Manager Marketing

DAVID ROBERTS BA (HONS.)

**** ** ***** *****, *********, OR 97007

Tel. 503-***-****/503-***-**** & email: **********@*******.***

An experienced marketing and advertising account executive with a conscientious and pragmatic management style, keen to

achieve measurable results for my clients.

PROFESSIONAL EXPERIENCE

Account Executive 07.01.04 – 3.26.10

‘mktg’ formerly CoActive Marketing Group, Cincinnati, Ohio

With six years experience on the Client Services Team, I was primarily focused on the strategic marketing and the day to day media and

creative needs of Fas Mart/Shore Stop – a Virginia based convenience store chain boasting approximately two hundred units.

I also collaborated with both mktg’s Division President and the V.P. of Group Accounts on several major campaigns for the following clients:

National ($3 $5 million in annual billings): Regional ($50K $100K in annual billings):

Fresh Express (Chiquita Brands, L.L.C.) Road Ranger USA

Procter & Gamble Columbia Township

Kikkoman Sales USA, Inc. Life Enriching Communities

Citrucel

Key Responsibilities:

- Strategic Planning: Strategic Analysis, Strategic Direction and Action Planning. This included developing the positioning of the clients’

brand and planning the promotional activities around the brand platform accordingly.

- Communicating campaign ideas effectively and efficiently across all departments both internally and externally. Internally, the Cincinnati

office employs ten people within its Creative Department. I communicate with the art directors’, copywriters’ and designers’ responsible

for my clients’ projects on a daily basis.

- Day to day management and execution of clients’ promotional needs including but not limited to radio spot production and trafficking,

billboard design and trafficking, ad design, social media updates (client’s website, facebook and twitter), preparing press releases and

effective co ordination of national sweepstakes competitions.

- Weekly budget and financial account management using project management tool Workamajig.

- Establishing and maintaining relationships with clients and their vendors.

Regional Partnerships Officer 09.09.03 – 04.01.04

Disability Rights Commission, Manchester, England. UK

Assigned to the Advice & Networks Department, I worked closely with senior management in servicing the needs of disabled people in black

and minority ethnic communities. I also co ordinated two national conferences, one of which was at the Houses of Parliament, London,

England.

Key Responsibilities:

- Developed and maintained partnerships throughout the United Kingdom with DRC stakeholders and key national partners

- Assisted in the media promotion of the DRC’s agenda and policies both regionally and nationally.

- Collaborated with the Regional Partnership Manager on weekly status reports for the senior management team.

- Edited monthly newsletter written for the CEO, Chair and senior management team.

- Co ordinated weekly regional events and meetings for DRC Stakeholders

Marketing Executive 09.09.02 – 09.01.03

TSK Group plc, Manchester, England. UK

- Researched and analysed strategically targeted companies through a variety of communication channels.

- Compiled numerous special research projects.

- Qualified New Business Opportunities.

- Developed a Marketing Mix and Plan for underachieving Audio Visual Department.

- Provided marketing administration for senior executives.

- Administered the company’s website; editing information and graphics.

- Managed and co ordinated the company’s customer events.

Investment Club Manager/Customer Events Co ordinator 11.01.99 – 08.31.02

TD Waterhouse Investor Services (Europe) Ltd., Manchester, England. UK

- Dedicated to project focused New Business Generation.

- Developed growth within current accounts.

- Researched, identified and co ordinated opportunities for future seminars, exhibitions, venues and strategic alliances.

- Liaised with senior management on account penetration strategies.

- Wrote and presented approximately two hundred seminars across the United Kingdom on a range of investment topics.

FORMAL EDUCATION

BA (HONS.) BUSINESS STUDIES (1994 – 1997)

University of Teesside, UK.

Consisting of courses in Industrial & Business to Business Marketing, International Business Law, Business Organisation, Introduction to

Financial Decision Making, Business Economics, International Business, Public Relations, International Marketing, International Business

Strategy, Small and Medium Sized Enterprises, Marketing Law, Entrepreneurship and New Business Development, Principles of Selling,

Law of Tort, Law of Contract, Introduction to Financial Accounting, Financial Accounting, Accounting for Finance and Business,

Marketing & Behaviour, Managing People at Work, Communication Techniques and Principles of Marketing. Final year dissertation

entitled “The economic implications of the building of the Channel Tunnel and its effect on the UK economy as a whole.”

- ‘A’ Levels including Economics, Law and English (1992 1994)

- GCSE’s including Mathematics and English (1990)

REFERENCES

1. David Giddings, Senior Director Catalina Marketing Corporation, 18191 Von Karman, Irvine, CA 92612. Office: 949-***-****

2. Michelle Moody, Vice President Senior Account Director News America Marketing, 221 East Fourth Street, Suite 2410, Cincinnati,

OH 45202. Office: 513-***-****

3. Diane Patterson, Minute Rice Senior Product Manager, Riviana Foods Inc., 2777 Allen Parkway, Houston, TX 77019. Office: 713

525 9554

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