Project Manager Management

Alexander A. Prather 760-***-**** (home) -

917-***-**** (cell)

**** ***** ******* ( Carlsbad, CA abnb3y@r.postjobfree.com

PROFILE SUMMARY

Certified Project Management Professional (PMP) with over a decade of high-

level diversified experience in digital advertising programs; proven

leadership candidate who quickly becomes an asset to any growth-minded

organization.

o Effective communication ability and noteworthy analytical skills;

consistently meets deadlines with superior results.

o Expansive expertise includes managing multimillion-dollar e-marketing

campaigns, and website development

o Active member of Project Management Institute (www.pmi.org) and Direct

Marketing Association (www.the-dma.org).

o Selected software includes MS Office / Project / Visio, Basecamp,

Dreamweaver, Google Analytics, and WebTrends.

Leadership Strengths

Performance Management Client Relations & Process Improvements

Networking

Strategic Planning Budgeting & Cost Reduction

Recent Experience

Magnifi Group, San diego, CA 7 / 2008 - 9 / 2008

Project Manager (Contract), Healthcare

. Oversaw high-level client relations in strategic development of

medical training and marketing materials consisting of online Flash

animations and 3D demos; led projects' scope of work, schedules, and

resource management.

. Collaborated with CEO and President on production, implementation

(CMS), and launch of the Interactive Educational Program (IEP);

http://www.spine-iep.com/ - led large-scale internal/external project

team.

Mindshare Creative, Santa Ana, CA 6 / 2007 - 4 / 2008

Interactive Project Manager, GE / CareCredit (Laid-Off)

. Managed all interactive projects, ranging from HTML emails and banners

to landing pages and website development (i.e. Front-end & Back-end,

as well as SEO) - led and oversaw all internal/external project teams.

. Handled high-level client, executive team, and vendor relations for

projects' deliverable planning and execution.

. Developed strategic documents, site maps, and user flowcharts for

content development (CMS) and production within

http://www.carecredit.com and

http://www.carecredit.com/practices/dental/intro-video.php.

. Defined and implemented new work-flow processes and procedures;

developed project estimates and planning.

. Led development of client's website:

http://advancedcholesterolmanagement.com/.

Freelance Digital Producer 7 / 2006 - 2 / 2007

Atmosphere BBDO (10 / 2006 - 2 / 2007)

. Spearheaded million-dollar advertising campaigns' planning, estimates,

schedules, and resource management.

. Managed team, strategy, design, and content updates for website demo:

http://www.cingular.com/learn/ptt/.

JWTwo (7 / 2006 -10 / 2006)

. Liaised with senior management on multimillion-dollar new business

strategy plans and development.

. Directed day-to-day client relations and scope of work for Welchs.com

website redesign maintenance; also handled SEO, graphic,

and content updates) - led and oversaw all internal/external project

teams

OgilvyOne Worldwide Interactive, New York, NY 4 / 2004 - 5 / 2006

Project Manager, IBM

. Managed multimillion-dollar IBM Brand and Servers / Systems online

advertising campaigns (e.g. emails, rich-media banners, landing pages,

and website portals); oversaw scope of work, staffing, scheduling, and

budgets.

. Mentored Junior Project Managers; led creation of open source website

portal: OpenPowerProject.org.

. Handled client relations and 3rd party vendor relations (e.g.

Klipmart, PointRoll, and Eyeblaster).

. Million dollar Micro-site example: http://www-

01.ibm.com/software/info/takebackcontrol/us/index.jsp.

Alexander A. Prather Page Two

Additional EXPERIENCE

Foote, Cone & Belding Interactive, New York, NY 8 / 2000 - 3 / 2004

Project Manager, HP & JPMorgan Chase

. Supervised million-dollar e-marketing campaigns (e.g. rich-media

banners, emails, landing environments)

. Managed the planning, development, and implementation of campaigns via

staffing, scheduling, and budgeting.

. Fostered constructive relationships with media, websites, ad serving,

and production vendors.

Digital Traffic Supervisor, Compaq / HP, Metlife, JPMorgan Chase

. Supervised team of four Traffic Coordinators implementing million

dollar e-marketing campaigns.

. Served as Lead Traffic contact for websites and ad serving vendors, as

well as Lead liaison for General and Direct divisions of the agency.

. Honored with 2001 FCBi "Raise The Bar" Award for work above and beyond

client expectations.

OgilvyOne Worldwide, New York, NY 4 / 1998 - 4 / 2000 New York, NY

Assistant Account Executive, Kodak Interactive

. Served as client contact for interactive projects, as well as for

customer fulfillment programs on Kodak.com.

. Facilitated communication between the agency and client by developing

scopes of work for million-dollar budgets.

. Authored creative briefs and managed client expectations with their

online campaigns.

Assistant Account Executive - Direct Mail, IBM

. Supported Account Supervisor with management of all client direct mail

projects.

. Facilitated communication between the agency and client by developing

creative briefs and scopes of work.

. Acted as day-to-day agency lead in the client approval process, from

concepts to final products.

Traffic Manager - Direct Mail & Print, IBM & American Express

. Defined and oversaw the execution of all project deliverables,

schedules, and estimates.

YAR Communications, Inc., New York, NY 6 / 1996 - 3 / 1998

Senior Traffic Manager, AT&T

. Oversaw Traffic staff in managing international advertising agency's

Direct Mail, Print, and TV campaigns.

Education

University of New Mexico - Bachelor of Fine Arts (1994)

Certification

Project Management Institute - Project Management Professional

Boston University - Comprehensive Project Management (3 / 2009 - 6 / 2009)

References Available Upon Request

Contact this candidate