Sales Marketing
Resume:
R ick S. Chastain
Edwards, Colorado 81632
r ************@*****.***
S ummary
Proven leader in applying event, sponsorship, promotional and digital marketing to
d rive consumer response, build brand equity and grow revenue. Diverse and successful
background in sponsorship strategy, identifying, negotiating and leveraging global
event investments. Extensive experience in retail and t rade promotions, managing
f ield and mobile marketing programs and implementing ROI models. Builder of cross-
organizational teams and shared vision, proven in leading staff of 20+ and managing
budgets of $8+ million. Marketing Agency President and former Event Marketing
d ivision director for worldwide sports footwear/apparel company and international
tourism destination.
P rofessional Experience
Q bd E xperiential Ma rketing Vail, Colorado 2002 -
2009
Agency P resident
Founded marketing services agency with emphasis on Event and Mobile /Experiential environments -
annual billings approaching $3 million. Represented B2B and B2C clients in creating immersive
p rograms at global event, multi-venue and national retail.
Responsible for Business Development and Account Management for major client relationships
w ith adidas, TaylorMade, Hewlett Packard, Kodak, Advanced M icro Devices, Premiere Global
Services, Morton’s Steak House, others.
Buil t team of 20+ staff including client management, design, operations and field personnel.
Developed in-house solutions for P&L planning and execution, project bidding and budget
control, scope of work documentation, client billing and collections and ultimate project
p rofitability.
Increased annual billings from $80k to $2.8 million in four years, maintaining an average EBIT
of 18%.
P roject H ighlights:
Hewlett Packard’s HP+YOU Tour. 6,000 square-foot interactive exhibit visiting 130 events,
generating over 1.9 million consumer interactions and $50 million in incremental sales. Winner
of 2006 Gold EX Award, Best Mobile Marketing Program (B to C).
adidas Training For Sport Experience. Activated Summer Olympics sponsorship by creating a
t raveling sports park with 23 interactive experiences. Toured 13 US markets in 5 months,
hosting 600,000 youth.
Advanced M icro Devices. Brought m icroprocessor to life through leveraging Lance
A MD 64
A rmstrong and the US Postal Service Cycling Team. Created a “green screen” multimedia
experience which allowed event patrons to compete vir tually in the Tour de France and burn
t heir own DVD for take-home.
State of Hawaii Honolulu, Hawaii 1999 - 2002
Sports Ma rketing Di rector
Recruited by Governor’s office to formulate and execute sports marketing strategy for the Hawaii
Tourism Authority and Senate Committee on Tourism.
Provided thought leadership in the adoption of a 5-year integrated plan for business growth
t hrough sports event investments. Facilitated funding decisions for annual budget of $11 million.
Led renegotiation of 30+ major event contracts including the NFL Pro Bowl, PGA TOUR and
Champions TOUR, I ronMan World Championships, ESPN Salt Water Championships, numerous
others.
Combined six PGA TOUR and Champions TOUR events into a unified golf tourism messaging
p latform called the “Aloha Season”. Achieved new brand awareness for Hawaii as a golf
destination and home o international
Created “Analytic Grid” event rating and ROI measurement paradigm, enabling superior
negotiation based on total property effectiveness. This new approach resulted in a profound
s trategic shift in go-forward event relationships.
Developed follow-through leveraging program designed to increase tourism through tour
packages and association sales. Brought together resources in Marketing Communications, PR
and domestic field marketing.
Renegotiated broadcast agreements with ABC/ESPN and other networks to increase Hawaii
exposure and commercial inventory. Results included 400% increase to GOHAWAI I call center
and website during prime-t ime broadcasts.
Rick S. Chastain
a didas America Portland, Oregon 1995 - 2000
Event Ma rketing Di rector
Directed events division for world’s #2 sportswear company. Managed $8 mill ion annual investment in
over 90 events and 60 tradeshows in US, Canada and Mexico. Led staff of 10.
Negotiated and developed sponsorship and leveraging programs with US and international
events and NGB’s including FIFA World Cup, US Olympic Committee (USOC), National Football
League (NFL), US Open (USTA), Boston Marathon and countless running events, National
Youth Soccer Association (NYSA), Major League Soccer(MLS), National Basketball Association
( NBA), Major League Baseball (MLB), others
Led cross-organizational teams to ensure maximum event leveraging involving Athlete
Sponsorship, Key In f luencer, Product L ine Management, Marketing Communications, Sales,
Public Relations, Retail, Merchandising, Licensees.
Identified best prospects for strategic partnerships; developed rationale and sales proposals.
Generated over $600k in annual revenue for cross-promotional efforts with complementary event
sponsors.
Developed adidas Brand Extensions “Event in A Box” program; provided tu rnkey event support
solutions and online premium ordering for regional Sales and Promotions staff – greatly
enhanced brand consistency while reducing t ravel by corporate Events staff.
Negotiated and managed event licensing and retail r ights at major events in partnership with
national retail and specialty accounts; regularly achieving over $500,000 in on-site sales.
Developed and integrated athlete sponsorship assets into event plans including appearances,
clinics and retail promotions.
P eter Jacobsen P roductions Beaverton, Oregon 1994 - 1996
Event Di rector, Cycle Oregon
Directed annual, national-level cycling tour of over 2,300 r iders on an 8-day, 600 mile route.
Town of Vail Vail, Colorado 1989 - 1994
Event Ma rketing Di rector
Directed events division for North America’s leading mountain resort. Managed annual schedule of 12
community festivals, races, parades and fundraising events.
Education
Rick S. Chastain
M aster of Science, Mountain Ecosystems University of Colorado, Boulder
Bachelor of Science, Business Management University of Colorado, Denver
Community Service
Colorado State University - Adjunct Faculty, Experiential Education
The Vail Academy - Board President
Vail Leadership Institute - Alumni
The Vail Church -Volunteer leader since 1990
L ifestyle/Athletics
Avid mountain biker, skier, hunter and naturalist
Ult ra distance athlete – two-t ime finisher of the Leadville Trail 100
Rick S. Chastain
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