Sales Marketing
Resume:
JAMES BRIT BYRNES
** ****** ***, *******, *** York 10920
E-mail: abn7mj@r.postjobfree.com
EXPERIENCE:
Pepsi Beverages Company, Somers, New York
Associate Marketing/Brand Development Manager -Contractor
1. Launch and integration of product innovations and specialty packaging
into marketing and distribution systems; create launch communications
and selling materials.
2. Development and communication of period pricing programs and sales
incentives, as well as specialized blitz programs.
3. Oversee national dedicated sales rep programs including strategy and
incentive programming.
4. Responsible for running IRI and in-house data sourcing on a periodic
basis for analysis and trend evaluation.
5. Develop merchandising standards and brand flow/shelf-set guidelines.
Network Brokerage of Westchester/ K. Jennings Group, White Plains, New York
2011- 2012
Marketing Director / Sales Coordinator - Contractor
6. Identified, developed, and evaluated marketing strategies and tracked
financial progress of all campaigns.
7. Set and managed budgets and reported and evaluated ROI.
8. Managed and coordinated sales representatives and outside vendors.
9. Responsible for digital content management on all of company's
websites and SEO efforts.
10. Extracted and analyzed lists and reports for evaluation of marketing
campaigns.
11. Managed all databases for direct mailings, email blasts, and SMS
marketing.
12. Created, designed, or wrote all marketing collateral and promotions.
Bogen Communications Inc., Ramsey, New Jersey
2000 - 2009
Marketing Coordinator/ Web Administrator
13. Created and implemented product marketing.
14. Managed web environment including design, creation, and lead
generation.
15. Designed, created, and edited brochures, spec sheets, manuals, case
studies, and press releases.
16. Planned and coordinated all e-mail marketing programs.
17. Responsible for all aspects of search engine optimization.
18. Coordinated with sales reps, training personnel, and distributors on
promotional and training events.
19. Maintained and edited customer databases and status reports using
Salesforce.com.
20. Planned, organized, and attended industry trade shows.
Professional Graphics Systems & Services, Inc., Elmsford, New York
1997 - 2000
Marketing Director
21. Created and implemented all marketing budgets, programs and strategies
for seven offices.
22. Coordinated and oversaw product launches.
23. Organized, attended, and supervised all trade shows, seminars,
and public relation events for all offices.
24. Oversaw all marketing co-op programs, resulting in the
reimbursement of 89% of all marketing dollars.
25. Updated and maintained company web site and all databases.
26. Designed direct mailers, catalogs, brochures, and periodical
advertising.
Novadigm, Inc., Mahwah, New Jersey
1995 - 1997
Telemarketing Supervisor
27. Trained employees on new software applications and features.
28. Managed Telemarketing Department and databases better utilizing both
assets for more successful sales calls.
29. Tracked and rated employee performance.
30. Created and audited new projects and policies involving pre-sales
calls and direct mailers.
Xerox Corporation, Blauvelt, New York
1989 - 1994
Assistant Trainer
31. Trained new employees and conducted on-going instruction for current
employees.
32. Created sales and promotional tools for sales representatives.
Supply Sales Representative
33. Maintained and developed a six million-dollar supply plan, achieving a
minimum of 110% of plan each year.
34. Participated on Sales Advisory Council that created national sales and
promotional campaigns.
EDUCATION:
Lubin Graduate School of Business, Pace University White Plains, NY
Core of MBA program completed in May 1984, degree not completed.
Pace University, Pleasantville, NY
Major: Management, B.B.A. awarded in May 1982.
Rockland Community College, Suffern, NY
Major: Business Administration, A.A.S. awarded in May 1980.
COMPUTER SKILLS & ADDITIONAL TRAINING:
. Proficient in Adobe Creative Suite (Photoshop, Illustrator,
Dreamweaver, Acrobat, and InDesign), Microsoft Office (Word, Excel,
Outlook, and PowerPoint), Final Cut Express, Quark, HTML, Mac OS 10.6,
Windows 7, IRI Nielsen, and salesforce.com.
. Knowledgeable of Microsoft Access, JavaScript, CSS, and Adobe Flash.
. Desktop Publishing Certificate awarded from St. Thomas Aquinas College
in 1997.
. Dreamweaver training completed at Rockland Computer Training Center
2007.
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