Sales Customer Service
Resume:
Roxanna Harrell
Bentonville, AR *2712
*********@*****.***
Education: BA in English from the University of North Carolina
Awards: Chancellor's list, National Dean's List,
Academic Scholarship, Golden Key Honor Society,
Fulbright Honor's Program, and various other honor societies
and Departmental Awards
Experience: Coca- Cola Company, Bentonville, AR January 2008 to present
National Account Executive: Wal-Mart Team
. Responsible for Wal-Mart's volume, gross profit dollars, OPEX
and category growth for Non Carbonated brands which includes
Isotonic, Water, Tea, Energy, Juice and New Age
. Negotiate pricing and merchandising assets between Wal-Mart
and 74 bottling companies
. Coordinate retail execution between Walmart and the bottling
system
. Coordinate internal marketing and brand initiatives to align
with the customer's direction
. Develop a correct retail price package plan that provides
category growth and financial metrics for Walmart, the Coca-
Cola Company, and the independent bottlers.
. Execute Field Sales Operations between Walmart and bottling
system
Jarden Consumer Solutions, Bentonville, AR Mar 2003 to Aug 2007
Senior Finance & Operations Manager: Wal-
Mart and Sam's Team
0. Responsible for operations for Walmart and Sam's business
that encompasses 9 departments, 18 categories, and 11 Walmart
and Sam's buyers
1. Responsible for sales, financial and demand forecast for a
$840 million dollar account
2. Forecast weekly demand and POS for 420 skus including Direct
Import business
3. Successfully achieved and maintained a forecast accuracy
within 96+% last 4 years at MAPE level
4. Integrated financial call and operations process to our First
Alert, Tilia and The Holmes Group companies after acquisition
5. Provide daily, weekly, and monthly analysis to track POS,
inventory, forecast accuracy, margin contribution, cash flow
days and costs savings
6. Attend and make presentations for monthly meetings with Wal-
Mart DMM, Buyers, RDM, RM both Domestic and Direct Import,
and Wal-Mart Supply Chain as well as internal meetings with
Senior Level Management including CEO and CFO
7. Provide Fiscal Budget on the largest account to our company
and provide, through out the year, ways to make or exceed our
Business Plan as well as EBITDA, cash flow days and inventory
days
8. Provide monthly and quarterly sales/ship call for company's
largest account
9. Implemented CPFR usage with company, member of the RFID team,
as well as participating in the Direct Import, 830 EDI
transmissions, and Two-Tier initiative with Wal-Mart
10. Execute yearly planning and bridge meetings at Corporate
Office
11. Facilitate monthly Account Review meetings on Wal-Mart
account for Finance, Supply Chain, Forecasting, Sales,
Customer Service and Marketing
Fruit of the Loom, Bentonville, AR May 2001 to
Mar 2003
Customer Business Manager: Sam's Club and
Wal-Mart Stores
12. Present Buyer with sales opportunities and implement ways to
gain modular space to increase turns and POS
13. Store of the Community projects for modular changes, Tabs and
Pallet shipments
14. Provide in-depth analysis to build pallet assortments,
recommend modular adjustments which increased POS by 29% 2000
vs. 2001
15. Factor profitability on modular items
16. Work closely with Buyer on periodic modular adjustments and
weekly sales analysis
17. Replenish orders for packaged business for Men's and Boy's
through Walmart and Sam's Inforem systems
18. Build strategies for Holiday and Back to School periods
19. Maintain a 99.93% instock while keeping within budget
constraints
20. Forecast sku's both internally and within Wal-Mart's CPFR
system maintaining a 94% accuracy
21. 52 Week tracking reports and weekly POS reports
22. Build script orders and Buyer orders for Wal-Mart and Sam's
Kraft General Foods, Bentonville, AR July 1999 to May 2001
Replenishment Manager (April 2000 to May 2001) Wal-Mart Stores
23. Replenish orders through Inforem for 30 warehouses
24. Manage the orders for a $2.8 billion dollar account
25. Utilize Retail Link Logistic Solutions for truckload builds
26. Analyze inventory and allocations on a co-managed account
27. Forecast and track Buyer orders and Tab orders for a 100%
fill rate accuracy
28. Clear deductions on the Wal-Mart Account maintaining less
than a 1% error rate
Sales Analyst (July 1999- to April 2000) Sam's Club
29. Create and maintain Retail Link reports
30. Produce weekly graphs to show causal factors for increase or
decrease in consumption and inventory
31. Monitor inventory and club status on a weekly basis
32. Create and maintain planning templates for forecasting
33. Create and present PowerPoint presentations for Buyers and
Category Managers
34. Analyze weekly sales data to indicate category growth through
Retail Link, Spectra, IRI and Nielsen
Wal-Mart Corporate Office, Bentonville, Ar June 1998 to May
1999
Assistant Buyer
35. Create and analyze Retail Link reports
36. Create Customized Classification Systems sales reports
37. Create Purchase Orders and New Item Form 33's
38. Communicate with 18 Suppliers on daily basis
39. Coordinate advertising and marketing for the watch department
40. Provide operational support for 2500 stores
41. Forecast and budget for a 52 week time frame
42. Manage 25 separate modulars for watch department
Awards: Vendor of the Year for Ladies and Men's Apparel 2001, Vendor of
the Year Men's 2002, Co-Managed Vendor of the Year for Q2 2001, Vendor of
Q2 2002 and Q3 2002, Vendor of the Year Small Appliances 2005, Vendor of Q2
2006 Small Appliances, Vendor of Q4 2007 Beverages, Vendor for Q1 and Q4
2008 Dept 95, Vendor for Q2 for Sam's 2009
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