A ndrea Mosmann, Ph.D.
Redondo Beach, CA 90278
E-mail: abn3wd@r.postjobfree.com
CAREER EXPER I E NCE
P rofessional Expertise : Experienced professional whose career is centered in cognitive
psychology as it relates to human attitudes and behavior. Key competencies include survey
design, focus group moderation, creative research strategies, ethnographic studies, presentation
s kills, team leadership, succinct wri t ten skills, and client interactions.
T ARGETED I NS IG H TS
Owner, Senior Strategist (July 1-P resent)
Founder of this communications company devoted to analyzing the attitudes and behaviors of
d ifficult to reach audiences, supplying government clients with actionable communications insights.
Preparing and submitting proposals and contracts. Fostering client relationships.
Predicting likely attitudes and behaviors based upon the situational, psychographic,
and contextual factors of an audience.
Preparing deliverables that propose communications strategies designed to effect
behavior change.
P HASEONE COM M U N ICAT IO NS
Senior Analytic Specialist (October 2008- May 31, 2012)
Manager of multiple teams researching international cultures to provide resonant, culturally relevant themes for
the government client’s communications. I gave input to the client’s creative team to enable them to generate
communications.
Creating project plans outlining project scope and deliverables.
Leading multiple teams in researching and analyzing a client’s clientele.
Predicting likely behavior based upon a communication’s content.
Briefing the client daily on the atti tudes and behaviors of their consumers.
Conducting ID Is with subject matter experts.
Conducting research using Factivia, ProQuest, Nexus, etc.
Presenting writ ten and verbal findings to clients.
P E LEGR I N GREY RESEARC H/Glendale, California
Senior Research D i rector (Janua ry 2006 – October 2008)
Senior research director at this marketing research fi rm specializing in client-centric research
design. Clients included providers of office products, pet products, food, automobiles, websites,
and education.
Writing bids and proposals for research projects.
Designing research instruments for quantitative and qualitative (ID Is, focus groups,)
p rojects.
Developing questionnaires for quanti tative research projects and discussion guides for
qualitative research projects.
Moderating qualitative research projects: ID Is and focus groups.
Writing reports and presenting results and recommendations to clients.
Fostering new client relationships
ISOSCELES CONSULT I NG/Pasadena, California
O wner, T r ial Consultant (2001 – 2006)
V I NSON & D I M I T R I US (formerly D imit r ius & Associates)/LA, California
T r ial Consultant (1998 – 2001)
T rial analysis, research and strategy development. I placed great emphasis on effective
communication to maximize juror comprehension.
Facilitating focus groups, analyzing data, and presenting findings.
Conducting ju ry selection and witness preparation sessions;
Conducting post-t rial interviews with t r ial jurors.
Teaching Continuing Legal Education seminars
U N I VERSI TY OF M I C H IGAN (Ann Arbor, M ichigan)
P roject M anager/P r inciple I nvestigator (1993-1998)
Responsible for designing and implementing lab experiments and research projects.
Designing questionnaires and interviewing techniques.
Training and supervising teams of research assistants.
Writing and presenting reports for academic audiences.
I B M SANTA T H ER ESA LAB (San Jose, California)
H uman Factors Engineer (1995-1996)
D esigning in terfaces, running customer requirements sessions, and testing usability. Evaluating
customers’ software needs and goals and testing usability of software.
Evaluating usability of existing software products.
Creating questionnaires and interviewing users regarding requirements and
usabili ty.
Writing reports and presenting findings to managers and programmers.
U N I VERSI TY OF M I C H IGAN (Ann Arbor, M I )
Graduate Student I nst ructor (Cognitive Psychology) (1994-1997)
U N I VERSI TY OF CAL I FOR N I A, BERKELEY (Berkeley, CA)
Research Assistant and Tutor ( 1991-1992)
ED UCAT ION
U N I VERSI TY OF M I C H IGAN
Ph.D., Cognitive Psychology, 1998, D issertation: Nothing But the Truth: Mock Jurors’ Use of
S tricken Information in Decision Making
M A, Cognitive Psychology, 1995, T hesis: Accurate L ie Detection: A Matter of Timing
U N I VERSI TY OF GLASGOW, SCOT LAN D (1990-1991)
U N I VERSI TY OF CAL I FOR N I A, BERKELEY
BA, M agna cum l aude, Cognitive Science, 1992, Honors thesis: A n Experimental Study of
Explanatory Coherence and Belief Revision
Honors: Howison Academic Merit Scholarship, 4 semesters