Manager Marketing

**** ****** **** ***, ********, FL ***** 813-***-**** Email:

**********@*******.***

Dawn Cepero

PROFILE

I am an innovative professional with 15 years of progressive marketing

expertise with demonstrated initiative, creativity and success; a proactive

manager with experience in developing new revenue and meeting client needs

and goals.

AREAS OF EXPERTISE

Strategic Marketing, New Market Penetration, Market Research and Analysis,

Web Development and Management, Collateral Development, Team Building &

Management, Media Placement, New Business Development, Budget Preparation

and Administration, Account Management, Event Marketing and Non-Profit.

- Persuasive communicator and champion in exceptional service and high

customer retention.

- Ability to work with corporate level decision makers through intense

negotiations.

- Quick study with ability to easily assimilate job requirements and

aggressively employ new methodologies.

- Energetic, self-motivated team player. At ease in high stress, fast-

paced environments with multiple responsibilities.

- Excellent oral/written, interpersonal, intuitive, and analysis skills.

- Thrive in independent and collaborative work environments.

- Specialty Categories: Healthcare, Automotive and Consumer Goods

eXPERIENCE

PUBLIC RELATIONS

JANUARY 2010 - PRESENT- THE AMBASSADOR COMPANY, GOOD WILL PUBLISHERS -

NORTH CAROLINA

Define strategy for and develop, execute, and manage comprehensive programs

throughout the state of Florida working with Public Elementary Schools,

Chiefs of Police, multiple Chambers of Commerce and local officials and

media.

Handle the Florida Northern Territory

MARKETING MANAGER

JUNE 2002 - DECEMBER 2009 - ABC TV AND RETAIL MARKETING, EW SCRIPPS -

TAMPA, FL

- Direct development of interactive, direct marketing, media, creative,

sales promotion and PR strategies.

- Built new staff of marketing professionals, following creation of

department.

- Conducted reviews and hired four outside agency resources (general

market, direct marketing, interactive, print media) and also handled ad

placement personally.

- Launched over 600, successful brand-building advertising campaigns for

select clients.

- Blueprinted Public Relations & publicity strategies resulting in 90+

million free, annual media impressions.

- Initiated a comprehensive, relational database-marketing program, which

increased customer retention by over 10% in the first month -- and

achieved 8:1 ROI in less than 6 months.

- Responsible for design, development and implementation of consumer

research and consumer marketing.

- Directed the development and implementation of new merchandising

strategies resulting in consistent product presentation across all stores

and increased ease of customer shopping process by 15%.

- Created a Domestic Violence Awareness Program, which married the efforts

of other organizations focusing on the same initiative and resulted in

valuable community-service exposure and a Prime Time program.

- Define strategies and develop, execute, and manage comprehensive

marketing plans encompassing integrated marketing initiatives designed to

penetrate and grow targeted markets.

- Cooperative 6x Healthcare Campaign promoting OTC Colorectal Cancer Test

Kits. 82% participation consumer.

- Track Record for achieving 110% of individual and team revenue goals.

- Awarded the President's Award for EW Scripps for Outstanding

Contributions to the company.

REGIONAL HISPANIC ACCOUNT MANAGER

JANUARY 2002 - JUNE 2002 - MEGA COMMUNICATIONS - TAMPA, FL

- Analyzed and assisted with clients' Hispanic advertising and marketing

plans

- Handled media buys and traffic for clients; wrote and edited ad copy;

- Hosted Hispanic Events around community

Senior Account Manager

JULY 1997 TO OCTOBER 2001 - WBBY FM COX RADIO - ST. PETE, FL

- Generated revenue for the station, through traditional and non-

traditional, events and interactive marketing.

- Increased client spending by gaining renewals and referrals.

REGIONAL Account Executive

August 1995 to July 1997 - WRBQ FM - CLEAR CHANNEL COMMUNICATIONS, INFINITY

RADIO - TAMPA, FL

- Created promotions

- Assisted clients with advertising and marketing plans

- Handled ad placement and traffic for clients; wrote and edited ad copy.

- Created promotions and events for clients and the station.

- Generated revenue for the station, through spot advertising.

- Handled the South Region for Florida and increased ad spending over 40%

education & credentials

Education

Bachelor of Science Degree, Marketing, 1994 - University of South Florida -

FL, USA

Associate of Arts Degree, Film and Video Production, 1995 - FullSAIL - FL,

USA

Office Skills

Microsoft Office Suite, Wide Orbit, Marketron, Media Office, Scarborough,

Qualitap, Adobe Photoshop, InDesign, Acrobat, Illustrator, Quark Express,

Publisher, Access, Flash, Final Cut Pro, Avid, HTML, Joomla, Mambo, CSS, 10-

Key by Touch, 55 WPM Typing

MEMBERSHIPS

American Marketing Association, Television Advertising Bureau, American

Women of TV and Radio, Radio Advertising Bureau, Grocery Manufacturers

Association

NON-PROFIT AND EVENT MARKETING EXPERIENCE

- Event Direction - Tampa Bay's Got Game Experience - 4 Day Super Bowl

event across from Raymond James Stadium - 140,000 attendance

- Angel of Hope Committee for the building of the Tampa Angel of Hope

Statue benefiting bereaved families.

- Event Direction - APBA Offshore Racing Championship Event - 300,000

attendance

- Caylee's Hope to Stop Leukemia - raised over $600,000 to date to assist

LLS, The Children's Cancer Center and Private Families needing support.

- Event Direction of the Annual National Bereaved Parents Gathering held in

Tampa.

- Trick or Treat Street - 25,000 attendance - 4 year event

- Event Direction - Kid's Safety Event - 6 times

- Event Direction - Extreme Makeover, Extreme Makeover Home Edition,

Bachelor, Wheel of Fortune Casting Calls[pic]

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