Manager Sales
Resume:
Fathia Frances Lutfi
******.*.*****@*****.***
**** **** ****** *****, *******, AL 35758
OBJECTIVE: Social media savvy professional with a sales and marketing management background and a proven record of team
building, process improvement and creativity. Recognized for turning around underperforming sales and for improving customer
satisfaction by bringing five plus years of sales achievements in various market segments.
EDUCATION
Bachelor of Arts in Communication December 2010
Public Relations Certificate
University of Cincinnati, Cincinnati, Ohio
Funded 50% of college expenses through employment
Proficient in Microsoft Office, Adobe, Photoshop, QuickBooks, Constant Contact, and Social Media Networks.
WORK EXPERIENCE
Historic Woodrow Hall, Birmingham, AL
Sales and Event Manager October 2011-December 2012
Responsible for coordinating all the logistics involved in making the event work to the client’s satisfaction
Served as liaison with the catering, entertainment, decorating and any other ancillary services required for event-related matters
Revitalized social media outlets and created/implemented social media marketing campaign
Proven track record of generating new business through strategic negotiation while cultivating new relationships with key decision
makers
Developed and managed accounts through effective cold calling and network initiative
Assisted with coordination of up to 200 events per year
Created and revised facility layouts for each event
Proposed new ideas to improve the event planning and implementation process
Marketing research to build brand awareness
Developed training manual in the areas of Event Management, Bar Management, Sales, Marketing/Advertising, and Customer
Service
Smart Circle International, LLC, Cincinnati, OH
Event Marketing and Promotions Manager March 2011-September 2011
Implemented marketing systems to promote various amounts of products throughout the direct marketing road show division and via
social media networks, such as Facebook and Twitter
Managed road show events including scheduling, set up, tear down, inventory, and staffing
Administered interviews to prospective team members and train new members
Built relationships with current clients, location managers, and prospective clients
American Lung Association, Cincinnati, OH
Special Events Assistant November 2010-September 2011
Planned, implemented, and assisted the Development Manager with all logistics related to the Fight for Air Climb and Fight For Air
Walk by proposing new ideas to expand the events
Revitalized the use of social media networks, such as Facebook and Twitter, to maintain correspondence with participants,
volunteers, and guest
Effectively oversaw event volunteers and event committees prior to the event and day of the event
Developed new contacts and fostered new relationships with trustees to secure new sponsorships and in-kind donations
Established a database and fostered relationships with over 50 different media outlets in the Cincinnati area
Produced media kits containing press releases, media advisories, and relevant information pertaining to the event that were sent to
the various media markets
Exceeded fundraising goal by $15,000
Scripps Howard Special Events Intern and Volunteer Coordinator January 2010-June 2010
Worked closely with the Development Manager on logistic areas of planning for the 2010 Cincinnati based mass-market events
including the Fight For Air Climb and Lung Walk
Developed social media networks marketing plan
Produced media kits, donation request letters, and volunteer database with over 100 contacts
Max and Erma’s Restaurant, Cincinnati, OH June 2007 -October 2010
Supervisor and Certified Trainer
Addressed guest concerns, requests, or issues to create memorable guest experiences
Ensured company’s goals were communicated, understood, and met by hourly associates
Worked with management to ensure that newly hired hourly associates received orientation training and had the necessary resources
to effectively perform their jobs
Oversaw 15-20 employees in both Front of House and Back of House
Performed basic closing accounting duties and inventory
ACTIVITIES
Alpha Kappa Alpha Sorority Incorporated
o Member, International Undergraduate Activities Committee, 2010-2012
o President, Omicron Chapter, 2010
o Treasurer, Omicron Chapter, 2009
Girls Scouts of Western Ohio, Troupe Leader of Arts and Drama, 2010
HONORS
McMicken Department of Communications, Outstanding Academic Performance, 2010
Alpha Kappa Alpha Sorority, Inc., Great Lakes Region, Outstanding Soror 2010
McMicken Department of Communications, Alice M. House Speech Contest, 3rd place winner, 2009
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