Bethelena Speed
Lawrenceville, GA 30044
(H) 770-***-**** / (C) 404-***-**** / abn41b@r.postjobfree.com
EDUCATION
GEORGIA STATE UNIVERSITY, J. Mack Robinson College of Business Atlanta, GA
M.S., Marketing; Certificate in Brand Management December 2011
• Cohort Representative & Team Project Manager
UNIVERSITY OF PHOENIX Atlanta, GA
M.B.A., Human Resource Management October 2008
• Student Leadership Association
UNIVERSITY OF SOUTH CAROLINA Columbia, SC
B.S. Management and Office Administration July 1989
MARKETING STRENGTHS
• Provide market strategies according to relevant market specificities – researched and analyzed closely existing
and new market strategies.
• Identified, evaluated and developed effective marketing strategies based on objectives, market specifics and
characteristics, as well as cost and markup factors.
• Responsible for formulation, direction and coordination of marketing activities and polices designed to promote
company services, in coordination with relevant advertising and promotion managers.
• Successfully aligned company objectives with customer satisfaction.
• Coordinated evaluation of different financial aspects such as: expenditures and projection of profit or loss budget
return on investment, etc.
• Familiar with product knowledge on commercial cordless/corded products, Power Tool Accessories, and Hand
Tools
• Ability to manage all communication and information on products.
• Ability to coordinating with outside sales, service, field marketing and inside marketing teams in order to plan for
a specific market.
• Cable of managing internal and external resources to drive sales.
• Available to participate in regional and national blitzes.
• Ability to provide hands on demonstrations in a commercial and industrial setting.
• Ability to develop strategic plan for market to deliver results.
• Cable of maximizing budgets to drive top line sales.
• Self-starter, goal-oriented, high-energy individual
• Strong communication skills
• Motivated by sales and possess drive to achieve sales goals
• Ensure employee/ employer branding and messaging is clear and consistent across all mediums Social Media,
Web Based, and Print.
• Collaborate and serve as a liaison with the Marketing and Regional Human Resources Departments to identify
and capitalize upon opportunities to maintain brand consistency across Field Operations and Store Support Center.
• Research, standardize, and communicate best practices for internal and external employee/ employer branding
programs.
• Create an annual marketing and communication plan
• Establish and maintain relationships between various marketing/event vendors.
• Act as an ambassador by communicating with all internal and external business partners and managing program
logistics to execute marketing efforts effectively.
• Coordinate logistics for branding efforts, including maintaining uniform inventory and supports the company’s
strategic objectives.
• Serves as an internal consultant to carry out ad hoc needs or provide project support to cross-functional initiatives
as needed.
KEY SKILLS, CORE COMPETENCIES AND STRENGTHS
• A team player, working in effective coordination with other members and company clients.
• Proficiency with Microsoft Office, PowerPoint, Excel, and Word.
• Shows the ability to manage multiple conflicting priorities without loss of composure.
• Time Management: Balances conflicting priorities in order to manage workflow, ensure the completion of
essential projects, and meet critical deadlines.
• Demonstrates the ability to foresee problems and prevent them by taking action.
• Utilizes analytical skills and a broad understanding of the business to effectively interpret needs.
• Speaks with confidence using clear, concise sentences and is easily understood.
• Produces well thought out, professional correspondence free of grammatical and spelling errors.
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PROFESSIONAL EXPERIENCE
FLEMING AND HALL Atlanta, GA
Claims Administrator Sept 2011-Sept 2012
• Well versed in identifying and researching key legal issues and managing and directing outside counsel.
• Knowledgeable in identifying potential coverage issues and in the interpretation and analysis of policy
language.
• Participate in mediations, court ordered settlement conferences and the monitoring and internal reporting
of trials.
• Developed concepts that tested to rule out fraud within the top 15% of over 100 claims for risk
management.
• Led cross functional team in the development of a long term innovation strategy for Claim Closures
• Evaluate commercial general liability claims for the determination of coverage and assessment of liability
and evaluation of damages.
GLOBAL EMPLYMNT SRVCS -ASSURANT SOLUTIONS Atlanta, GA
Claims Examiner Jan 2011-June 2011
• Utilize technical skills and works directly with service providers in support extended warranty business.
• Ensure insurance company provides cost effective, quality repair and replacement services under extended
protection plans.
• Use analytical skills to validate the accuracy of claims submitted by service repair business.
• Train and mentor claims support.
ASSURANCE AMERICA INSURANCE COMPANY Atlanta, GA
Aiken, SC
Sr. Claims Specialist Mar 2008-Oct 2011
• Assigned claims; review coverage; grant authority on liability/bodily injury evaluations.
• Adjudicated auto claims and bodily injury claims – (represented and non-represented)
• Handled subrogation claims and had an 80-90% recovery rate.
• Increased process improvement by 25% for claims division.
• Conducted extensive complex and non-complex coverage issues.
PROGRESSIVE INSURANCE COMPANY Atlanta, GA
Aiken, SC
Sr. Claims Specialist Sept 1999-Mar 2008
• Handles represented and non-represented personal and commercial auto & bodily injury.
• Read and analyzed initial claim report documents, transferred files, determined coverage; liability; and
settled claims within scope of authority.
• Won 90% of arbitration cases and rretrieved 90% of subrogation recovery.
• Wrote estimates in the field and negotiated repair settlements with body shops.
ADDITIONAL DATA
• American Marketing Association (AMA)
Beth Speed Resume – Page 2 of 2