Sales Customer Service

Pat JAMES MASINO

** ****** **** *******, *** Jersey 732-***-****

pmasino @optimum.net

Sales-Sales

Management

Growth Strategies / Product Management & Development / Negotiations / B2B

Customer Satisfaction / Turnarounds / Sales Training / Account Management

Market Expansion

My teams and I developed and implemented strategies in B2B environments,

driving increased sales and profits. Winning and expanding key accounts,

identifying and seizing opportunities ahead of the competition and

developing highly productive sales teams are among my strengths.

Others say I am a solid leader, trainer and motivator. A good communicator

with excellent presentation skills, I am effective one-on-one as well as

addressing Boards of Directors and large groups.

Career History And Selected Accomplishments

Director of Sales, DNE Nutraceuticals 2012-present. Recruited to build,

organize and train sales force for startup company in the vitamin and

supplements field. Worked jointly with Purchasing and Operations

Departments.

> Structured sales and customer service departments. Hired and

trained departments, instituted CRM and tracking systems. Instituted

motivational goals including bonus and commission systems.

> Expanded sales production. During the first four months of

employment realized documented increases of a minimum of 20% every

month.

> Developed and organized a national trade show program. Spearheaded

initiatives resulting in company participation in major trade shows

throughout the country.

> Presented, hosted and sold international companies within the

Nutraceutical field. DNE Nutraceuticals serviced customers globally

including Belgium, Central America, China, Israel and more as well

as the United States.

Director of Sales and Operations, Watchung Spring Water, 2009 to 2011. A

$20M food and beverage organization. Promoted to implement and manage

outside and inside sales force, customer service, warehouse and route

deliveries. Oversaw purchasing and marketing. Negotiated contracts with

major customers including Nestle. Managed 40 staff.

> Turned around underperforming sales territory. Upon hire, immediately

recognized need to increase sales production and lower historical

high salaries. Redesigned sales strategy, hired salespeople and

created incentive and commission program. Instituted aggressive

training program and increased sales 24% while lowering department

overhead costs.

> Created new sales revenue stream. Previous employer experienced their

bottle water sales leveling off and needed immediate attention.

Created new sales strategy, targeting existing customers and

launching new program for distribution household and office goods.

Increased sales 15%.

> Developed telemarketing campaign, driving new sales. Sales were

steadily declining. Realigned sales team, initiating aggressive

telemarketing campaign. Lowered price point on existing product.

Offered more competitive leasing terms and added 42 new customers,

generating an additional $50K in sales.

Pat Masino Page

Two

> Increased customer satisfaction. Faced high turnover, low morale and

rapid decline in productivity with the route sales division, causing

low customer satisfaction. Created new commission plan, offering

incentive to salespeople to put forth more time and effort on each

account. Increased units from 175 to 260 per day per individual,

improving customer satisfaction.

Sales Manager, Watchung Spring Water, 2004 to 2009. Recruited to establish

and manage sales force for existing territory. Handled all key accounts and

trained new sales force, driving sales to unprecedented levels within 90

days.

Territory Sales Manager, Vitality Beverage and Foodservice 2000 to 2004. A

leading provider of beverage solutions to the foodservice industry

worldwide. Served as manufacturing representative in North and Central New

Jersey for coffee, juice and dispensing machines. Maintained relationships

with food distributors, ensuring increased sales.

> Introduced new product. Needed to develop strategy on introducing new

product launch for juice beverages. Created and instituted training

program for major food distributor. Worked closely with distributors

to ensure successful product launch. Increased premium product sales

20%.

Account Manager, Continental Bakeries, 1993 to 2000. Managed sales and

merchandising of Hostess Cake products B2B within North New Jersey

territory.

> Opened new territories. Continental Bakeries faced rapid sales

decline. Took over North New Jersey territory. Initiated aggressive

cold-call campaign and closed 27 new accounts. Quickly turned around

underperforming territory to become more profitable within one year.

Education / Personal

I earned a BA from Seton Hall University.

I have also taken numerous courses and seminars in Train the Trainer, Art

of Sales and Relationships from Dale Carnegie, Brian Tracy and John Gray

seminars.

I have received multiple Salesman of the Year awards from my previous

employers.

Additional: I enjoy baseball, football, and boating. I also play seven

musical instruments including piano, guitar, cello, banjo, saxophone,

upright bass and violin. I give to a number of charities including YMCA,

PBA and DYFS.

Contact this candidate