Manager Marketing
Resume:
CHRISTOPHER M. VICTORY
New York, NY 10023
********@*****.***
EXPERIENCE
LUMOS LABS, Inc. San
Francisco, CA
Vice President, Business Development
July 2008 - Present
. Lead distribution and content acquisition strategy, closing deals with
such companies as NYTimes.com, ABCNews.com, Parade.com, Hearst, Rodale,
Hachette Filipacchi, Imaginova and iVillage, among others
. Develop and execute strategy to leverage Lumosity.com platform with
offline game developers, casual game sites and social game platforms such
as Playdom, Zynga and Playfish
. Establish and manage advertising supported business model to compliment
subscription based business, including identifying appropriate partners,
revenue projections and implementation
. Develop and manage strategy to develop revenue and traffic generating
applications and widgets for Facebook, Yahoo (including Metro launch
partner), Ning and Hi5, as well as the Gigya platform
. Work extensively with product team to identify new, lucrative product
lines and identify strategic partners
QUIGO TECHNOLOGIES, Inc. (Sold to AOL for $350M)
New York, NY
General Manager & Business Development, PageCast
August 2007 - May 2008
. Managed all business aspects and P&L related to Quigo's new contextual
video product, PageCast, including team of 10 programmers, engineers and
QA personnel
. Sourced and negotiated deals with multiple Time Warner, Turner and
Disney properties utilizing PageCast
. Led product development team in increasing performance of PageCast
technology, resulting in 25% increased click through rates and 35%
increased play through rates
. Developed business plan for PageCast 2.0, focusing on video
syndication of third party content
THESTREET.COM, Inc. New
York, NY
Vice President, Business Development
September 2005 - August 2007
. Negotiated and executed deals with all major portals (Yahoo, MSN, AOL,
Google/YouTube) to increase content distribution and drive incremental
traffic back to TheStreet.com
. Integral member of team responsible for converting business model from
subscription to advertising supported, increasing advertising revenue
from $9.5M in '05 to $27M in '07 and overall revenue from $33.7M to
$65.4M
. Sourced, negotiated and closed deals with CNNMoney.com, Forbes.com,
Disney Internet Group, MTV, Reuters, Amazon, CNBC, Creditcards.com,
Entrepreneur.com, Joost, Wallstrip and Minyanville,
. Implemented video syndication strategy, resulting in 70% increased views
and 10% of overall ad revenue
. Negotiated and oversaw successful launch of TheStreet.com WAP site
. Led strategy and implementation for all social media functions, including
blogs and user generated content
BMG Direct & CDNOW, Inc. (Sold to Amazon June 2003)
New York, NY
Associate Director, Business Development
December 2001 - July 2003
. Launched and managed search engine marketing strategy, including keyword
generation and management, creating immediately profitable medium for
both CDNOW and BMG Direct
. Planned, negotiated, implemented and managed all marketing efforts,
including CPM, CPC, CPA and CPL campaigns for both CDNOW and BMG Direct
. Created model to monitor ongoing CPA revisions within BMG Direct online
marketing efforts
. Directed programming team in optimizing site for submission to Google,
Inktomi and Yahoo!
. Oversaw affiliate programs for both CDNOW (second largest program online)
and BMG Direct
SHOPPING.com, Inc. (Formerly DealTime.com, sold to eBay)
New York, NY
Director, Business Development & Online Marketing
October 1999 - December 2001
. Led strategic launch of integrated search engine partnerships with
Google, Inktomi and Overture, immediately profitable with margins
exceeding 50%
. Built ROI model to manage list of 100k+ keywords for optimizing
profitability of all SEM relationships
. Launched business development and online marketing for London office
. Sourced and negotiated new distribution channels for DealTime's
outsourced shopping platform through co-branded and private label
partnerships with companies such as AltaVista, Looksmart and Shopping.com
. Launched DealTime's affiliate program which became leading traffic driver
with over $100k in monthly revenue
COLUMBIA HOUSE COMPANY
New York, NY
Manager, Video and DVD Club
June 1998 - October 1999
. Managed all marketing aspects of Video and DVD club businesses, with
annual budget of $5 million
. Led strategic direction for new DVD Club business, targeting key early
adopters through print and Internet
. Directed the development and production of advertising, increasing
response rates 30%
GREY ADVERTISING, Inc.
New York, NY
Media Planner, Kraft and Novartis November
1996 - June 1998
( Maintained and managed $40 million total media budgets with
allocations to television, radio and print mediums
( Developed new advertising outlets such as expanding Internet business
to increase client's brand exposure
. Analyzed marketing trends and response rates to determine appropriate
budgeting allocations
EDUCATION
WAKE FOREST UNIVERSITY
Winston-Salem, NC
BABCOCK GRADUATE SCHOOL OF MANAGEMENT
May 2005
Master of Business Administration, dual concentration in Finance and
Entrepreneurship
President, Student Government Association
Venture Capital internship, Summer 2004
ROLLINS COLLEGE
Winter Park, FL
Bachelor of Arts in English
May 1995
ADDITIONAL INFORMATION
Member of the Board of Advisors for JuiceBoxJungle, parenting focused video
production
Extensive travel throughout the world, including over 20 countries and
three continents
Currently active in ice hockey, scuba diving, golf and snow skiing
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