Sales Manager

PROFILE: Strengths/interests in the following areas:

. Marketing Strategy, Consultative Sales: Environmental

Analysis, New Business Development, Continuous & Productive

Supplier & Client Relations, Loyalty & Partnerships

. Event Planning: Strategy, Planning, Promotion,

Implementation, Managing, Hosting, Evaluating

. Project Management: Planning, Strategy, Implementation,

Evaluation

. Education, Training and Consulting: Cross-cultural,

Leadership, Team Dynamics, etc.

Additional exposure: Public speaking. Ability to access/create

conversation with top decision-makers

Oriented

towards quality, integrity, and win-win situations in CRM

EXPERIENCE: HAAGA-HELIA UNIVERSITY of Applied Sciences

Porvoo & Helsinki, Finland

Sr. Lecturer/ BBA: International Business, &

Business Tourism Management Programs, 2004- 2013

Part-time Sr. Lecturer in Finnish BBA, &

International Management Assistant, & Evening Adult Programs

. Created and instructed 23 courses for International Mgt &

Mkt & Business Environments, Personal Sales & CMR & Sales

Process, Advertising, Event Planning & Management &

Marketing, Business Travel

. Courses and workshops also for Business Communication in

English speaking countries, Business conduct & Etiquette,

Negotiation Skills, Presentations,Team Dynamics,, ESL &

Business Conversation

. Visitor teaching & professional seminars abroad, and

student project leading abroad: the USA, Ireland, Latvia,

Malta, Austria, Sweden, Estonia ...

. Mentored 100+ students from Europe, Asia and Africa in

international BBA programs since the fall 2004

. Counseled students on their thesis in all programs, and on

domestic & international work placements

Selected achievements:

. Action and result-driven program, curriculum, project and

course planning and instruction flavored by the years of

hands-on experience in Manhattan business world, as well as

in the US multicultural environment

. Output of business-like, skillful, motivated, and happy

multicultural students each year

PENTON LEARNING SYSTEMS, LLC: IQPC Conferences

Manhattan, NY

Event Director & Speaker Coordination Manager,

Preferred Accounts Development Manager 2002- 03

. Run and organized conferences for Fortune 500 top

executives around the US in 5-star hotels & resorts

. Developed speaker and delegate relations and communication

in these cutting edge, educational events

. Interviewed solid candidates for sales. Guided in using

result and relationship oriented sales tactics

. Sold intangible products of IT & Telecom,

Pharmaceutical, Food and Beverage, etc, to senior

executives

. Intense individual research efforts matching cutting

edge topics to leading Fortune 500 companies and their

divisions/executives on the worldwide market place

. Portfolio example: GNC, Novartis, Baxter, Bristol-Myers

Squibb, Quaker Oats, Coca-cola North-America & Latin

America, etc.

Selected achievements:

Coordinated 5-10 well-organized events and speakers and run

1-2 of events in a month with 40-150 satisfied, returning

participants

With a team building a new relationship oriented account

method for the most profitable division of IQPC in 2002:

Shared Services & Outsourcing Network

MARCUS EVANS INC: Professional Training

Division, and IT/Telecom Conferences Manhattan, NY

Director- in-Training: Professional Training,

Senior Account Executive 1998-2002

. Represented the sales department at the conferences;

business development and event organizing tasks

. Interviewed formative candidates for open sales positions,

and provided on the floor training

. Sold cutting edge, technical events of IT and Telecom, and

Loyalty & Retention to Travel and Retail industries.

Individual sale of $5000: multiple (2-10) and repeat sales

from the same company

. Initiated and extended critical client relationships across

department heads for maximization of delegates, sponsors

and speakers by conducting a daily calling regiment at C,

VP, and Director levels world wide

. Created an extensive client database also through intensive

personal market analysis and research efforts

. Portfolio example: Nokia, Ericsson, Sun Microsystems, HP,

Dell, Cisco, Nortel, Alcatel, Lucent, AT&T, J&J, Roche-

Canada, KLM-Northwest, Bass Hotels, Hilton, Disney

Cruises, BMW, Ford, GM, etc.

