Hadasshah M. Otero Carrillo

939-***-**** • abna7a@r.postjobfree.com

Financial Analyst/Tax & Trade Marketing Specialist

Business Planning, Brand Management & Financial Executive

Versatile marketing/finance professional with leading global companies driven to sustainable growth.

Experienced in account coordination, brand management, public relations, tax planning, and

budgeting; financial advising and category management.

CORE COMPETENCIES AND ACHIEVEMENTS

• Computer Literate: SAP, Hyperion, Word, Power Point, Excel, Adobe Photoshop, Publisher, Peachtree,

QuickBooks, Outlook, Retail Link, BW, Feature Vision, Nielsen reporting and Lotus Notes.

• Trilingual (written and verbal) in English, Spanish and Portuguese

• American Marketing Association and Chamber of Commerce Student Chapter member, 2007 – 2009

• Creativity and People’s Choice Award recipient for the Mamma Mia Restaurant concept in the

University of Puerto Rico EXPOADEM 2007. Designed product and marketing plan for Bacardi Pods,

this won the Excellence Award in the University of Puerto Rico Night of Stars 2007.

• IRS Vita Program Volunteer, 2007

PROFESSIONAL EXPERIENCE

CPA Jesus Otero & Assoc. August 2005 – May 2009

Jr. Accountant

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Represented clients in federal agencies such as the Internal Revenue Service resulting in refunds

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of over $10K. Designed and prepared documents for Internal Control procedures.

Work closely with clients to identify their challenges and opportunities to provide result oriented

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financial planning and budgeting/forecasting. Cost analysis in manufacturing sector resulting in a

5% decrease in overhead cost.

Assist in special projects and audits for clients in manufacturing, consulting, professional service,

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entertainment and legal industry

Prepared and analyzed financial statements (Balance Sheet, P&L, Statement of Cash Flow) for

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bank financing, federal agencies and Department of State reporting purposes using GAAP.

Hadasshah M. Otero

Results-focused Finance and Marketing Professional

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Prepare journal entries, full accounting cycle and reconciliations of accounts. Financial and tax

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advising, quarterly payroll tax preparation, supervise month and yearend close process.

State and Federal tax preparation, planning and advising for public corporations, non profit

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organizations and partnerships.

Supervised staff on bookkeeping, auditing and accounting field work duties

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Pepsi Americas January 2009 – April 2009

Marketing Intern

Represented company to clients; developed and recommended marketing programs; Examine

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ratings, research data and market share information to insure marketing plans were strategic.

Sponsorship coordination, logistics of special events such as: concerts, tradeshows, tournaments

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and sampling activities.

Customer Service and Public Relations with contest winners and media in over 7 different island

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wide activities with over 8, ooo participants.

Colgate Palmolive, Co. June 2009 to Present

Customer/Trade Marketing Trainee

• Identified and analyzing challenges and opportunities to address gaps that affect the companies’

performance and growth in the Clubs Retail Environment (specialized in Sam’s format). Provided

recommendations through SKU rationalization to maximize the brand's effectiveness within the

category.

• Led execution of account planning that supported company’s growth strategy. Fulfilled contract

negotiation and terms of completion with the Wholesalers and Chain Supermarket Retail

Environment.

• Developed marketing programs and Customer Collaborative Events and brand promotional

strategies for the Wholesalers, Supermarkets, Department, Clubs and Discount stores Retail

Environment with results in over a 10% increase in sales and an 8% change in mix following

company strategy.

• Expanded client base creating a loyalty program resulting in a database of over 250+ potential

clients for the Indirect Trade.

• Utilized strong ability to sell marketing ideas, strategies, and consumption events to help clients

increase their business.

• Played a logistics role alongside Category Management in the secondary exhibition taskforce,

negotiating permanent secondary yearlong exhibitions for all Retail Environments and designing

customized exhibitions following clients’ specific needs.

Hadasshah M. Otero

Results-focused Finance and Marketing Professional

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Integrated and presented to the Sales Force Personal and Home Care new products in the 5P’s

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format. Revamped Hot Sheet format resulting in an increase of the daily use of the tool for tracking

performance and Brand Activation execution.

EDUCATION

B.A. in Business Administration, Double Major: Accounting/Marketing, University of Puerto Rico,

2009; GPA: 3.56 / Related Coursework: Business Management, Financial Accounting, Tax Accounting,

Business Law, Statistics, Macroeconomics, Public Relations, Ethics, Sales, International Marketing,

Marketing Research, Public Relations and Advertising.

Cleveland State University, National Student Exchange, summer 2008; Related Coursework: Consumer

Behavior, Microeconomics and Managerial Accounting.

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