Sales Manager
Resume:
Maria LaPalme
*** ************-******** ****
Robbinsville, NJ 08691
***********@*******.***
SUMMARY OF QUALIFICATIONS
Ambitious, entrepreneurial and goal oriented, 8 years of sales 5 years
specializing in beverage sales.
Pioneered the foodservice division of a start-up company with new
product launch at NuVim Beverage and secured a line of distribution.
Experienced with Wholesalers, Distributors, Retailers, and On-Premise
Foodservice Channels.
Proven to be focused and responsible in managing Coca-Cola Enterprises
(CCE) business in excess of $750,000+ cases / year across targeted
business channels.
Developed solid customer relationship and rebuilt sales with CCE #1
Key Account Wholesaler, increased DNGP +52.34%.
Developed and increased volume in CCE #1 Reseller Account, +9.4% and
+24.6% DNGP.
Increased CCE case volume In National Accounts within the
Business/Professional Channel, representing +4,000 case growth and
+10.76% DNGP.
Grew CCE Wholesaler Channel to +440,000 case volume and +27.2% DNGP.
Managed team of 5 CCE Account Managers and 4 Merchandisers.
Career driven / results oriented / tenacious.
PROFESSIONAL EXPERIENCE
COCA-COLA ENTERPRISES, New Jersey 9/2006-present
Lead Account Manager - Home Market Division 3/08-present
Achieve sales objectives through the advance sale of products / brands
and packages to Large and Small store customers, chain and
independents (Home Market Division).
Provide critical / constructive feedback on market conditions to
associated District Manager.
Assist in coaching, training and development of new account managers
as well as current account managers.
Maintain and as needed, sell incremental displays and secure
incremental equipment placements; sell in promotional programs and
ensure dealer compliance with mandated customer value promotions.
Execute Key Account chain account initiatives and report findings to
Key Account Coca-Cola Managers. Assigned projects within traditional
non-chain accounts.
Business Development Representative - On Premise Division
9/06-3/08
Responsible for opening new accounts / managed trade execution and
growth in Contracted Foodservice National Accounts and non-assigned
accounts. Channels included: Business Professional, Education, Health
Hospital, Wholesaler.
Coordinated trade activities with Coca-Cola USA Regional and National
Account Representatives.
Provided coverage for District Sales Manager responsible for 5 Account
Managers and
Merchandisers.
Focused on Business / Market Unit and National Key Account activation
initiatives. Determined appropriate brands, packages and equipment
needs for accounts.
Presented and educated Account Managers during meetings on: ABA
Guidelines / new beverage product benefits / sales sheets / National
Key Account Programs.
Accomplishments:
2008 - 1st Business Development Representative in North Brunswick
branch to exceed quota for Glaceau equipment placements by over 60% in
3 weeks.
Converted Education Channel for 100% compliance with CCE and NJ
Federal and State
Beverage Guidelines.
Achieved 100% distribution of Glaceau smartwater in area 7-Eleven
accounts
2007 - 1st Business Development Representative in Market Unit to
exceed quota for incremental Cooler Placements (Tea Program).
Proven to execute "outside the box" by submitting to corporate an
Energy Drink Proposal as well as initiating 12 oz Vitamin Water
Hospital Test Program for Patient Trays. Creating various account
incentives to increase volume and / fill distribution voids with CCE
priority brands.
Achieved 100% distribution of Smartwater in 7-Eleven accounts for CCE
North Brunswick Branch and captured the #1 Branch position within the
Market Unit. Achieved highest sales volume of VW 12 oz. in the
education channel and captured the #1 Branch position in the Market
Unit.
CREATIVE MARKETING ALLIANCE (interim position) New Jersey
4/2006-9/2006
Senior Account Executive
Provided strategic marketing counsel, high-impact creative services, and
event management services;
produced results on a regional, national and global scale for 600 member
affiliate financial association.
ROYAL STEWART ENTERTAINMENT, New Jersey 11/2003-
3/2006
Sales Representative
Initiated and produced music programs on singer / songwriters for PBS
franchise stations: developed scripts
and conducted interviews domestically and internationally.
Accomplishments:
Introduced and secured an agreement with 25 airlines to play all
produced music programs for in-flight entertainment generating $52,000
in incremental revenue.
NUVIM BEVERAGE CORPORATION, New Jersey 3/2002-
11/2003
Sales Representative
Spearheaded new foodservice package with a start up beverage company in
the On-Premise Channel of key
influencer accounts in Business Professional, Health Hospital and
Education.
Accomplishments:
Introduced new product / package size by cold-calling. Established
and secured initial line of distribution with local dairy. Cultivated
relationships remained customer focused and increased sales and
distribution while maintained initial customer base.
Actively participated in blitzes with dairy distributor reps to obtain
new accounts.
Educated and motivated distributor reps .
Increased foodservice business by +100% and increased growth of the
total beverage line which included a 64 oz. package.
Introduced trial size package to Diabetes Care Unit in local hospital
for out-patient program.
Additional Professional Experience:
SSC&B (Lintas) Advertising: New York
Account Executive - Johnson & Johnson Personal Care / Lehn & Fink Baby
Division / James River Dixie
Cosmair (L'Oreal): New York
Assistant Product Manager - Hair Care Division
EDUCATION
Bachelor of Science in Marketing: Fairleigh Dickinson University - Honors:
Phi Omega Epsilon
Partial MBA: Fairleigh Dickinson University
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