Integrated Communications Expert

Ashley S. Harmon, CPRW

**** ***** ***** ***** #***, Atlanta GA, 30339

Cell: 931-***-****; E-mail: *********@*******.***

www.linkedin.com/in/ashleysharmon

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INTEGRATED COMMUNICATIONS EXPERT

A communications professional experienced at providing dynamic and

energetic leadership, knowledge and mediation to a diverse group of

individuals. A keen attention to detail and an analytical mind, able to

find ways to increase efficiency and continually improve organizational

effectiveness. Adept at creating and maintaining a customer base through

innovative use of marketing tools and media. Experienced with Microsoft

Office Suite, Adobe Pagemaker, Photoshop, WordPress, LexisNexis, Cision

Media Data, Factiva, iContact, Salesforce, and Vocus. Expertise includes:

Media Relations Project Management

Personnel Training & Hiring Brand Communications

Newspaper Production Social Media Content/SEO Strategies

R sum /Technical Writing/Blogging German: verbal working proficiency

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EDUCATION

Bachelor of Arts Degree, Public Relations/Political Science University of

South Carolina, Columbia, SC, 2010 3.4 GPA

. Nominated for Who's Who Among Students in American Universities and

Colleges award, 2009

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CERTIFICATION

Certified Professional Resume Writer, 2012

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PROFESSIONAL EXPERIENCE

Bradley Morris, Inc - Parent company to MilitaryResumes.com &

CivilianJobNews

Manager March 2011 to Present

MilitaryResumes.com (MR), Kennesaw, GA

Orchestrate the day-to-day operations of MR by providing strategic

leadership and input regarding the operational direction of r sum writing

services. Interview and hire new writers: mentor and monitor performance

and development of 8 writers, 1 sales rep and 1 office manager. Diagnose

the unique r sum challenges and market custom r sum writing solutions to

potential clients while serving as a career coach. Research, prepare and

identify opportunities to increase brand recognition; advise management on

the best prospects. Author, edit and manage web content. QA 300+ r sum s

and cover letters to ensure quality of all written products. Attend 35+

career expos throughout the U.S to coordinate set up and event planning,

liaise with attending companies, and generate new sales leads. Manage

social media campaigns.

. Championed MR's largest sales year to date of $125K.

. Generated a one-of-a-kind electronic client tracker to monitor

production process in real time and eliminate inconsistencies with

r sum statuses.

. Increased members on the LinkedIn group 357% from 350 to 1600 by

actively posting relevant discussions.

Editor March 2011 to January 2012

CivilianJob (CJ) News, Kennesaw, GA

As the editor for a bimonthly newspaper, directed the overall quality for a

military-to-civilian transition resource publication distributed to 40K

readers globally. Managed 5+ contributing authors and a budget of $15K per

issue, maximizing monthly and annual projections. Supervised the duties of

graphic designer/art director. Liaised with CJ management and sales force

to identify key marketing and sales required assets. Responded to requests

for information from the media or designated appropriate spokesperson or

information source. Authored publisher's letter and edited articles for

space/tone/subject matter. Used AP Stylebook for copy editing and

proofreading.

. Redesigned the CJN nameplate to include cleaner use of font colors,

and incorporated camouflage to help readers identify the newspaper as

a military resource for transitioning members.

. Saved $2K in costs by absorbing the proofreading duties being

outsourced to another company.

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. Devised the first-ever CJN editorial calendar to assist sales

associates in marketing efforts to potential advertisers.

. Successfully prioritized multiple projects while working under strict

deadlines: saved the company $30K by working 2 full-time positions

simultaneously while traveling 40%.

. Spearheaded an original Standard Operating Procedures manual clearly

describing step-by-step processes.

Public Relations Intern March 2011 to March 2011

Weaver Stephens Group, Marietta, GA

Conducted media and business research and reporting for B2B clients.

Researched trade publications and maintained editorial calendars.

Proofread and edited news releases, bylined articles, and case studies.

Authored press release writing, made pitch calls, wrote speaker proposals,

and managed copywriting for the Web and marketing collateral.

Office Aid Intern June 2010 to August 2010

First Army, Fort Gillem, GA

Assembled information for use in recurring or special reports. Completed

clerical duties such as filing, typing, scanning, photocopying, answering

phones, and taking messages. Verified sensitive data by direct comparison

with original source material and made corrections as needed. Updated and

maintained mailing lists.

Credentialing Specialist May 2008 to September 2008

Jackson and Coker, Alpharetta, GA

Coordinated and implemented the credentialing process for clinical

privileges for doctors and nurses. Communicated with physicians and their

office staff, hospitals and other provider organizations to provide primary

source verification. Maintained relationships with delegates and office

personnel to provide and/or obtain documentation pertinent to timely and

accurate completion of the delegated credentialing process. Verified that

documentation of all credentialing providers is accurate and up to date.

Ensured provider files are securely controlled and managed in an accessible

and organized manner.

Inter Public Group - Parent company to Fitzco and Weber May 2008 to July

2008

Public Relations Intern

Weber Shandwick Worldwide/Fitzgerald and Company, Buckhead, GA

Developed effective writing and oral communication skills in order to

prepare for media relations projects. Prepared media contact lists for the

Atlanta Journal Constitution. Conducted research and media relations for

the Coca-Cola Company, Cryovac, BJ's Wholesale, Sealed Air, Porter Cable,

Quikrete, and Cherries. Researched and briefed for Groupe SEB.

. Assisted media campaign for Jane Fonda's G-Capp Georgia Campaign for

Adolescent Pregnancy Prevention charity auction "It's About Time."

. Wrote 1,000 word byline submitted to Pizza Magazine Quarterly

magazine.

. Created New Client Engagement Tracker.

Credentialing Specialist (security clearance required) August 2006 to

August 2007

Serco, Morrow, GA

Verified the authenticity, accuracy, and status of appropriate clinical

credentialing documents for 4K Army medical practitioners. Entered data

into automated systems, ensuring data in systems was current, complete, and

accurate. Analyzed information found in the provider files and in

automated systems for discrepancies and inconsistencies. Applied accepted

principles, methods, and guidelines to ensure compliance with the

verification and database input of credentialing information. Prioritized

the workload while performing multiple tasks simultaneously. Responded to

time-sensitive requests, and adapted to changing workload requirements.

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AFFILIATIONS

Professional Association of R sum Writers and Career Coaches, 2012

Registrar for Atlanta Clan Na nGael, a registered 501(c), 2012

Communications Director for Atlanta Kookaburras, a registered 501(c), 2010

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