marketing strategies to accelerate

category leadership within May Department Stores, Federated Stores

& divisions

o Managed CM organization to ensure in-store execution of seasonal

merchandising strategies

o Collaborated with sales teams to present programs to senior buying

staff which improved sales of new product lines.

Disney Consumer Products 2002 - 2003

Senior Manager, WAL-MART Retail Business Development, Bentonville, AR

o Coordinated over 20 Disney licenses & initiated Wal-Mart's in-store

event, "Baby Days". This resulted in new item placement + 40%

increase in sales

o Cultivated senior partnerships with Wal-mart's marketing and

merchandising teams

o Delivered category leadership and vision toward achieving synergy

opportunities across Disney franchises that were unique to their

retail partners & licensees (Kellogg's , Energizer , Minute Maid ,

Bic )

Skills

. Global Licensing

. Strategic Marketing

. Strategic Planning

. Budgeting

. Financial Planning

. Global Sales

. C-Level Presentations

. Key Account Management

Sourcing

. Internet

. Microsoft Office

Disney Consumer Products (continued)

Senior Manager, Licensing, Burbank, CA 2001 - 2002

o Negotiated and implemented new global product platforms for

Huggies Supreme, Oral B and Nexcare personal care items. All

contributed significantly to DCP's 5 year strategy

o Collaborated with key licensees & Disney Creative Teams to create

compelling products that extended the equities of Disney brand &

character integrity, while meeting retailer needs via distribution

channel.

MasterFoods, U.S. - Uncle Ben's, Inc. 1986 - 2001

Marketing Manager, Vernon, CA (2000 - 2001)

o Project Leader for Mars Global Merchandising Team: objective to

design and execute programs to educate and foster on-going

communication of ideas, brand building activities and establishment

of best merchandising practices

o Developed/communicated marketing strategies; identified &

implemented key opportunities for new product initiatives

Consumer Development Manager, Houston, TX (1996 - 2000)

o Key Advocate in the product development and launch plan of Uncle Ben's

Frozen Rice Bowls; resulted in recognition of new category in frozen

foods; generated $80 million in incremental sales

o Identified and implemented unique opportunities for consumer programs to

support new product launch initiatives

o Developed brand building tactics via athletic sponsorships and corporate

sponsorships

o Served as Liaison between national sales force and brand management

to communicate and achieve shared objectives.

Food Service Manager, Gulf Region, Houston, TX (1993 - 1996)

o Managed 16-person brokered sales force & $$millions+ sales volume

in 2- state area

o Surpassed volume targets each year; enabled division to achieve

110% of plan

o Presented all key plans, new product launches & objectives to

senior buyers at key foodservice distributors for 3 product lines,

confectionery (M&M/MARS); main meal (UNCLE BEN'S) & frozen

novelties (DOVE)

o Trained sales representatives from key foodservice distributors and

broker sales force for new product launches and key promotions.

Manager, Club Store Trade Channel, Houston, TX (1991 - 1993)

o Managed national Club Store accounts; Sam's Club/Wal-Mart, Costco,

Price Club, BJ's

o Identified new growth opportunities by demonstrating category

leadership and sales volume potential

o Coordinated senior buyers & R&D to develop customized packs for

each account

o Forecast planning & budget management.

Mars, Inc. Corporate HQ 1986 - 1991

Executive Assistant, Office of the President, McLean, VA[pic]

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