Irene Rojas
*** ** *** ***. *** **** ( Fort Lauderdale, FL 33301 305-***-**** (c)
( ***********@*****.***
Marketing, Sales & Account Manager
Project Management / Business Development / Event Planning
Highly motivated, creative professional with experience managing a wide
variety of both small and large budget marketing projects and coordinating
program activities to drive product and company visibility. Possess
excellent client relationship development skills and proven ability to
create systems from the ground-up. Capacity for managing multiple
simultaneous projects and activities, organizing time, and priorities.
Compassionate and committed to social change and someone who is capable of
thriving in a fast-paced environment.
Core competencies include:
Territory Management Client Relationship Management
Product & Brand Awareness Program & Strategy Development
Customer acquisition & Market Problem Analysis & Resolution
Penetration
Education & Credentials
Masters of Business Administration (2010) - Florida International
University, Miami, FL
(Balance full-time employment and graduate studies)
3.505 Current Cumulative G.P.A
Bachelor of Business Administration (2005) - Florida International
University, Miami, FL
Double Major in Management and Marketing; 3.682 Cumulative G.P.A.; Cum
Laude
President's Education Award; Provost's Honor Roll; President's Honor Roll;
Dean's List
Excellence Award (2006) - USAID Farmer-to-Farmer Program Project
Delta Epsilon Iota Academic Honor Society Member - Gamma Delta Chapter
Professional Experience
CLIENT RELATIONS AND SALES DEPARTMENT, TEAM LEADER, 06/09 - PRESENT
SYNERGYLABS, FORT LAUDERDALE, FL
Participate in planning and execution of special events. Lead and ensure
implementation of strategic process, tools and research- oversee market
performance through knowledge sharing and specials. Design, implement and
analyze cost-effective customer, product and segmentation research studies
to address information needs. Develop and implement customer relations
activities to support selling and marketing efforts in an integrated
manner. Implement launch plan of new products and promotions. Create value
by performing ongoing market analysis and assessment of competitors and
market intelligence. Manage all administrative procedures and routines
while supervising department's team. Coordinate logistics for ordering,
processing and shipping to ensure top-notch client service.
Selected accomplishments:
. Coordinated strategic plans that reduced shipping costs by $75,000 in
less than one year.
. Developed new systems to identify key sources for claims resulting in
better control, expense reductions, and higher customer satisfaction
(claims have been reduced by 40%).
. Reduced technical support issues and costs related to previously
outsourced services by $25,000.
. Established mandatory green-friendly procedures that account for 50%
cost reduction in office supplies.
. Developed a manufacturing database and portal for dynamic production
tracking to provide essential performance data such as Percentage Goal
Completion, Parts per Minute, and Parts per Minute per Worker
BUSINESS DEVELOPMENT & DESIGN SPECIALIST, 04/08 - 06/09
VALLEY FORGE FABRICS, POMPANO BEACH, FL
Developed new business while managing territory and selling activities.
Organized new and ongoing projects, kept detailed proposal schedules, and
followed specific sales guidelines for the annual sales period. Ultimately
accountable for successful implementation of account strategy activities to
clients from all over the United States and Latin America. Provided
decision criteria and expertise for the selection of the fabrics' design
and construction.
Selected accomplishments:
. Implemented growth initiatives resulting in three major projects, each
estimated at $1.5 million in gross profit.
. Exceeded profit margins objectives (average at 40% when industry's is
30%).
ACCOUNT MANAGER, 04/07- 04/08
OFFER HIVE AFFILIATE NETWORK, OAKLAND PARK, FL
Prepared proposals while managing a wide array of customer support issues
for all accounts. Negotiated margins, schedules, and prices. Managed and
executed over 250 online display advertising programs. Drafted and reviewed
contracts with vendors and distributors to determine legal and financial
terms and reviewed media plan expectations. Provided top-performing
interactive marketing solutions that resulted in 300% customer base growth.
LOGISTICIAN/MARKETING ANALYST, 05/05-03/07
MSC MULTISALES CORPORATION, HAMMOCKS, FL
Coordinated and implemented program activities, subcontractor's efforts,
production, and field personnel to ensure meeting of contractual
commitments. Determined logistic support sequences and compiled data on
standardization and interchangeability of parts to expedite activities.
Volunteer EXPERIENCE
EVENTS & MARKETING COORDINATOR, MIAMI FASHION ASSOCIATION, MIAMI, FL 2006-
2008
Planned and coordinated networking events, secured sponsors, and managed
budgets and data compilation. Worked together with the public relations
team to ensure full attendance and press coverage at all events. Recruited,
trained, and delegated assigned tasks to event volunteers. Maintained and
distributed listings of upcoming events within the Miami Metro area through
online blasts, and calendar of events.
WEBSITE DEVELOPER AND EVENT PHOTOGRAPHER, TEAM RESPECT, MIAMI 2006-2007
Team Respect/FIU Football Day of Service, 2006
MySpace Website, 2007
Created and maintained web presence and assisted in promotion of
organizational core values.
VOLUNTEER, NI OS DEL ORFANATO DE NAGUANAGUA, VENEZUELA 1999-2000
Volunteered with activities at the orphanage every Friday after school for
one year during senior year.
Additional Information
Technical Skills
Expertise in Windows 2000, XP, and 7; Microsoft Office 2003 and 2007,
Internet Explorer, DirectTrack, Peachtree, Mysis and E-marketing strategies
Certifications
Cardiopulmonary Resuscitation (CPR), Automated External Defibrillator
(AED), and First Aid
Languages
Bilingual in English and Spanish