Sales Marketing

Dan Shirra

**** ********** ***** ****, *****, UT 84403

Mobile: 801-***-****

E-mail: abna8r@r.postjobfree.com

Website and Work Samples: www.danshirra.com

Senior Executive with expertise in marketing, sales, business development,

P&L management, turnarounds and startups in B2B and B2C markets.

Delivers growth in competitive markets by building high-performance teams

and streamlining organizations.

. Established programs and channels to help grow revenues from $141 million

to $1.2 billion in 3 years

. Hired/trained world-class marketing team and drove growth from $7 million

to $44 million in 12 months

. Positioned turn-around of early-phase software company for 10x growth and

acquisition

. Established top industry analyst references and positioning as a Gartner

Magic Quadrant visionary in 45 days

. Maintained $160M product lifecycle P&L to fund new product development

and successful global launch

Track record of global success in product strategy, innovative brand

creation and growth, market and channel strategy, promotion execution,

marketing communications and international marketing integration.

. Introduced successful new global brand and corporate identities at

Iomega, SAGA, Metiom and Gevity HR

. Drove acquisition integration strategies at eGrail, Cardiff and Gevity HR

. Implemented programs generating over 20K sales leads in the SMB market

delivering 90% of pipeline

. Ramped public relation programs from 7 million to over 32 million monthly

impressions

. Launched integrated marketing programs growing sales in more than 22

countries

B.S., Computer Science - Weber State University, 1992.

Willing to relocate and travel.

Marketing Consulting Experience

INTERNATIONAL UNION OF POLICE ASSOCIATIONS (IUPA) -- Sarasota, FL - May 09

to Ongoing

FORMATTA, INC -- Herndon, VA, Aug 09 to Ongoing

INTERNATIONAL POLICE RESEARCH (IPR) -Washington DC, July 2009

ROCKIT SOLUTIONS, LLC -- New York City, NY - May 08 to June 08

Work Experience

ROCKIT SOLUTIONS $30 million outsourcer of financial decision assistance

services and technology

Vice President - Marketing and Sales Support, Stamford, CT - 6/2008 to

4/2009

. Delivered 6 market requirement research studies in 4 months and rolled

out an 18 month roadmap strategy for new platform requirements,

development, pricing and budget

. Drove a "build versus licensing" analysis process across 8 functional

areas of the technology platform

. Worked with top financial service analysts to validate technology

direction, timing and pricing plans

. Built a sales pipeline of more than 300 qualified leads for prospecting

in 3 months through integrated marketing with events, direct marketing

and Web seminars

. Drove marketing and sales efforts towards profitable market segments and

prospects in sync with operating plan

GEVITY HR (Acquired by TriNet) $604 million outsourcer of HR Services

for small businesses

Vice President - Marketing and Products, Sarasota, FL - 8/2006 to 6/2008

. Managed a team of 32 professionals in Marketing Communications, Corporate

Communications, Marketing Programs, Public Relations and Product

Management

. Positioned company to target small businesses with a full-service suite

of HR services

. Launched new positioning, branding and messaging in 4 months - including

collateral, sales kits and website

. Rolled-out extensive sales database and lead generation programs

resulting in over 4K qualified leads a year

. Implemented a series of direct response marketing campaigns to 50K small

businesses driving a 12% CTR

. Launched an integrated CRM, lead tracking and prospect nurturing system

for sales management and lead follow-up

. Drove thought leadership position for outourcing HR to Small businesses

through executive experts

. Established an 18 month service and product roadmap strategy

Q.KNOW TECHNOLOGIES $10 million Content Management software company

Vice President - Worldwide Marketing, Reston, VA - 8/2004 to 8/2006

. Developed a competitively positioned brand framework and created the

company's first collateral, website, sales tools, public relations and

analyst programs

. Drove strong vertical brand and product awareness through targeted

insurance/reinsurance analysts (Gartner, Forrester, DocuLabs, Yankee

Group) and public relations programs in the U.S., Bermuda and London

. Grew sales by 30% in first year through targeted sales incentives and

focused marketing programs

. Partnered with sales to target specific opportunities in the reinsurance

and financial services market

. Established integrated marketing campaigns driving more than 300 highly

qualified leads to sales in 4 months

. Directed an outsourced telesales center driving 60% of the sales leads

and respective deal closures

CARDIFF SOFTWARE (Acquired by Verity) $30 million Process Automation

software company

Vice President - Worldwide Marketing and Sales Support, Vista, CA - 2/2002

to 4/2004

. Managed a worldwide team of 18 professionals in Marketing Communications,

Corporate Communications, Marketing Programs, Product Marketing and

Product Management

. Transformed new corporate identity, messaging and communications to

take company to next level of success

. Increased the product average selling price from $10K to $60K while

managing lifecycle product P&L

. Led entrance and 80% marketshare leadership in electronic forms

processing market

. Cultivated Business Alliance partnerships with over 35 partners (HP,

Xerox, FileNet, Optika, etc.)

. Worked with top technology analysts to position a leadership role in

document capture and e-forms; including Gartner (BPM Magic Quadrant),

Strategy Partners (2002-2005 #1 Document Capture Vendor), GIGA, Forrester

and Kinetic

. Drove over 32 million user impressions in public relation activity per

month through aggressive media relations in technology and business

publications

. Positioned the company to target vertical segments and applications

within the rapidly growing Business Process Automation market -

establishing positive growth and cash flow while competing vendors lost

market traction

. Established a series of lead generation events, programs and direct

marketing that drove over 20K leads to support the company's direct,

indirect and OEM sales channels

. Drove growth of financial services market revenue by 35% through new

solution and integrated marketing

. Established a world-class OneSource Channel Partner Program to support a

network of over 500 resellers and system integrators worldwide

eGRAIL, INC. (Acquired by FileNet) $8 million Web Content Management

software company

Chief Marketing Officer, Bethesda, MD - 7/2001 to 2/2002

. Positioned company with new messaging, programs and products to drive

growth and ultimate acquisition

. Established top industry analyst references and positioning as a Gartner

Magic Quadrant visionary in 45 days

. Implemented sales programs that drove 80% of lead pipeline

. Positioning the turn-around of early-phase software company for 10x

growth and acquisition

METIOM INC. $44 million B2B eCommerce software company

Vice President - Worldwide Product Marketing, New York City, NY - 2/2000 to

6/2001

. Established market team, products and programs that grew revenue from $7M

to $44M in 11 months

. Led strategic vision, position and integrated marketing. Penetrated 70%

of Fortune 100 Banks in 7 months

SAGA SOFTWARE INC. (formerly Software AG America's) $260 million EAI

software solution company

Sr. Director - Worldwide Marketing, Reston, VA - 10/1997 to 2/2000

. Re-launched company with new corporate identity, product roadmap and

marketing leadership

. Spearheaded marketing programs driving the turn-around of a $180M

distributor to a $260 software vendor

IOMEGA CORPORATION $1.8 billion manufacturer of computer storage

solutions

Director - Worldwide OEM and Channel Marketing, Roy, UT - 1/1994 to 9/1997

. Helped shift a $150 million company from a sluggish B2B technology

supplier to a revolutionary new $2 billion consumer brand

. Hired and managed a worldwide team of 25 with an annual marketing budget

of over $45 million

. Led product introductions into retail and VAR channels growing company

from $141M to $1.2B in 3 years

. Launched Zip Built-In "ingredient brand" program establishing Zip in 60%

of the CPU sales at retailers

Prior roles: Product Manager (1993-1994); Sales Manager (1987 - 1992);

Technical Support (1984 - 1987)

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