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Ad Operations/Business Analyst/Ad Trafficking/Sales Force

Location:
Hayward, CA, 94541
Posted:
February 06, 2013

Contact this candidate

Resume:

C.K.SANDEEP

Permanent Address: Current Address:

SUDHARSHAN, 55/11d, Shringar Nagar, House no 306

Peelamedu Post, Comibatore -641004 5th "A" Main,

HRBR Layout,

2nd Block Kalyan Nagar,

Bangalore - 560043

E-mail id: abn9ru@r.postjobfree.com

Mob:

US: 1-650-***-****

India :+919*********/+919*********

Career Objective:

To be part of an organization which will provide me with ample

opportunities to hone my skills and in the process help me carve a niche

for myself in the corporate arena.

Work Experience

. Campaign Manager at LinkedIn Corporation till date

. Media Delivery Coordinator at Yahoo India Private Limited since Dec 14

2009 till April 10 2012

. Search Quality Analyst at Yahoo R&D since April 6th 2009 till - Dec 13

2009.

. Ad Trafficking Manager/Content Coordinator at Sysfore Technologies Pvt

Ltd since Dec2007 to April 3rd 2009.

. Content Editor at Streamnet since Dec 2006 to Oct2007

. HR generalist with Shell India Marketing Pvt Ltd since June 2006 to

Nov 2006.

. HR Associate at Team Lease Services Pvt Ltd from November 2005 to

April 2006.

Job Responsibilities at LinkedIn Corporation:

. The Campaign Manager is expected to understand site ad functionality,

including knowledge of all ad products available on our site, general

availability and performance of each unit.

. Trafficking and management of online advertising campaigns.

. Monitor delivery of campaign from beginning to end and optimizing as

needed.

. Proactive daily analysis and campaign optimization.

. Produce weekly reports outlining campaign performance.

. Interact with internal as well as external clients including but not

limited to coordination and consultation to ensure a successful

advertising campaign.

. Manage and be accountable for billing reconciliation and reporting.

. Perform the day-to-day ad placement, scheduling and updates for

customers, including rich media ad placements.

. Screen incoming creative to uphold content restrictions and specs.

. Prepare and edit HTML code used to deliver ad creative.

. Updates to LinkedIn documentation and training materials

. Assistance with certification of Rich Media Vendor Technologies.

Job Responsibilities at Yahoo India:

. Team handling for the off shore Business requirements for

Korea/Philippines/Singapore/Hong Kong/Malaysia/New Zealand and

Australia

. Responsible for working with the Business Operations manager to

monitor, schedule client orders and recognition of revenue.

. Frequent liaison with clients and agencies for creative.

. Daily liaison with sales team to ensure smooth progression of ad

campaigns and feedback to sales person as to campaign performance.

. Provision of all round support for sales teams and advertisers.

. Client servicing and providing feedback on Campaigns/Qc of

creative's/Providing Advertiser and Report Access. Have a Basic

Knowledge of FLASH (ClickTags, Button Layer, Embed URL checking).

. Knowledge of Adobe Photoshop (Adding border to creative, Reduction of

file size, adding extra text, changing the dimension.).

. OPTIMIZATION in Right media for UD campaigns and as per client

requirement.

. MS Excel which will help to do effective reporting. Reporting

technique for UD campaigns, creative wise report, report which help

for optimization.

. Worked on IO Generation, Screenshots, Generating Reports from Ruby and

Right Media using AD Center and Yield Manager.

Ad Servers Worked on:

. RIGHT MEDIA

. RUBY (Yahoo! Ad Manager Server)

CRM tools worked on:

. Yahoo CRM

3rd party Creative / Ad manger worked:

. Double Click DART

. Eye Blaster

Job Responsibilities at Yahoo R&D:

. Perform Search Query Evaluation tasks based on Yahoo! Guidelines

. Meet or exceed performance goals on Quality and Productivity

. Proactively escalate tool, system issues and follow defined procedures

. Flag issues and trends observed while working on evaluations

. Contributing member in a team environment

. Perform in a production environment, with emphasis on processing a

high volume of work while maintaining a high level of accuracy

. Maintain a professional and results oriented approach to daily

responsibilities.

