Marketing Manager
Resume:
Jeannette O'Malley Floto
Brooklyn, New York, 11201
*********.*****@*****.***
PROFESSIONAL SUMMARY
Dynamic, marketing professional with over eleven years in consumer
marketing. Creative brand champion with success in developing unique
positionings to achieve strong brand equity. Strong passion for new product
development with extensive experience in opportunity identification,
concept development, and campaign launches. Experience in both Client and
Agency settings.
AREAS OF EXPERTISE
. Agency, vendor and cross-functional team partnerships
. Brand/ Product marketing
. Direct marketing
. Media planning
. Competitive analysis
. Consumer Positioning
. Multi-million dollar budgets
. National Advertising
. Strategic marketing plan
. Management of direct reports
. International management
.
PROFESSIONAL EXPERIENCE
Avon Products, Inc., Senior Manager/ Manager Global Advertising,
Creative Services August 2006-June 2009
Led advertising strategy development with global marketing and
Agency for all Avon skincare brands (including Anew and
Solutions), including establishing clear and distinct
positioning for each brand, prioritizing marketing messages and
consumer target segments; constructing creative briefs.
. Key point person and liaison for Regional Advertising in
European and Asian markets. Responsibilities included managing
relationships with key internal clients/marketing managers,
U.S./Regional offices and outside Agencies.
. Managed and supervised all advertising creative development,
production and budgeting; ensuring the highest level of quality
to elevate the Avon brand image with strong beauty credentials.
Supervised and managed creative development process and production
for global brochure.
Improved timeliness on all projects, resulting in greater
synergies of projects across all consumer points of contact,
while maintaining allocated budgets and seeking ongoing cost
savings.
Identified integration opportunities and leveraged efficiencies
across all media (print, broadcast, and collateral.)
BBDO, Account Director/ Supervisor, Gillette Female Blades and
Razors Dec. 2003 - June 2006
* Led strategic brand advertising strategy creative development on
entire brand portfolio resulting in several "ideal" scoring
creative.
* Project lead on all initiatives, with involvement entailing
strategic development, product concept work, integrated
strategic plans, marketing recommendations and brand
opportunities
* Supervised global rollout of holistic advertising campaigns
* Monitored brand tracking, consumer segmentation, and usage
studies to develop strategic direction including targeting,
messaging and consumer segmentation.
* Supervised and managed all budgets including production, research, talent
usage and non-billable
* Part of a core team enlisted to define brand equity and identify brand
extendibility through extensive category research.
* Developed strategic partnerships and opportunities for expanding user
base
Jeannette Floto
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Gotham Inc., Account Supervisor, Maybelline
June 2003 - Dec. 2003
* Supervised creative development and production for all television and
print for face and color promotion segments
* Developed strategic platforms and target recommendations for new products
within the portfolio
* Supervised/ managed requests for global advertising needs.
* Developed integrated strategic advertising plans, marketing
recommendations and brand opportunities for clients
* Prepared and supervised qualitative groups for creative and concept work
for new product development.
* Led creative development and production for in-store displays.
Saatchi and Saatchi, Acct Supervisor/ Executive
Procter and Gamble-Head and Shoulders, Physique
June 2000 - June 2003
* Led creative development and production for in-store displays.
* Managed creative advertising process from strategy development thru
production on $200M brand.
* Project lead on all advertising initiatives, with involvement entailing
strategic development, product concept work and packaging
* Worked with media teams to develop non-traditional ways of reaching
consumers, including word-of-mouth, sampling and partnership efforts
* Planned, developed and executed qualitative groups for target
understanding, creative, concept work and new initiatives.
Young & Rubicam NY, Account Executive / Asst Acct Exec/ Acct
Coordinator
Sears, Roebuck & Co., AT&T, Pepperidge Farm
July 1998 - June 2000
* Led creative development and production for in-store displays.
* Researched, created and delivered a weekly competitive reports analyzing
industry trends, competitive advertising and marketing strategies to the
Client.
* Managed and supervise budget and billing in excess of $30MM.
* Part of a Y&R Inc. award-winning, appointed taskforce focused on solving
internal technological problems and improving efficiency.
EDUCATION
* Boston College, Chestnut Hill, Massachusetts
Bachelor of Arts, Dual Major in Communications & Political Science,
May 1998
* The American University, Washington, DC, Spring, 1997
Washington Semester Program, Communications / Journalism Unit, Dean's
List First Honors
ADVERTISING INTERNSHIPS
* Mullen, Wenham, MA, September, December 1997
* Clarke Goward Advertising, Boston, MA, Summer 1997
* Gearon Hoffman Advertising, Boston, MA, Summer 1996
ACTIVITIES
New York City Marathon, 1999, 2000, 2002, 2004
* Marine Corps Marathon, 2008
Skiing, Golf, Surfing, Tennis, Cycling, Hiking
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