Management Vice President

Jane Maxwell Hulbert

*** ***** ******* ******

Hinsdale, IL 60521

630-***-****

cell 708-***-****

*********@***.***

**** - ******* *** **** ***** www.thejanegroup.biz

Hinsdale, IL

Provide communications consultation in crisis management,

crisis communication plans, media training,

media relations, presentation skills, messaging

workshops

. Conduct media trainings for associations, independent

schools (US and international), colleges and

universities, corporations

. Crisis consultation - hostile media situations,

issue management

. Speaker at education association meetings on crisis,

media management, crisis communication (20 - 30

speeches/year)

. Assist organizations with crisis plan development,

review effectiveness of plans and communication

protocol

. Partial list of clients (past and present):

National Association of Independent Schools (NAIS)*

(on retainer to manage national and international

independent school crises) Kirkland and Ellis

Law Firm (Chicago, LA, NYC, D.C., UK offices)

Harvard Business School/Center for Development

Communications

Hughes Missile Systems, AZ

Gerber Baby Food

Toys 'R Us

McDonald's Corporation

Notre Dame University - Mendoza School of Business

National Association of Cattlemen

Chicago Medical College

*For complete list of schools see website

1998 - 1990 McDonald's Corporation Oak Brook, IL

Senior Director-Crisis and Media Relations

Crisis Management - US & International

. Managed global crisis communications department -

25,000 restaurants operating in 115 countries

. Primary spokesperson for high profile issues

(including hot coffee), lawsuits, conflicts and

crises throughout world

. Provided strategic counsel to countries and joint

venture partners on global issues

. Managed company's controversial entry into new

countries relative to religious issues, cultural

differences and strong opposition to an American

company

. Media advisor to CEO Mike Quinlan -accompanied,

briefed and trained Mr. Quinlan, top management and

board members for media interviews, national and

international speeches attended by media

. Legal liaison - key strategist and spokesperson on

actual, potential and threatened lawsuits

. Developed Q & A documents, positioning statement,

briefing papers

Media Relations

. Developed relationships with and served as key

contact

with reporters

. Produced press conference for product launches

. Coordinated desk side briefings with top management

and reporters

Media Training

. Conducted media trainings, issue updates and

refresher workshops for departments in headquarters,

regional offices, countries, international partners,

suppliers and third party partners

. Directed outside trainers - "Train the Trainer"

sessions with public relations agencies throughout

the world

Wrote:

. The Crisis Blueprint - crisis guidelines for

McDonald's Worldwide System

. Rumor Guidelines - strategist on specific rumors in

US that had crippling effect on US sales

Co-wrote:

. Policy statements on: US child labor, international

factory workers' safety, food safety, corporate

responsibility, environment, animal rights and

welfare, nutrition, education,child obesity,

employment

. Site Opposition Guidelines -guidelines on managing

grass roots and mainstream opposition to restaurant

openings in US and internationally

. Demonstration Guidelines - procedures for managing

sit-ins, boycotts, demonstrations by activist groups

(PETA, Greenpeace)

1990 - 1978 Marshall's Department Stores

Andover, MA

Vice President, Corporate Communications

. Created corporate communications department for 600

store chain

. Served as spokesperson for company

. Managed internal/external communications and served

as communications and media advisor to CEO, Francis

Arnone

. Initiated corporate responsibility programs with

NAACP, United Negro College Fund, National, Hispanic

Scholarship Fund, local minority scholarship programs

in all markets

Crisis management:

. Discrimination: managed national media on serious

discrimination action by store in San Francisco;

NAACP threatened national boycott; managed protests,

gang retaliation against stores

. International labor issues with vendors

The Broadway Department Stores Los Angeles,

CA Divisional Vice President - Corporate Communications

Jordan Marsh Department Stores (renamed Macy's) Boston,

MA

Director, Public Relations, Employee Communications

Education: Boston University, BA, East Asian Studies, 1975

Cum Laude, Alpha Lambda Delta Honors Society

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