Job Responsibilities at Sysfore Technologies Pvt Ltd

Ad trafficking using Double Click Dart

Content Management for www.mybaby.com

Client Service Orientation

Analytics and Report Generation using Google Analytics

Job Responsibilities at Streamnet

. Creating and editing the website aapkavideo.com

. Expertise in Blog consulting and creation

. Aggregating, analyzing, categorizing and describing the web content

. To monitor the trend of the users and to develop new content areas

. To review user -submitted sites and categorizing them accurately

within approved information classification schemes

Job Responsibilities at Shell India Marketing Pvt Ltd

. Follow up for profiles with consultants and managing database of met

candidates

Organizing personnel files to capture all details/ maintaining

employee database (minus salary details), coordinating pre employment

medical check.

. Transaction processing: generating letters - confirmation letters /

Promissory Notes managing PF/ reimbursement control

. Aid in training activities/ induction process coordination

. Source candidates through various tools like e-portals, Internet

postings, employee referrals, consultants etc.

. Screening resumes, identification of candidates with the desired skill

sets for the required position, contacting them and scheduling the

interviews.

HR Associate at Team Lease Services Pvt Ltd from November 2005 to April

2006

Job Profile

. Build strong rapport with prospective and existing clients.

. Servicing client requirements

. Handled and managed client issues successfully

. Responsible for ITes Recruitments

. Co- ordination with the associated staff.

. Responsible for meeting primary and secondary targets

. Following - up with candidate till he/ she joins the organization.

. Conducting telephonic interviews

. Screening profiles

. Head hunting

. Regular interaction with HR managers at Fidelity Business Services for

critical requirements of financial services and meeting their staffing

needs by sourcing resumes in the least possible time and closing

positions in lieu with the criticality of the requirement

Scholastic Achievements

Master of Business Administration with dual specialization in Marketing and

Human Resource from Jansons School of Business, Coimbatore affiliated to

Bharathiar University with first division. Year of completion: 2005.

Academic Laurels

Bachelor of Corporate Secretaryship from Dr.G.R.Damodaran College of

Science, Coimbatore affiliated to Bharathiar University with first

division. Year of completion: 2003.

Class XII: Secured first division in the Higher Secondary Examination, in

the year 2000 from Sri Gopal Naidu Higher Secondary School, Coimbatore.

Academic Projects

Organization : B.P.L

Responsibilities: Assisted the Sr.Recruiter in the recruitment

process.

Identifying, screening and short listing resumes.

To Schedule interviews and co-ordinate on further follow-up.

Organization : SONY

Responsibilities: Assisted the Manager - Marketing in promotion

campaign and demonstration of their new product 'Plasma Television. Was

instrumental in selling the product to high-end customers.

Organization : Coca Cola, Hindustan Coca Cola Beverages Pvt Ltd.,

Coimbatore

Responsibilities: Assisted the Manager in coordinating the campus

recruitment program at Jansons School of Business, Coimbatore.

Assignments

SWOT Analysis and Organization study of the hotel CAG Pride Hotel,

Coimbatore

Comparative study of the organizational hierarchy of Premier class hotel

and business class hotel

INTEL

Involved in selling Pentium 4 processor.

Assisted the INTEL sales franchise in generating business with high-end

corporate customers.

Computer Skills

Diploma in Information Systems Management.

Knowledge in complete MS-Office package from Aptech

MIS

Extra Curricular Activities

Active participant in organizing various events in school and college

level.

Successfully coordinated in conducting Jansons Business Quiz'04 at South

India Level.

"Frizon" Co-ordinated with associated staff for conducting the Management

event at Jansons School of Business

"Confluence" Co-ordinated with associated staff for conducting the event at

G. R Damodaran College of Science

Languages known

English, Hindi, Malayalam, French

Strengths

Strong client orientation and proactive management skills

Excellent business judgment and strategic thinking abilities

Self-starter with excellent management abilities

Excellent interpersonal and communication skills

Personal Details

Father's Name : N.Sudhakar.Menon

Date of Birth : 2nd September1982

Marital Status : Single

Passport No. : J3001786

References will be provided on Request.



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