Manager Marketing

MACK CHARLES JENKS

973-***-**** ****.*****@*****.***

Integrated Marketing Executive

Senior consumer marketing executive with proven track record developing

strategy that generates sales, drives share and builds brand equity.

Directed Integrated Marketing communications for such iconic brands as:

Gerber, Yoplait, Betty Crocker, Wheaties, Cheerios, Total and Hamburger

Helper. Innovative and adaptive problem-solver with demonstrated

leadership in CRM (Direct/Web/Email), Consumer Promotion, Advertising

Media, Strategic Partnerships and Shopper Marketing.

KEY ACCOMPLISHMENTS

. Increased Gerber market share to an 83 share from a successful 68

utilizing aggressive CRM tactics

. Created new category in 1992 for toddler up-age feeding, Gerber

Graduates, that exceeded $100M in sales in 2000 and $350M in 2008

. Generated over $2 million net annual revenue by marketing Gerber

proprietary database

. Leveraged retail support and increased feature and display through

dynamic strategic partnerships

. Increased brand awareness to over 90% through unique and value added

initiatives, i.e., Gerber Rewards Loyalty and Best Wishes Grandparents

programs

. Created Marketing Events across multiple General Mills brands

utilizing product packaging and integrated media to drive sales and

build in-store presence

PROFESSIONAL EXPERIENCE

Nestl Nutrition (Gerber Products Company) Florham Park, New Jersey

2007 - 2009

Director - Change Management

Championed Change Management for GLOBE (Global Business Excellence), the

Nestl system to integrate new acquisitions and run daily operations.

. Achieved greater than 97% compliance in training over 5,000 associate

class sessions to assure employee preparedness for Gerber transition

to Nestl

. Engaged Key Stakeholders and Executive Sponsors to be fully aligned

around goals, objectives, needs and timelines

. Led process for Role Allocations, Training and Communication Plans to

significantly change daily operations resulting in what has proved to

be the largest system inventory move in Nestl history

Novartis Consumer Health (Gerber Products Company) Parsippany, New Jersey

1999 - 2007

Director - Relationship Marketing

Led dynamic Integrated Marketing team of senior managers who, along with

top Agency support, changed the way Gerber marketed to mothers,

incorporating strategic, targeted devices reaching over 80% of new parent

households while achieving over 90% recall.

. Developed strategy and provided leadership to transform a successful

direct mail campaign of 12 million annual circulation into an

integrated, cohesive, branded program of 22 million targeted

communication pieces utilizing database segmentation

. Directed team that established gerber.com as a premier website in the

baby category with 800,000 monthly visits (from 90,000 in 1998) and

delivering over 10 million emails annually

. Generated over $2 million net revenue annually by marketing Gerber

proprietary database

. Increased Gerber market share to an 83 share from a 68 in 1996

utilizing aggressive CRM tactics

. Developed and grew Shopper Marketing program to $9.7 million budget

and 330 unique co-branded retailer programs from $1.5 million budget

and 50 co-branded programs

. Managed A&P budget of $75 million with P&L responsibilities to assure

profitable return

GERBER PRODUCTS COMPANY, Fremont, Michigan 1991 - 1999

Director - Advertising/Promotion Marketing

Directed team of six to develop proprietary consumer programs that

increased share and sales via promotional events, incentive programs,

targeted direct mail and co-branded retail programs.

. Created the Gerber Little Baby Book, a co-op direct mail program, self

funded by hosting up to eight strategic partners saving in excess of

$2 million annually in printing/distribution costs

. Led the team in developing unique and value added initiatives, i.e.,

the Gerber Rewards Loyalty program, the Best Wishes grandparents

program (purchase of Gerber baby gift certificates) and the Gerber

Bundle of Joy Bouquet with FTD Florists increasing brand awareness

over 90%

GERBER PRODUCTS COMPANY (Continued)

. Pioneered the Checkout Coupon program (Catalina) in the early years to

transform it into a category building program from a brand switching

program, appropriate for a brand with a dominant share

. Negotiated strategic partnerships to leverage retail support to

increase feature and display activity up to 20% with such leading

companies as Kimberly-Clark, Procter & Gamble, Kodak, Warner Bros

Studios (Looney Tunes), Lego and Little Tykes

Group Manger - Promotion Marketing

Manager - Promotion Marketing

GENERAL MILLS INC., Minneapolis, Minnesota

1984 - 1991

Manager - Promotion Planning & Development

Guided the strategic/creative planning and development of promotion

programs for GMI brands to drive volume and

increase brand share.

. Led the strategic positioning for all promotional plans for assigned

brands acting as an in-house promotion service

. Created cross-division marketing events across multiple brands,

utilizing product packaging, integrated media advertising and

promotion, generating incremental in-store presence and displays

. Negotiated cost savings exceeding 50% of fixed costs by developing

numerous tie-in/licensed events including, National Bowling Council,

Sears, National Football League, Berkley Fishing Company, Where's

Waldo and B.Dalton Booksellers

Assistant Manager - Yoplait USA

Assistant Manager - Hamburger Helper, Suddenly Salad, Specialty Potatoes

Senior Promotion Assistant - Betty Crocker Desserts

Promotion Assistant - Big "G" Cereals

EDUCATION & TRAINING

University of Oregon, Eugene, Oregon

Bachelor of Science, Business Administration

Nestl Rive-Reine International School, Vevey, Switzerland

Change Leadership 2008

Harvard Business School, Boston, Massachusetts Finance II

2006

Novartis Role of the Leader, Cape Cod, Massachusetts & Vevey, Switzerland

Leadership 2003

RECOGNITIONS & AWARDS

Novartis CEO Award Outstanding

Personal Performance

Novartis Excellence Award

Superior Business Results

Gerber Chairman's Award

Extraordinary and Unique Value-added Impact on Business Results

Betty Crocker Innovator Award

Outstanding Results through Superior Performance

INTERESTS & ACTIVITIES

Avid Kayaker ' Black Belt Taekwondo ' Licensed Pilot (SEL)

' Vice Chair of Board, Church

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