Marketing Sales
Resume:
Jason Kapler ************@*****.***
*** *. **** ****** #** New York, NY 10019
Bio
Marketing enthusiast with track record of leadership, skilled
communication, creative thinking, and strategic planning, capitalizing on
both new and existing market opportunities to achieve business objectives.
Specialties
Marketing Strategy, Demand Generation Strategy and Execution, Search Engine
Marketing (PPC & SEO), Public Relations, Website and Email Copy Writing,
Eloqua, Salesforce.com, Website Analytics, & HTML
Skills
. Experience initiating direct marketing programs and leading cross-
functional teams to meet departmental and organizational sales, profit
and ROI goals.
. Consensus builder, skilled negotiator and communicator with ability to
develop and maintain excellent relationships and relates well to a
wide variety of people.
. Capable of collecting and analyzing market intelligence to drive
strategic direction.
. Able to make rapid assessments and revise tactics to ensure goal
achievement.
. Focused and experienced planner and deliberate problem-solver with
ability to coordinate and manage complex objectives.
. Skilled at recruiting, training, and leading individuals to maximize
individual performance and develop strong team dynamics.
. Enjoy fast-paced, deadline-driven environments that require well-
developed conceptual planning, budgeting, organizational, and
execution skills.
. Able to identify potential markets, create strategic marketing
campaigns and deploy effective tactics that build revenue and drive
bottom line performance.
Experience
Senior Marketing Programs Manager
Convio, Inc - Austin, TX March 2009 - Current
Responsible for managing marketing programs targeting enterprise class
nonprofit
organizations. Programs focused on acquisition and up-selling.
. Execute demand generation programs integrated with Convio digital
strategies, distributed across broad interactive mediums.
. Plan, develop, execute and measure all marketing initiatives for
enterprise segment.
. Work with Sales and Product Marketing teammates to develop strategies
and tactics to optimize marketing performance and increase revenue
growth.
. Incorporate social media platforms and techniques to enhance and
improve marketing program performance.
Marketing Programs Manager
Asure Software, iEmployee - Austin, TX March 2008 -March 2009
Responsible for driving demand generation activities via
development and implementation of targeted marketing programs aimed at
customer acquisition, retention and upselling.
. Planed and executed demand generation programs integrated with
iEmployee's sales process, including email campaigns, search engine
marketing, webinars, trade show logistics, direct mail and print
advertising campaigns.
. Drove the lead generation activities through all stages of the sales
life cycle (planning, development, execution and measurement).
. Developed ROI metrics based on captured lead data to generate and
monitor feedback, and adjust marketing programs strategies and tactics
accordingly.
Manager of Marketing Operations
Affiniscape - Austin, TX January 2006 - March 2008
Core responsibilities included Marketing Campaign Development; Managing
Marketing Programs; Search Engine Marketing and Online Direct E-Mail
Marketing
. Managed email campaigns for over 100 clients that delivered
information and marketed services to more than 500,000 people
. Generated regular reports on marketing program performance, ROI and
website analytics
. Supervised the production of multiple monthly webinars and conference
calls (responsible for marketing online events, content creation, and
coordinating with panelists)
. Managed paid search campaigns and monitored SEO programs aimed to
improve company's position on Search Engine Result Pages
. Oversaw various print advertising campaigns for over 100 clients
. Cultivated speaking engagements for senior executive team and
solicited industry awards & recognition for company activities &
milestones
. Managed marketing department which included 3 marketing associates and
1 graphic designer
Senior Assistant Golf Professional
Barton Creek Resort & Spa - Austin, TX September 2001 - October 2005
. Worked across organization and with marketing agency to develop direct
mail campaign to increase participation in Junior Golf Program - which
expanded by 300%; Created marketing programs to increase revenue and
participation in golf clinics and golf schools
. Annually organized over 100 golf tournaments and corporate outings
. Managed over 40 part-time Player Services personnel; Re-engineered
Player Services Management Program by developing new standards of
performance, training tools and recognition programs
. Supervised a retail pro shop that oversaw 50,000 rounds of golf and
grossed over $1,000,000 in retail sales per annum.
Customer Service Senior Assistant
Dell Computer Corp. - Round Rock, TX May 2000 - September 2001
. Acted as a liaison between home/small business customers and customer
service department
. Responsible for full documentation of all research and resolutions;
Verified customer data, took ownership of all issues and worked to
resolve them in a timely manner
. Achieved or surpassed all quotas and mission critical statistics
through exceptional performance in all quality audits and measurable
statistics.
Director of Operations
Billy's Worldwide News - Dallas, TX February 1999 - May 2000
. Start-up company where I created systems to: manage sales, inventory
and account receivables
. Developed and implemented marketing plan and public relations strategy
to introduce new business to marketplace
. Worked with agencies and vendors to create logos, marketing collateral
and print advertisements
. Oversaw daily operations - managing and training staff
Education
Arizona State University 1995 - 1998
Marketing
Tempe, Arizona
Babson College 1994-1995
Entrepreneurial Studies
Babson Park, MA
Marketing Experience
Collateral Development
Communication Skills
Competitive Analysis
Content Development - Online & Offline
Copy Writing
Direct Mail
Email Management
Lead/Demand Generation
Marketing Plan & Budget Management
Marketing Presentations
Marketing Strategy & Plan Development
Newsletters - Print & Email
Positioning
Public & Media Relations
Sales Enablement
Telemarketing Campaign Management
Tradeshows
Software
. Assorted Email Service Providers
. Eloqua - Marketing Automation Tool
. Go To Meeting & Webinar
. Google Analytics
. HTML
. Salesforce.com
. SalesLogix
. Webex
. Wordtracker
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