Robert

Pipkin

T echnical and marketing communications management professional with

** ***** ** **********

Technical communicator since 1997. Marketing communicator since 2007.

Worked for tiny startups and large corporations. Senior member of the Society

for Technical Communication (STC). Very experienced with user documentation

and web content. Most recently managed a group of six technical writers and

Specialty

web developers as part of a larger marketing communications team.

Disciplines

Technical communications, marketing communications, team management,

social media, translation and localization project management, app

Specialty

development management.

Deliverables

Data sheets, manufacturing notes, product selection guides, brochures, web

Significant

content, media alerts, email blasts, press releases, product video content.

Localization of RFMD.com to Simplified Chinese

Projects and

Accomplishments

O ctober 2011 to December 2012

Lead effort to research localization needs, identify a vendor, establish contract,

RFMD Product Selection Guides

and implement final deliverables.

M ay 2009 to Present

Coordinated data collection, supervised content development, contributed to

Marcom Ownership and Maintenance of RFMD.com

design decisions for multiple product selection guides.

M ay 2009 to Present

RFMD.com is the official web site for RFMD, a major manufacturer of

semiconductor components. Achievements include supervision of 2 major site

redesigns, product comparison grids, product detail pages, marketing content

RFMD Social Media

landing pages, search enhancements, user experience upgrades, and more.

M ay 2009 to Present

Researched and coordinated multiple social media channels for RFMD,

including Google+, twitter, Facebook, LinkedIn, and YouTube. Wrote and

published posts for each channel. Executed implementation of AddThis feature

of RFMD.com.

Robert Pipkin abn03c@r.postjobfree.com 2011 La Vista Drive, High Point, NC 27265 336-***-****

LinkedIn Profile: http://www.linkedin.com/pub/robert-pipkin/1/3a1/b8a/

Experience

Manager, Technical Communications Services at RFMD

A pril 2010 -January 2013 (2 years 10 months)

Managed a team of technical writers, documentation specialists, multimedia

specialists, and web developers in support of the Communications team at

RFMD. This team produced data sheets, manufacturing notes, email blasts,

web sites, media alerts, press releases, mobile apps, catalogs, brochures, ads,

graphics, and more. Major projects included growing the team from 2 to 6

members, localization of RFMD.com to Simplified Chinese, implementation of 2

major CMS systems, coordination of development of virtual selection guides,

coordination of all social media, implementation of productivity tracking tools,

and many more.

Responsibilities included team coaching and discipline, writing and conducting

performance reviews, writing job descriptions, interviewing and hiring

candidates, creating budgets, serving as Marcom's technical liaison with all

other functional departments within the company, proofing and editing

content from all Marcom team members, gatekeeping and safeguarding

Senior Technical Writer at RFMD

RFMD's public technical marketing collateral.

A pril 2007 -May 2010 (3 years 2 months)

Data sheets, application notes, white papers, and other manufacturing-related

deliverables. Lead team in dealing with procedure, style, and logistic issues.

Served as acting Manager for the department for the latter two years with this

Lead Technical Writer at LiveCargo

title.

M ay 2006 -March 2007 (11 months)

Wrote and lead development of customer-focused Help systems and related

documentation deliverables for small startup specializing in remote online

Technical Writing Contractor at Tek Systems

storage software.

2 004 -2006 (2 years)

Senior Technical Writer at BCE Emergis

SOX and operations-related documentation for Polo Ralph Lauren.

2 001 -2004 (3 years)

Developed Help systems for application service provider of B2B billing systems.

Lead team in dealing with procedure, style, and logistic issues.

Robert Pipkin abn03c@r.postjobfree.com 2011 La Vista Drive, High Point, NC 27265 336-***-****

LinkedIn Profile: http://www.linkedin.com/pub/robert-pipkin/1/3a1/b8a/

Technical Writer, Webmaster at Noregon Systems

1 999 -2001 (2 years)

Maintained internal and external web sites. Developed Help systems and

Technical Writer at Vanguard Cellular

technical content such as user guides and reference materials.

1 997 -1999 (2 years)

Developed technical content for in-house billing system, including user guides,

admin guides, operations guides, web resources, report references, table

references, and more. Helped convert content from print-only to print and

Volunteer

web.

Newsletter Editor at Southwest Elementary School PTA, High Point

Experience A ugust 2010 -Present (2 years 6 months)

Edited PTA newsletter for Southwest Elementary School in North High Point,

NC. Duties: Collected information for articles, designed and executed layout,

edited, proofread, wrote, made all editorial decisions, created PDF file,

Vice-President of Communications at Southwest Elementary

delivered to printer, and distributed final print jobs.

School PTA, High Point

A ugust 2012 -Present (6 months)

Assists and advises Southwest Elementary (SWE) PTA with communications

concerns. Created and maintains SWE Facebook page. Posts on behalf of SWE

PTA. Worked with Principal and external resource to create new school logo in

use throughout the school and on school materials. Currently working with

Education

Principal on marketing campaign to help SWE compete with private schools.

Skills & Expertise

BA, Humanities/Liberal Studies. UNC Greensboro, 2006.

Technical Communication Team Management Content Strategy

Marketing Communications Online Marketing User Experience

Product Marketing Email Marketing Editing

Social Media Web Project Management Project Management

Web Content Management Visio Mobile Devices

SEO Manuals Copywriting

Online Help Technical Documentation Software Development

Web Content White Papers Social Media Marketing

HTML Software Documentation Product Management

FrameMaker Content Management Usability Testing

Google Analytics Corporate Communications SharePoint

Robert Pipkin abn03c@r.postjobfree.com 2011 La Vista Drive, High Point, NC 27265 336-***-****

LinkedIn Profile: http://www.linkedin.com/pub/robert-pipkin/1/3a1/b8a/

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