Marketing Account Executive
Resume:
MARIANA A. CARDIER
** * **** **. *** *D, New York, NY 10011 - 917-***-**** -
**************@*****.*** - Twitter: MarianaCardier
EXPERIENCE
GIBSON & GIMLET, New York, NY
September 2009 - Present
Co-Founder, Strategy Director
Marketing and Emerging Media services to the food, beverage, hospitality,
entertainment and publishing industries. Working closely with existing
agency or Marketing department, or as the sole Marketing force behind our
clients.
Client work to date includes:
Social media network and community set-up, growth, monitoring and
maintenance including monthly reports
Development of detailed plans for multi-platform emerging media campaigns
with tangible results
Marketing copywriting and design including advertisements and promotional
and collateral materials
Press kit materials and press outreach including blogs, e-newsletters and
websites
Conceptualization and development of a branded social media network
Consultation on new website design and content
Employee and staff training in in-house social media marketing
implementation
Interactive media buying and planning
Consultation on and implementation of traditional advertising such as
print, out-of-home and radio
BCA Marketing Communications, New York, NY
July 2008-September 2009
Interactive Account Executive
Supervised the day-to-day progress of ad campaigns, collateral materials
and other marketing needs required by various clients to ensure quick-
turnaround and client satisfaction
Developed creative briefs pre-campaign and generated post-campaign analysis
in order to best understand campaign successes and failures and optimize
future campaign results
Researched, developed and pursued new business opportunities
Interactive Media Planner
Developed print, outdoor and interactive media schedules for clients that
successfully reached target markets while obtaining highest level of
impressions
Negotiated media rates with advertising sales reps in order to optimize
advertising budget
Copywriter
Copywriting including collateral materials such as brochures, print ads,
email blasts, web banners, and radio spots
Continuously updated clients' Social Media Portals such as Twitter and
Developed new ad campaign and strategic branding in conjunction with the
Art Director
OPTIMEDIA, New York, NY
March-July 2008
Interactive Media Planner
Planned media for various clients and allocated advertising budget to
obtain highest number of impressions in the specific markets in both print
and online media
Created summary reports of media allocation and expenditure
DATANALISIS, Caracas, Venezuela
January 2006-December 2007
Market Research Consultant
Led a 6-month long market study for El Nacional, a top national newspaper,
which resulted in successful rebranding
Generated project proposals and survey questionnaires to properly evaluate
consumer markets
Analyzed survey findings, created detailed reports and partook in the
presentation of results to the clients
PROJECTS/RELEVANT EXPERIENCE
Freelance Writer for websites such as Gayot.com and Examiner.com (ongoing)
EDUCATION
UNIVERSITY OF MICHIGAN, College of LS&A, Ann Arbor, MI
September 2001-May 2005
Bachelor of Arts in Communication Studies (emphasis in Psychology), GPA:
3.3/4.0
Bachelor of Arts in English Language and Literature (emphasis in Creative
Writing), GPA: 3.7/4.0
Honors (2005) and Michigan Scholar Award Recipient (2001-2005)
L'UNIVERSIT PARIS IV SORBONNE, Paris, France
September-December 2004
Certificate in French Language and Civilization
QUALIFICATIONS
United States Citizen & Venezuelan Citizen
English (native), Spanish (native), French (intermediate), Italian (basic)
Proficiency in Microsoft Office Software
Experience in InDesign, Dreamweaver, Photoshop, Wordpress and AdBuyer
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