Assistant Content

Lianne E. Sheffy

516-***-**** ( ******.******@*****.***

**** ***** **** **

Bayside Drive

Durham, NC 27705

Great Neck, NY 11023

EDUCATION

Duke University, Durham, NC

B.A. Women's Studies with minor in Markets and Management, Expected May

2010

GPA 3.5

Temple University in Rome, Rome, Italy

International Business concentration, September 2007 to December 2007

EXPERIENCE

El Toro Interactive, Raleigh, NC

Online Marketing Intern (January 2010 to present)

- Assist in SEO and link building campaigns for various high-profile

clients including: L'Occitane, ServiceMaster, The Golf Channel, and

Havaianas.

- Write and promote traffic generating content.

- Perform extensive keyword and competitor research.

Lucky Magazine, New York, NY

Online Fashion Intern (August 2009 to December 2009)

- Assisted Online Fashion Editor with curated merchandise searches to be

featured daily on Lucky's newly launched e-commerce venture.

- Followed fashion news and trends via RSS and summarized top stories

daily in "Around the Web" blog entry.

- Built web content using Interwoven TeamSite CMS; edited and formatted

editor blog entries using HTML, Movable Type CMS.

- Sourced images for blog posts and site content, prepared for web

publishing using Photoshop.

Nylon Magazine, New York, NY

Fashion Intern (October 2009 to December 2009)

- Assisted the Fashion, Style, and Market Directors in various day-to-day

activities.

- Maintained fashion closet organization; sample invoicing and returns.

- Researched and created trend boards.

- Functioned as a stylist's assistant on various photo shoots.

APCO Worldwide, New York, NY

Public Relations Intern (May 2008 to August 2008)

- Performed daily media monitoring (blogs and mainstream media);

summarized findings in written reports for clients/senior staff.

- Compiled, edited and refined media lists as well as key components for

proposals and presentations.

SONY Pictures Television, New York, NY

Development Intern (June 2007 to August 2007)

- Written duties included story notes, book coverage and research into

potential subjects, stories, and talent for new and existing projects.

- Contributed to weekly brainstorming sessions in which new feature film

concepts are conceived.

SKILLS

- Web Design: HTML, CSS, Photoshop, Illustrator, Dreamweaver, and

Bridge.

- CMS/Blogging Platforms: Interwoven Teamsite, Wordpress, Blogger, and

Moveable Type.

- Business Applications: Microsoft Office, LexisNexis, and Factiva.

- Languages: Hebrew (fluent), Italian (conversational), and Spanish

(conversational).

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