Manager Project

Nancy J. Bager

** ******* ***. ( Westwood, New Jersey 07675

201-***-**** ********@*****.***

Senior Marketing Director with cross industry experience in the

Fragrance/Beauty, Non-profit, and Education sectors. Proven ability in

trend forecasting, market analysis, market research, employee training,

project management, product development, consumer insight, customer

service, vendor relationships, and creating winning strategic business

plans for national and global Fortune 500 organizations. Track record of

generating multi million dollars in sales and reducing expenses.

( Product Development ( Market

Research/Analysis

( Project Management ( Marketing

Plans/Proposals

PROFESSIONAL SUMMARY

ON TREND CONSULTING, Westwood, NJ

2007- Present

Marketing/Fragrance Evaluation consulting firm.

Marketing Consultant

Perform all functions of Marketing, Market Research, Evaluation, Sensory

Analysis, Product Development and

Public Relations for service, consumer goods, fragrance suppliers and non-

profit organizations.

. Created winning client presentations through market analysis,

fragrance analysis, consumer insight

and identifying gaps in the line. Led to new fragrance wins.

. Executed event strategies for several non-profit and for profit

organizations that generated significant revenue

for several events.

EDUCATOR 2007 -

Present

Bergen County Substitute Teacher grades K-12. Tutor Elementary, Middle &

HS students in English

grammar, writing, vocabulary, ESL, NJASK and current events leading to

higher Language Arts grades

NATIONAL MULTIPLE SCLEROSIS SOCIETY(NMSS), Paramus, NJ

2007 - 2008

Non-Profit

Manager, Donor Events

Conducted fund raising, led committees, managed direct mail campaigns,

online ticket sales, vendor relationships,grant writing, PR for NMSS

Events, supervised volunteers and obtained sponsorships for Corporate NMSS

Events.

( Obtained major sponsorships from drug, legal and financial

corporations

. Culinary Stars- $25,000 Sponsorships. Solicited over

$30,000 in donations, 26 Restaurants participated

. Women on the Move Luncheon- $30,000 Sponsorships.

Solicited over $15,000 in designer

handbags. Raised over $60,000 in ticket sales

( Secured celebrity guests for events (Sara Moulton, Chris Wragge and

Jane Sarkin)

Volunteer for various events (2007): WAMS,Golf, Walk MS, Bike MS

ROBERTET FRAGRANCES, INC., Oakland, NJ

1997 - 2007

A $276 million privately held French fragrance, flavor and raw material

supplier.

Director of Marketing

Managed all areas of marketing including proposals, communications,

research, product development, concept

development and market analysis. Analyzed syndicated reports and other ad

hoc studies (Nielsen, IRI, Datamonitor, Mintel, Fragrances of the World,

Product Scan) as well as conducted primary market research and presented

findings to clients. Interpreted client needs and translated them into

winning marketing strategies, and ultimately new business. Wrote effective

copy for client websites, selected fragrances, color analysis, measired

buyer behavior, managed database and company website, set prices,and

created fragrances for major consumer brands.

. Initiated new product/brand concepts that resulted in a 2X increase in

new business:

. Church & Dwight Xtra Laundry Detergent & Nice'n Fluffy

Fabric Softener (Tropical Passion & created name

ScentSations with tagline), Caress Peach Nectar Body Wash,

Lotion and Body Mist L'Oreal Kids, White Rain Shampoo &

Body Wash, BBW Candles, Avon Skincare, etc.

. Developed and presented in excess of 25 domestic and global effective

marketing trend presentations

per quarter leading to new business

. Generated more fragrance wins by directing a cross-functional team of

Sales, R&D, Purchasing and Creative.

. Initiated and executed marketing plans/proposals that resulted in

Robertet beingon approved supplier lists.

Nancy J. Bager

Pag

e 2

. Produced new business by overseeing and mentoring market

research/sensory/consumer insight program Initiated and executed a public

relations program; pitched 4-5 articles per month to various trade

journals

. Saved over $50,000 per year in marketing budget by bringing color

printing in-house.

DRAGOCO, INC, Totowa, NJ

1988-1997

Privately held fragrance, flavor and raw material supplier. Merged with

Haarman & Reimer in 2002 to become Symrise.

Senior Project Manager/Senior Fragrance Evaluator/Product Development

Managed all areas of project management including assigning the project,

creating a timeline, giving

creative direction to perfumers, evaluating submissions, setting selling

prices within margin, working with R&D,

selecting submissions, initiating market research testing, questionnaire

design, writing submission rationale, and

presentation to customer. Demonstrated leadership ability by managing a

business unit, through coaching, inspiring

and motivating team members as part of a cross-functional team leading to

stellar fragrance creation and measured

project win rate by holding post mortem meetings.

. Selected winning fragrances for major consumer products resulting in

over $6 million in business:

. Carter Wallace- Nair Depilatory & Nair Facial Bleach

(fragrance is still in product line).

. Unilever- Liquid All Laundry Detergent (Continuously

reworked fragrance for product base changes).

. Reckitt Benckiser- Wizard Orchard Nectar Air Care line &

Lysol Antibacterial Kitchen Spray.

. Colgate Palmolive- Softsoap Antibacterial Liquid Soap.

. Coty- Calgon Body Wash and Calgon Peach Essence Body Spray,

Lancaster skin care line.

. Johnson & Johnson- Johnson's Kids Bathtime Buddies.

. Benckiser Scrub Free Soap Scum Remover & Anti Mildew Spray.

. Unilever (Helene Curtis) Suave Salon Formula, Anti

Dandruff, 2 in1, and Apple Shampoos &

Conditioners.

Prior Business Experience

Rowe International,Whippany, NJ Trade Show/Market Research Manager

Creations Aromatiques, Woodside, Evaluator/Market Research Manager

NY

Bush Boake Allen,Montvale, NJ Creative Marketing Associate

Grayson Associates,Fort Lee, NJ Trade Show/Publication Manager

Lautier Aromatiques,Allendale, NJ Customer Service/Marketing

Assistant

Education

BS, Marketing, Fairleigh Dickinson University, Teaneck, NJ

2009 Managerial & Financial Accounting Courses, Fort Hays University, Hays,

Kansas

PROFESSIONAL DEVELOPMENT

Just in Time Manufacturing Certification

Total Quality Management Certification

On the ISO 9000 Certification Committee

Management training courses at the American Management Association

Robert Kaulkin's Perfumer's training course (identified every note and fine

fragrance correctly)

Bill Bruger's Procis system of CRM

NJ CE Elementary Education K-5, Business Education, and Middle School

Social Studies

SKILLS

Expert level- PowerPoint, Word, Excel, Photoshop, Access, Outlook and Lotus

Notes

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