Sales Manager
Resume:
COLLEEN R. BRATHWAITE
*** *** **** ****, *********, NY 10583
*****************@***.***
Strategic Public Relations/Communications Expert
Accomplished leader, highly skilled in applying public
relations and communications expertise to create or enhance
images for corporations and non-profit organizations
and building brand value.
Proven professional with a strong record of results in diverse
industries -- consumer products, high technology, transportation,
telecommunications, media, entertainment and insurance.
Professional Experience
MetroPool, Inc., Stamford, CT (19-person non-profit commuting solutions
company) 2005-2009
DIRECTOR OF MARKETING
Revitalized and restructured communications operations; hiked
productivity. Directed 4-person, high-performing, proactive team.
Supported two NY and CT DOT clients and collaborated with myriad partners
to promote "green" commuting options, reduce traffic congestion and
improve air quality.
. Built MetroPool's image and reputation as industry leader, positioning
CEO as industry spokesperson with national exposure on CNN, ABC's Good
Morning America.
-- Dramatically increased positive coverage in all key media with
proactive, sustained PR.
-- Developed comprehensive transportation website in collaboration
with 6 county
governments, 15 transit operators; selected to be part of
statewide 511 travel info portal.
. Increased key metrics through successful, broad-scale, strategic
marketing programs.
-- Ignited growth of carpoolers by 600% with measurable, integrated
communications, advertising and promotional
programs along with sales support and direct outreach.
-- Marketing campaigns led to MetroPool winning two most
prestigious EPA-initiated awards.
-- Enhanced reputation pivotal to MetroPool capturing $7.9MM
contract -- largest ever.
-- Raised $750K additional revenue from funding source by
identifying proactive projects.
NY Metropolitan Transportation Council, NY, NY (DOT long-range planning
agency) 2004 - 2005
PUBLIC INFORMATION OFFICER (contract)
Established public relations function to enhance awareness of government
agency and increase public involvement in the transportation improvement
process.
. Raised visibility of little-known, but vital state transportation
planning agency through strategic media relations, producing sustained
media coverage, including first-time coverage in The New York Times,
40+ other placements in six months.
Colleen R. Brathwaite 914-***-**** . 914-441-
5414 . *****************@***.***
The Dannon Company, Inc., Tarrytown, NY (yogurt maker; $600M sales, 3
plants) 1999 - 2004
DIRECTOR, CORPORATE COMMUNICATIONS
Boosted brand awareness and increased sales and revenue; raised
achievement bar for
5-person corporate communications team that managed Internet marketing,
PR,
consumer affairs, crisis management and the non-profit foundation, the
Dannon Institute.
. Dannon retook market lead with energized, results-driven
communications team.
-- Won first major business media coverage for the company and boosted
its image.
-- Innovative PR program launched new product to record sales.
-- Satellite media tour enhanced understanding and positioning of
complex probiotic product.
Mott's Inc., Stamford, CT (Cadbury Schweppes Company; $600 million sales; 4
plants) 1998 - 1999
DIRECTOR, CORPORATE COMMUNICATIONS
Established 3-person department. Promoted 15 brands. Played key role on
crisis team. Advised senior management on media and communications
issues. Liaised with UK headquarters.
. Collaborated on Mott's winning "Brand Marketer of the Year" award with
strategic PR program focused on company innovations in food and
beverage category.
-- Conducted largest, most successful product launch event, garnering
25+ million
impressions through TV, radio, major print media outlets, trade and
local publications.
Shandwick USA, NY, NY (largest independent PR consultancy; 1900
professionals) 1996 - 1997
VICE PRESIDENT
Led 5-person team in executing plans for agency's largest clients
. Successfully launched Kodak's first digital cameras with high-
visibility, consumer media tactics including media tours, mat stories
and influencer outreach.
IBM Corporation, White Plains, NY (world's largest technology company) 1984
- 1996
COMMUNICATIONS MANAGER/PUBLIC RELATIONS MANAGER
Led 6-person global communications teams to gain IBM market presence and
share in telecommunications, media and entertainment industries.
Promoted variety of products.
. Executed multi-faceted communications programs that contributed to
bottom line.
-- Integrated marketing communications plans helped double revenue
to $8B in
two years. Plans included PR, advertising, sales promotion and
trade shows.
-- Direct marketing programs increased revenue by $17 million using
catalogs,
direct mail and direct response TV.
-- Won General Manager's Award for 4-color magazine's contribution to
business results.
EDUCATION
M.S., Columbia University School of Journalism, New York, NY
B.A., Brandeis University, Waltham, MA
PROFESSIONAL AFFILIATIONS
President, Public Relations Society of America Westchester/Fairfield
chapter, 2002-2004, 2006-2008
Advisory Board Member, Iona College Department of Mass Communication
Areas of Expertise
. Strategic communications
planning
. Public and media
relations
. Traditional and online
marketing
J?J
j Social
media
. Website management
. Promotions
. Crisis and issues
management
. Employee communications
. Social responsibility
. Event planning
. Agency/project
management
. Staff management
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