Selected achievements:

. Leader-in-training in NYC #3 office for the new

Professional Training division/the USA market in 2001

. Ranked among the top 10 out of 160 conference sales

executives in the US/Canada in 2000. Total sales increased

from 1998 to 2001 about 81% : cold calls turned into

company relationships

. Among principal builders of the most successful & solid

conference series at MEI Inc: HomeNetworking

CHARRON, SCHWARTZ & PARTNERS Advertising:

GO4LESS.com Manhattan, NY

Managing Director

1997-98

Led the process of creating a new discount travel web company

(go4less.com)

Supervised the involvement of the other CSP departments such as

IT, creative and production

Headed the planning of the web site, promotional materials and

presentations closely with ITC

Created a database and mailing procedures for suppliers, trade

publications and newspapers

Developed contacts by attending trade shows, and by direct sales calls

Negotiated contracts with complete account development

responsibility. Priced the vacations for go4less.com

. Developed a guest book and a research method to

analyze site visitors for a further product

development

Selected achievements:

Run the development of all aspects of the new division: launch to

suppliers and consumers within five months

. Developed a database of 1500 travel industry

related contacts. Received 7% response rate

with the first initial

promotional supplier mailing

. Accounts: Virgin Atlantic, Carnival Cruises,

Norwegian Cruise Line, Iberia, Iceland Air,

Best Western

DELTA AIR LINES: Relationship

Marketing Department

Atlanta, GA

Consumer Loyalty and Partnership

Marketing Intern at the headquarters (master's degree)

1995

Consulted on existing and new loyalty market service plans by using

Environmental (internal and external) Assessment Process: Produced a

detailed project of the existing Senior Citizens target market. Followed by

the planned Executive Women loyalty market; new to the airline industry in

1995

Started the development of $250,000 partnership deal with Discover Card for

a special holiday offer

Tabulated, graphed, analyzed and presented research results in several

specific loyalty markets

FINNAIR: FINNWAY the Wholesale Tour Operator

Manhattan, NY

Assistant to the President: Marketing

Strategy, Promotion and Communication 1993-95

Planned, wrote and delivered sales presentations about the tours in

Scandinavia, Russia, Ukraine, and Eastern Europe to all types of travel

professionals at the industry seminars across the US

Increased sales 17% by developing and cultivating contacts at travel

industry shows, and seminars

Directed and planned a printing and distribution of 100,000 brochures twice

a year: Maximized

efficiency by creating a well-organized database and

mailing procedures for various types of suppliers and

clients around the world through several mailing

houses

Designed tour packages, advertisements and other external promotional

literature

. Created a systematic and timely approach to resolve

consumer complaints, investigations and refunds

SCANDINAVIAN TOURIST BOARDS: The Swedish Board

Manhattan, NY

Marketing Communication and Public Relations

Assistant 1991-1993

Promoted Sweden to the US travel trade, journalists and public on the

phone, in travel exhibitions and seminars. Cultivated these relationships

Consulted in the creation of yearly marketing plan by analyzing economic

trends and worldwide tourism

OTHER SKILLS: Computer: MSword, PowerPoint, Excel, Blackboard, Moodle...

Language: Bilingual English/Finnish. Studied

German, Spanish, Swedish, Italian and French

Internal: Interpersonal and analytical skills.

Goal and solution oriented

Cultural: Intensive cross-cultural communication

training. Extensive travel in EU and the US

EDUCATION: HAAGA-HELIA UNIVERSITY OF APPLIED SCIENCES

Helsinki, Finland

Teacher Education for University of Applied

Sciences

Jun 2009

Educational Pedagogy and Adult Learning

EASTERN MICHIGAN UNIVERSITY

Ypsilanti, MI

M.A. in International Trade and Business English

Dec

1995

17. Concentration in Cross-Cultural Communication, - Management

& -Marketing, and Trade Economics

KEAN UNIVERSITY OF NEW JERSEY

Union, NJ

B.S. in Management Science: International and

Ethnic Marketing Dec 1993

BROOKDALE COMMUNITY COLLEGE

Lincroft, NJ

A.A. in Humanities: Modern Languages

1993

A.A.S. in Fashion Merchandising

1991

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