Sales Marketing

Thomas J. Ruden, MBA, CFP®, AIF®

**** ***** **** *****, ** Box 36 Grayling, MI 49738 989-***-****

***.*****@*****.***

TECHNICAL WRITER

SUMMARY

More than 15 years of successful technical writing, marketing, and product development experience.

Championed numerous business development initiatives – most involved creating new sales

opportunities for magnesium applications by converting products from alternate materials and designs.

I have created, presented, and successfully implemented numerous business cases demonstrating the

benefits of designing products and systems for lower cost and greater efficiency.

E XPERTISE

I have authored more than 100 technical papers and trade magazine articles, and offer significant

experience within the following areas;

• Business Case / Plan Development • Marketing

Advertising (Print)

• Business Processes – Design + Procedures

Business Case + Plan Development

• Education – Sales, Training Presentations

Diagrams, Schematics / Datasheets

Adult Learner – to – Advanced

Market Research / Planning

Business / Financial / Investments

Press Releases

Engineering / Technical

Sales Brochures / Letters / Literature

• Research – Reports / Instruction

Website Development

• Technical Articles and Papers

S OFTWARE

• Adobe Products: • MS Office Products: • Azure RP

Acrobat Pro Excel • SmartDraw

Captivate PowerPoint • Snagit

FrameMaker Project • WordPress

Illustrator Visio

RoboHelp Word

E DUCATION

Certified Financial PlannerTM (CFP®)

M.B.A. – International Business

University of Detroit CFP Board of Standards, Inc. #145099

Accredited Investment FiduciaryTM (AIF®)

B.Sc. – Mechanical Engineering

Lawrence Technological University fi360, Inc. – Bridgeville, PA

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E XPERIENCE

Financial Planner / Tomlyn Advisors, LLC – Grayling, MI October 2011 – Present

Founder of a Fee-Only, Investment Advisory and Wealth Management firm.

• Authored and published 22 articles in local newspapers and monthly newsletters on Senior

Financial Planning and Elder Care topics.

• Developed and presented 12 Adult Learner seminars at a local college on key financial planning and

investing topics. Established an interactive curriculum and content for all seminars. Students

ranged from high school age to retirees.

• Delivered the first-ever Investment Policy Statement for a local Community College Foundation.

Wealth Coach / MKD Wealth Coaches – Auburn Hills, MI July 2011 – October 2011

Recruited by a $240 million investment advisory firm to manage a new business unit to serve the

middle-class market. The business unit was designed to manage $115 million of investment assets for

150 households.

• Developed the firms’ first-ever Privacy Policy and marketing literature for retirement plan options.

• Generated a multi-page questionnaire to capture client data for financial planning purposes.

• Developed the presentation; “How Foundations and Investment Managers Can Work Together.”

• Completed / presented results of comparing benefits of five financial planning software packages.

Financial Advisor / Edward D. Jones, LLP – Houghton Lake, MI June 2009 – July 2011

Commission-Based, full service brokerage firm registered with FINRA. Recruited to head up the

Houghton Lake office having $11.1 million of investment assets for 135 accounts.

• Increased investment assets from $11.1 to $15.2 million within two years.

• Added more than 120 accounts within two years – from 135 to 255.

• Orchestrated more than 20 seminars designed for individual investors and business owners.

Director, Global Business Development / Quay Magnesium, Ltd. – Sydney Australia

March 2006 – February 2008

Successfully completed a two year contract – responsible for all sales, marketing and the distribution

network for a $60 million startup magnesium alloy plant. With the plant based in Nanjing, China the

firm sold magnesium alloys to the global magnesium diecasting market throughout Asia, Europe and

North America. Lead and managed an international team of 12 individuals – located in Australia, China,

Germany, Israel, Japan, Netherlands, and the United Kingdom.

• Created Brochures and multiple marketing pieces and websites (Mandarin and English).

• Wrote job descriptions (English) for Chinese personnel and designed numerous business forms.

• Developed contracts, forms and language to be in compliance with international sales laws.

• Designed ingot products and packaging schemes for shipments to clients in various countries.

• Solicited more than $10 million from sophisticated investors and hedge fund managers.

Market Development Manager / Lunt Manufacturing Co., Inc. – Schaumburg, IL

January 2003 – February 2006

Created sales opportunities via marketing efforts and product development of magnesium applications

for an industry-leading, $130 million diecasting company. Increase sales by more than $16 million by

developing magnesium applications for automotive, electronic, power-tool and sporting goods markets.

• Created magnesium alloy and competitive material datasheets, and design guidelines.

• Developed case studies (literature and website) showcasing the firms’ products to customers.

• Spearheaded the first-ever expert panel meeting of “Magnesium Subject Matter Experts” at the

annual SAE International Exposition. Experts from Australia, Canada, China, Germany and USA.

• Trained customers, sales engineers and manufacturer representatives about the benefits,

capabilities and properties of magnesium alloys.

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