Design Quality Control

CHRIS MEROLA /ART DIRECTION + DESIGN

** ********* **** **** *****, NY 10994 tel:845-***-**** / http://www.krop.com/yonderdesign

Creating breakthrough communications through smart thinking and sheer creative ingenuity has defined my career as a graphic designer. Pas -

sion, along with an orderly mind that flourishes out-of-the-box, drives the work I do with teams or as an independent talent. I can juggle multiple

projects and keep my eye on the deadlines at the same time. I have managed large-volume jobs and can be counted on to see an initiative through

from concept to pre-press. In addition to computer graphic design expertise, I am also an accomplished illustrator, painter, and musician. I wel -

come the opportunity to grow further as an artist using technology to bring great ideas to life.

Lead Designer, 2008 to 2010

House Party, Inc.

• Responsible for insuring event-asset design solutions.

• Work closely with event producers on resource allocation and time assignments in meeting the goals of the client.

• Supervise junior and freelance design teams in the creation of event-driven websites for word-of-mouth marketing company.

• Insure client branding aesthetic

• Direct the overall look and feel of the event experience.

• Develop and produce all Flash event promotions and slide presentation

• Design on-line promo banners and widgets

• Oversee all events from kick-off to event site going live

Sr. Art Director, Merchandise 2005 to 2007

BMG Columbia House, Inc.

• Design and art direction for all BMG CH Direct Mail Merchandise promotional materials from inception to completion

• Manage and implement layout design, including planning, layout review and copy production coordination

• Liaison with Marketing, Assets and Copy departments to ensure quality control

• Coordinated freelance and studio artist on project-to-project basis.

• Work closely with the Photo Assets department organizing photo shoots, color corrections and retouching

• Directed and initiated improvements on design prototypes and design templates

• Integration and design tie-ins with Music Magazine and DVD Club promotions

• Merchandise Promotions redesign to enhance the Club member buying experience resulted in annual $/member growth of 10%

Art Director, Music 1999 to 2005

Columbia House Company

• Responsible for creating concepts, design elements and layouts of Music Club catalogs

• Worked closely with the Editor to implement creative and high-impact copy

• Managed small creative staff and freelancers in all aspects of the production and execution of concepts

• Coordinated projects with production department, traffic group and prepress department to meet deadlines

• Served as liaison with outside design studios and outsource services for scanning and photo retouching

• Designed covers for in-house music CDs

Art Director 1995 to 1999

The Music Group, Inc.

• Designed re-packaging for all CD re-issues of Jazz, Big Band and Country music catalogs, including booklets, traycards and J-cards

• Developed and executed cover designs for promotional materials for music industry publications such as Piano Today and Sheet Music

Magazines

• Created label advertisements as well office stationery, business cards and promotional items

• Assisted with various pre- and post-production tasks involved for film output and print production

• Responsibilities included interfacing with SONY Music, EMI, BMG and Polygram Special Products divisions

Freelance Designer 1995 to 1999/2007-2008*

The Learning Annex*: Convention Brochure Design/Fall/Winter Catalog

SONY Design Center: layout/color correction for Sony CD Walkman packaging

Cropduster Records: Company Branding logo design, T-Shirt and poster/CD cover design

DYS Records: logo design T-Shirt and poster/CD cover design

Cigna Insurance: Design of National Employment Placement ads

JWG Associates: Recruitment advertisements

AMG/Appraisal Management Group, Inc. Designed Corporate logo

EDUCATION:

School Of Visual Arts, New York, NY

Bachelor of Fine Arts, Advertising/Copywriting; minor in Design

SKILLS: Programs: Adobe CS4 Creative Suite/basecamp/subversion

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