Design Marketing
Resume:
Misty L Castaldi
Chicago, IL 60647
***********@*****.***
Portfolio: www.behance.net/mc2creative
QUALIFICATIONS SUMMARY
I am a concept driven creative committed to remarkable results.
As an accomplished, award winning creative leader with over 20 years of proven success, I specialize in strategic, user
centered, multichannel marketing communication programs. I have extensive experience in both interactive and traditional
media. I help my clients build their brands and increase sales through meaningful, targeted campaigns and immersive
digital experiences.
I am a self motivated individual who collaborates closely with my clients and my teams to ensure concept development is
based on relevant research, solid strategy, and demonstrated differentiation. I develop and present my clients’ brands by
finding and telling their unique story in an emotionally and visually engaging way to an appropriately targeted audience in the
most applicable channels of communication.
I am equally capable of producing work hands on or delegating and leading a multidisciplinary team in its
execution. I manage, mentor, and motivate my creative teams in an honest and enthusiastic manner to ensure that all
participants are invested in the success of the work. I believe in leading by example.
I have exemplary written and verbal communication skills and compelling presentation capabilities. I have played a key role
in winning many highly profitable new business pitches. While I never lose sight of the big picture, I am also able to focus
on the small details. I possess excellent organizational and project management abilities.
TECHNICAL SKILLS
Expert skills in Mac OS, Adobe CS4 Design Suite (InDesign, Photoshop, Illustrator, Acrobat), and QuarkXPress.
Working knowledge of Dreamweaver, Fireworks, PowerPoint, Keynote, MS Office Suite.
Strong understanding of current interactive trends, motion design, rich media, Web 2.0, UX, IA, and best practice
methodologies.
Knowledgeable about the capabilities and limitations of development tools including Flash, After Effects, Final Cut Pro,
HTML, DHTML, JavaScript, ActionScript, CSS, and CMS systems.
Adept at creating site maps, wireframes, and storyboards.
EXPERIENCE
1.07 Present
Williams Labadie, A Publicis Groupe Company.
Full Service Agency. Chicago, Illinois.
Senior Art Director.
Art direct all creative concepting and execution for the agency’s largest account ($5M annual billings). Conceptualize and
design user centered, integrated digital and print promotions. Tactics developed include interactive programs that leverage
Web 2.0 technologies, such as Websites, mobile Websites, interactive sales presentations, desktop applications,
interactive kiosks, banner advertising, email campaigns, video, and iPhone applications. Also included are direct mail
campaigns, corporate and promotional collateral, trade advertising, and trade show exhibits and promotions.
Manage a staff of full time and freelance Art Directors and Designers. Participate in the Creative Leadership Team which is
responsible for the growth and development of the creative and interactive departments
Develop, execute, and present strategically sound and professionally executed concepts for new business pitches.
Results:
• Marketing communication efforts for a major pharmaceutical product launch resulted in a 42.3% market share within the
first year of the product’s release. Market share continues to increase.
• Key contributor to a new business pitch which awarded the company over $1 million in new business.
• Product launch banner ad had a click through rate higher than the industry average and had the greatest CTR among all
banner ads on the page despite a lower position (below the fold).
• Unsolicited editorial write up in MM&M magazine for corporate referring physician ad.
10.98 1.07
StudioNorth, Inc.
Integrated Marketing Communications Firm. North Chicago, Illinois.
Associate Creative Director.
Co managed a seven person design department and partnered with the Creative Director to establish and implement
departmental processes, policies, and procedures. Directly involved in the process of hiring, managing, and conducting
reviews for creative staff. Developed and implemented the use of creative and technology briefs.
Worked with account management to develop proposals and present company capabilities in order to obtain new
business. Played a pivotal role in obtaining, retaining, and expanding business from 3M, Philips, Baxter, and Discover
Card.
Developed and executed revenue generating campaigns in digital and traditional media for high profile clients such as 3M,
Abbott, BP, Discover Card, The Museum of Science and Industry, and others. Fostered long term, mutually beneficial
relationships with senior marketing executives.
Managed and partnered with multidisciplinary teams to develop integrated marketing tools that set new standards in their
respective industries. Campaign elements included Websites (including Public Sites, Intranets, Extranets and Microsites),
Flash emercials, email campaigns, interactive presentations, interactive kiosks, banner ads, videos, branding and identity
systems, marketing and corporate collateral, trade show graphics, direct mail programs, and advertising.
Developed and wrote simple marketing communication plans that included executive summaries, situational analyses,
message platforms, target audience segmentations, marketing strategies, and integrated tactic recommendations.
Art directed studio and location photo and video shoots.
Results:
• Interactive and print promotional and course materials for the Museum of Science and Industry’s Live...from the Heart
program not only won The Tech Museum Award for education, but have also kept the program pre booked for more than a
year in advance since its inception.
• The response rate for a Six Flags emercial campaign far exceeded expectations, motivating the client to commission
additional campaigns that promoted its Hurricane Harbor parks in three states.
• Three B2B direct mail campaigns created for 3M Converter Markets garnered 41%, 38%, and 27% response rates and
each generated six figure sales revenues.
Promoted to Associate Creative Director from Art Director position January, 2005.
Promoted to Art Director from Senior Designer position January, 2001.
2.96 10.98
Indiana Design Consortium, Inc.
Full Service Agency. Lafayette, Indiana.
Senior Art Director.
Conceptualized, designed, and produced corporate identity programs, trade ads and inserts, direct mail programs,
corporate and product brochures, and product catalogs.
Effectively supervised a four member design team in concept and design, scheduling and production, and computer
training and troubleshooting.
Art directed studio and location photo shoots and attended press checks to ensure the highest level of quality was
maintained. Researched and coordinated the hire of freelance photographers and illustrators.
Promoted to Senior Art Director from Senior Graphic Design position December, 1996.
7.91 2.96
Communications Creative.
Boutique Design Firm. Grosse Pointe Park, Michigan.
Senior Graphic Designer.
Designed brochures, direct mail, annual reports, catalogs, posters, corporate identity programs, media kits, newsletters,
environmental graphics, and newspaper and magazine ads.
Cost effectively retained all needed outside services including creative and production support. Developed friendly and
trusting relationships with clients in order to create long term partnerships.
Promoted to Senior Graphic Designer from Graphic Design position May, 1993.
EDUCATION
The Center for Creative Studies, College of Art and Design. Detroit, Michigan.
Bachelor of Fine Arts in Graphic Design.
Conferences, Seminars, and Training
HOW Design Conferences
Gain: AIGA Business and Design Conference
National Seminars Group Creative Marketing Conference
Kellogg School of Management Marketing Conference
Ascend Training in Adobe InDesign CS2
lynda.com (ongoing)
Currently enrolled in a six day Adobe Authorized Training Seminar for Flash and ActionScript
RECOGNITION
Chicago International Film Festival INTERCOM
GD USA Awards
HCMA IN AWE Award (Silver)
HOW Regional Design Competition
Mohawk Paper’s Award of Excellence
Published in American Corporate Identity 14
Published in Big Book of Logos 3
RX Club Awards
Telly Award (Bronze)
The Tech Museum Award for Education
To view samples of my work, visit www.behance.net/mc2creative/frame
For recommendations, visit my LinkedIn page at www.linkedin.com/in/mc2creative
Contact this candidate